Seen Google Trend’s real time look at the global search ecosystem? Sports, music, celebs – rule search in USA. Search other countries to see what excites them. Very cool.
Go here and click where you see the arrow.
Peter · · Leave a Comment
Seen Google Trend’s real time look at the global search ecosystem? Sports, music, celebs – rule search in USA. Search other countries to see what excites them. Very cool.
Go here and click where you see the arrow.
Peter · · Leave a Comment
Here is a bit more on how much I love SEO and Google. I use Google Alerts and decided to add “advertising agency new business” to my list. I optimize for this term. As it turns out, Google presented one of my blog posts in the results. That’s my post, “Beer For Advertising Agency New Business“, on the bottom. A nice fuzzy new business moment.
Peter · · Leave a Comment
Peter · · Leave a Comment
Chances are, and this is the interesting part, if you work in advertising or digital design or mobile marketing there is a good chance that you do not know who Google’s Matt Cutts is. You should because he is one of the most powerful people in global marketing and advertising.
Matt is the head of the webspam team at Goggle. That means that he controls some of the more important methods that Google uses to rank web pages. He and his team can make or break your SEO plans and strategies via updates like Panda and Penguin to Google’s search algorithms (here is some history from SEOMOZ.) Is this really that important? Is it important that your agency is listed high in a Google search for your keywords (i.e., “advertising agency Atlanta” or “storytelling social media agency”)?
Sorry for this Duh but I want to make a point… Is the SEO work you are doing for your clients well rewarded and wouldn’t be if they were served up on page 4? While I understand that you may leave SEO up to an expert, I think that it’s wise to actually have some understanding about the Google team that decides how Google ranks web pages.
Here is a video from Matt on what is coming up. Yes it is way esoteric. But so are many of the elements of digital marketing.
If you’d like a quick take on Matt’s video pointers, visit The Short Cutts for, well, short cuts.
Since early 2009 Google’s Matt Cutts has recorded a superhuman number of videos to help struggling site owners understand their site in search. While the videos are great, sometimes the guy just needs to get to the point. With that in mind we’ve done the hard work and watched every Matt Cutts video to pull out simple, concise versions of his answers: The Short Cutts!
I may not be a SEO specialist but I have been building websites that rank high and drive organic traffic for 18 years. If you need some high level strategic insights into how to integrate your business development strategy with smart SEO…. well, give me a shout.
Peter · · Leave a Comment
And, 99.9% of the people in advertising have no clue who he is. Clue = Matt.