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Listen To My SEO Trump Bump

Peter · January 22, 2025 ·

move to mexicoHey. I Love My Trump Bump.

I’ll keep this simple. Listen to this Google podcast about how my blog boomed. Thanks to… Yup. Donal Trump

Google Loves Me

I’ve been on Google’s #1 search page before. Over 1,000 dedicated blog posts about B2B and advertising agency marketing got me there.

But, but… Again, I am #1 on Google this time for people who appear to want to exit the USA because of my How To Move To Mexico blog post.

My traffic is up over 1,000%

I Am The New CEO Of LinkedIn

Peter · January 7, 2025 ·

Wow… Yup. Me = The New CEO Of LinkedIn

LinkedIn CEOAll y’all gotta do is say anything inside your LinkedIn profile. Anything. Like me being the new CEO.

Note the early reaction.

 

 

 

 

 

The Advertising Agency Client. How Do They Find You?

Peter · October 26, 2024 ·

What Type of Advertising Agency Client Do You Want?

Advertising Agency ClientYour next advertising agency client probably has multiple needs, even if they think all they need is an Instagram influencer program or seriously good video storytelling.

Yes – It’s often difficult for a client to clearly state their needs / business objectives.

Objectives range from increasing sales and revenues, growing brand awareness, building loyalty, new product development, geo expansion to more Xandr please. Just to name a few. I’ve seen an inability to express clear objectives across client seniority. I once had a senior Nike client who didn’t have clearly stated sales goals. I know, kinda crazy. Instead of asking for those metrics, I asked my client how she made her bonus. There were interesting revelations in that discussion, including finding out where the agency could act to help make her a Nike star.

Let’s look at industry research on advertising agency client selection criteria.

The UK firm SCOPEN interviewed 81 senior marketing professionals, 57 chief marketing officers, and 56 agency professionals.

The overwhelming majority of respondents (72.8%) were the ultimate spending decision-makers. The research showed that creativity is the number one criterion used in agency selection.

However, SCOPEN also reported,

It’s interesting to see how (clients) are talking more about innovation related with business transformation and digital transformation, which is a different territory from creativity,

I’ll parse this out. Here is SCOPEN’s list of large client needs.

1. Creativity

2. Innovative ideas (how W+K got that first piece of Ford)

3. Digital capabilities

4. Strategic planning

5. Marketplace insights

6. Competitor insights

7. Brand knowledge

8. Trend awareness and predictions

9. Media planning

10. Social media prowess

11. Integrated services

12. Good value

That’s a long list. Not all clients need all of that. To simplify, I believe that most clients are looking for advertising experts. Be the expert who delivers smart, efficient programs plus measurable results. High ROI results.

OK. A podcast about client selection.

Thank You, Google’s NotebookLM, For This Episode.

Some insights from my book, “How To Build A Kick-Ass Advertising Agency,” on how to position, describe, and sell your advertising agency services.

That’s the story. Go forth and position your advertising agency for success.

The Big Advertising Agency Resource List

Peter · June 6, 2024 · 17 Comments

Advertising Agency Resource List – Updated Often

advertising agency resourceThe advertising agency resource was recently updated with three new AI information tools. I use them.

My Advertising Agency Resource List is often curated to help advertising, digital, design, and PR agencies easily find the inspiration and industry resources to help you build killer agencies and careers.

FYI: According to Google, people spend mucho minutes perusing this long list.

If I were you, I’d grab a glass of Larkmead Cabernet Sauvignon 2016 (LOL only $150 or a nice craft beer – a bit less expensive) and check out all of these links. I guarantee that at least one of these websites and/or tools will help you or your team grow your agency.

A kudo from David Ogilvy: “I wish I had this advertising resource list when I was in the ad biz. All I had was my brain.”

OK, one more. Go here: Corleone offer. 

New Resources.

AI Related… Websites + A Podcast Just For Marketers + YouTube

Marketing Intelligence Institute: From Paul Roetzer (super smart marketer for eons) on how to use AI in marketing and advertising. Read it, attend their seminars, and listen to their “Artificial Intelligence Show” podcast. Do it!

Decode: A daily news and info resource. Decode “unlocks exclusive access to Decode’s ultimate AI tool book, with 500+ verified, vetted, and powerful tools across 40+ categories.” Includes AI tutorials, lists of what’s new, etc. A smart one.

Superhuman: Yes, more info and news. Their words — “Learn how to leverage AI to boost your productivity and accelerate your career. Join the world’s biggest AI newsletter with 650,000+ readers from companies like Apple, Amazon, Google, Meta, Microsoft and more.”

AI Tool Report: Yes…. More… “Learn AI in 5 minutes a day. We’ll teach you how to save time and earn more with AI. Join 500,000+ free daily readers from Tesla, Apple, A16z, Meta, & more.”

Matt Wolfe: A rather beyond-decent YouTube channel dedicated to AI.

A Short But Sweet List of The Best AI Directories For Marketers

We are all a bit (understatement) overwhelmed with the barrage of new AI tools. To help sort this overload, here is a list of what I think are today’s easiest-to-use AI directories for marketers. Note, this is a short list.

Futurepedia – From Google Bard: “This directory is one of the largest and most comprehensive, with over 3,000 AI tools and resources listed. It’s a great place to find AI tools for a variety of tasks, including machine learning, natural language processing, and computer vision.” Just today… 18 new tools. Yikes.

Zain Kahn’s Superhuman – The world’s biggest AI newsletter with 350k+ readers.

Marketing AI Show –  THE best AI podcast for marketers.

iLib – AI websites listed by popularity.

Product Hunt – As they say: “Product Hunt surfaces the best new products, every day. It’s a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.”

Crunchbase – A comprehensive list of AI startups. Wowzer, this is a hot venture universe. Go find your new marketing agency client here.

GPTE – Just in case you need MORE!

[Read more…] about The Big Advertising Agency Resource List

ChatGPT Loves Me. Does ChatGPT Love You?

Peter · June 4, 2024 · 4 Comments

ChatGPT Loves Me. Does ChatGPT Love You?

After years of hammering SEO to make Google love us, we are now confronted with how to make AI and ChatGPT love you, me, and us.

A few days ago, I congratulated what might be the most awarded advertising agency today on its array of awards. I mentioned to one of their leaders that while today’s awards are way cool, one must think three (at least) business-oriented chess moves ahead to stay ahead of the pack and the business in general. I lived this as I reinvented my West Coast agency three times before I sold it a few years ago.

I am going to write about my thoughts on agency chess moves soon.

LOL. Warm Feeling.

In the meantime, just for the hell of it, I went to ChatGPT and You.com and asked for their “thoughts” about the future of advertising and marketing agencies. I was surprised to see that I was cited in the answers. This gave me a warm feeling because, along with most of you, I think that SEO as a way to find me (and you) is going bye-bye. Thank you, Google.

It does beg the question… How does AI find Y’all if traditional SEO is ‘changing,’ and how can you manage that? Frankly, I’ll bet that many of the old SEO rules still apply. But, yup, I am sure that we will all need some new strategies and tactics.

In the meantime…

Some “Me” Love From ChatGPT4o

I asked… “If I had a successful advertising agency what would be the three business moves I should be thinking about to remain successful?”

As you can see, a blog post of mine was cited by ChatGPT. I am the middle image, as in “How To Build…”

Does ChatGPT Love You

Even More Love From You.com

I asked… “How can an advertising agency plan for the future?”

 As you can see, the same blog post of mine was cited. I am feeling some warmth.

Does ChatGPT Love You

That’s all for now.

So, does ChatGPT love you? Are you being found by AI? Cherished?

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