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Free Google Marketing Tools (2022)

May 8, 2022 By Peter Leave a Comment

Must Use Google Marketing Tools For Your Advertising Agency

free Google marketing toolsI love free. I love it when you can head over to a list of free Google marketing tools that will help you market your advertising agency. These tools and dozens more can be seen and loved on my Big Advertising Agency Resources List page.

Google Marketing Tools To Help Build Agency Insights

Google Scholar: Want to look smart? Google Scholar searches through thousands of research-oriented articles and emerging studies. It aims your search at articles, new ideas, books, abstracts, and court opinions. Results are from academics, professional societies, online repositories, universities, and other websites.

Google Trends. Chances are good that you are aware of Google Trends. This is a powerful tool to help you know what is hot and what is not in Google’s search universe. It is also a great tool to help you find the right (hot) subjects for your next blog post.

Google Alerts. Stay ahead of your client, a prospective client (as in category, brand, and people), and industry news by creating a list of Google Alerts. Frankly, this should be a primary business development tool. You want XYZ account, right. Then create an alert for any XYZ news.

Google Marketing Tools To Help Your Agency Improve Its Business Development Programs & Platforms

Google Online Marketing. Learn from the leader.

Google PageSpeed Insights. Do you know how fast your website download speed is and how its performance ranks against your competitive agencies? Here’s the drill. If your site takes too long to download, it will lose some traffic.

Google Analytics. You want to track your website right?

Google’s Mobile-Friendly Test. Here’s another very important test. If you are like me, over 20% of your website visitors are looking at y’all on a mobile device then you better make sure that they are digging how fast your website loads.

Free Google Marketing Tools For Advertising Itself

Advertising works. While your agency has a bunch of advertising options, clearly Google Ads should be considered. Usually, agencies will by relevant keywords like: “Dallas advertising agency” or “medical marketing ad agency”… but, there are some other options like buying an ad on “Trudy Hardy” —  go ahead and see what I mean.

Google Ads. Yes, your advertising agency can run ads for itself.

And…

The Peter Levitan Story. A very helpful blog. If I do say so myself.

 

Dallas Advertising Agencies What Agency Is On Top At Google?

March 5, 2020 By Peter Leave a Comment

Why Is Miller Ad Agency On Top At Google? Why The Answer Is Important For All Advertising Agencies No Matter Where Your Agency Is.

I’ve been doing some work for my advertising agency clients about how they get found by their future marketing clients. To narrow the process, I took a look at how Dallas advertising agencies are listed on Goole’s SERP home page.

It isn’t pretty.

Today is a rather important time to check every “how clients find your agency” box given the current state of the COVID-19 craziness and inevitable client spending pullback. If you were not around during the 2007 recession… ask someone who was. The agencies that fell asleep — fell off the map. I owned an agency at the time and got aggressive – we prospered.

Dallas Advertising Agencies And Google

As part of my research, I did a quick search on Google, via a Chrome incognito browser, to see what Austin, Houston and Dallas advertising agencies are listed first on Google (of course YMMV, depending on your browser and history). I did a fast search as if I was a prospective client searching for a new agency. My search term was simple… “Dallas advertising agencies.”

Here is a screenshot of the results. Kinda critical results for future clients as Google only provides a very limited list on page one.

Dallas Findings

  1. WALO Creative comes up first. They are smart to buy the ad to get out ahead given that Clutch says that there are over 500 Dallas advertising agencies.
  2. Miller Ad Agency is second. They have 75 reviews, so I assume that that helps Google make a decision. However, Slingshot with five reviews is listed as four. So, maybe the number of reviews isn’t the secret.
  3. Finally, I am going like, where is Dallas’ leading Richards Group? They are not on page one. Huh, given their size and history. This time I searched via Google map and Richards shows up as number 4. This makes sense, right? But, again, I am a bit perplexed since smaller Miller is number one.
  4. A “conclusion”. Miller has all five-star reviews as is listed at 5.0. Richards has lots of reviews but because it has a couple of lower review numbers has a 4.5 rank. But wait, Slingshot which is listed as number two only has a 3.4 review rank. Yikes.

My Conclusion… Find a seriously smart, expert SEM / SEO expert and drill down if you want to be listed high on Google’s results for Dallas Advertising Agencies.  Maybe start at Google’s Improve Your Local Ranking On Google page. Keep reading – Google’s algorithms are fluid.

One more… make knowing where a prospective client will look for your agency and make sure you are there. If it means that you might have to buy an ad or a listing, do it. The way to get here is to put on a client hat and understand their buyer persona and act like them. Or, have your mom do the search.

Also, check out my article about there being too many advertising agencies. I also have a list of everywhere you want to be.

Note: If your superior expertise can help ME figure this specific Google ranking stuff out…. make contact. Thanks.

 

 

 

How To Build A Client Prospect list

May 6, 2016 By Peter Leave a Comment

The Ad Agency Client Prospect List

Update 28 March 2019: I am adding ContactOut to my list of tools that can help you find the work email address and phone numbers of your prospects. You know, the prospects that are on your very focussed short list of clients that want to work with you but do not know you exist. Some smart product language from ContactOut:

ContactOut is a simple browser extension that helps you find email addresses and phone numbers of anyone on LinkedIn. We’ve been around for just over three years and already have thousands of users from a third of the Fortune 500 (like Microsoft, PwC, and Symantec). ContactOut finds emails from 75% of Linkedin users (2x better than the next closest competitor) at a 97% accuracy rate. It’s earned us multiple mentions on the ahrefs blog as one of the best freemium email outreach tools available.

Inbound Marketing Is Nice, But…

I am a card-carrying inbound marketer. Most of my advertising agency clients come to me via my inbound efforts that include some decent SEO, hundreds of informative blog posts and SMM (Social Media Manipulation – take that S&M). This is most likely how you found this website.

However, if your marketing an advertising agency that knows what clients it should have based on its brand position, category experience, and skills, inbound alone won’t do the trick. You will need to employ one or more outbound marketing techniques to directly reach those clients and their decision makers. You’ll do this by creating a list. Yes, a duh. But, a critical duh. I do not agree with the idea that B2B direct marketing is dead. Only DM programs that can and should be ignored are dead.

I loved building client prospect lists for my ad agency. The act of list building focused our business development objectives and strategies and provided a very clear trajectory for our outbound and inbound marketing programs. I view the art and science of database building to be a critical element of business development.

I recommend that my advertising agency clients develop a top 25 to 50 company/owner/marketing director business development ‘A’ list. These are those special clients that will be directly and personally targeted via a customized thought-leadership sales program. You will have to go well past cold calling to warm calling to entice these marketers to listen to your message.

At the same time, build a longer list (250 – 1,000) for less intensive outreach via somewhat automated marketing tools like your email program. This list is designed to keep you top-of-mind within a much broader set. Note: My regional agency Citrus had a monthly mailing list of well over 1,500. One of the key values of this large list was that we knew that we needed to stay top-of-mind within a very large group of people who know people. Any of these might wake up needing a new agency. Be active, not too passive.

Prospect List Building Criteria – From Macro To Micro

Establish your ‘A’ list using strategic and realistic client prospect criteria. In the past, I have used the following criteria to build lists for my agency. Of course, your criteria might be different.

First, include any prospects that you already know or you know you from existing lists including your email list (a key reason to have an active blog); past events (like what you should do with all of those collected business cards) and your very own LinkedIn, Twitter and Facebook Followers.

Secondly, make a list of all of the clients in your target categories (specific business categories to geographic fit) that currently use competitive agencies. Obvious? Sure. But, you’d be surprised at how few agencies keep this client opportunity list fresh.

Decision-Making Criteria – You Want to get to “Yes.”

Here is a list of primary criteria questions for that ‘A’ list. If the answer is a big ‘no’ you might not want to waste your time with this client. [Read more…] about How To Build A Client Prospect list

Google History & Your Advertising Agency

September 2, 2015 By Peter Leave a Comment

Think About The History Of Google & Your Advertising Agency

Screen Shot 2015-09-02 at 9.24.41 AMGoogle launched in 1997. From Wikipedia:

Google.com registered as a domain on September 15. The name—a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros—reflects Larry and Sergey’s mission to organize a seemingly infinite amount of information on the web.

Google has become such a big part of our online and offline life that I’ve forgotten all that they have accomplished over the past 18 years. A reason to dig the Google history video. When Google launched, I was in my second year as an Internet publisher. I had fled advertising because I did not think that it had the juice of what I saw happening in the digital world. Today, the advertising industry is deep into this world. Is your agency juicing it up? Or, are you just riding along?

Watch the Google History video below. Then think about your business.

What is your mission?

What are your business goals?

What type of advertising, digital, branding, PR, whateva agency do you want to be?

What types of clients do you want? Do you deserve them? Yet?

Are you set up to make real money?

Are you delivering something different?

Are you planning to be different?

Do you have the right people onboard?

Should anyone notice you?

Are you using the social tools available to make you famous?

Do you have a cogent business development plan?

Are you famous or invisible?

If you made a video about your advertising agency… what would it say?

OK… Go… Evolve

4 million plus people saw this in the past 24 hours.

6 Social Media Tools To Spy On Droga5 and Ogilvy

April 6, 2015 By Peter 1 Comment

How To Use Social Media Tools To Spy On Droga5 and Ogilvy

Sean-ConneryI admit it. I put the powerful word ‘spy’ and the agencies Droga5 and Ogilvy in the headline to get your attention. Droga5 and Ogilvy are rather  famous so the use of their names should get me some extra views from agencies that are interested in having a better understanding of these industry leaders.

I’ll use them as examples of how you can use some social media tools to spy on any agency competitor or even your perspective clients. I found these tools while building out my advice to my agency clients on how they can create a smarter, more effective blog strategy. An obvious point is coming.

Understanding what keywords, blog subjects, and Tweets are working for other agencies (and prospective clients) will help you write and market blog posts that will work harder to drive traffic back to your website. 

To understand what will social media tactics will work for you, it is a good idea to look at what currently works for your competition. To get there, I use a couple of primarily free tools. Most of these tools have a more robust paid version. Dig in. [Read more…] about 6 Social Media Tools To Spy On Droga5 and Ogilvy

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