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Go To Insight Toolkit… Now!

Peter · August 2, 2026 ·

The Levitan Insight Toolkit

New strategic tools I check out every month. Here’s what I actually reach for.

I’ve been using, building, and sharing how to be an insight genius for years. Here is the latest.

  1. Google Trends. You probably know it. Still the fastest read on what’s hot and what’s not in Google’s search universe. Please use this for marketing. Search it!
  2. Think with Google. A free repository of Google’s own data and research. They know things.
  3. Google Alerts. Keep up with news on a client or a category while you sleep.
  4. Google Keyword Planner. Yes, more Google. It draws on historical search data to estimate what a set of keywords might do for your spend.
  5. AnswerThePublic. A visual listening tool that shows you the actual questions your consumers are typing into Google. Add this to Google Trends.
  6. Exploding Topics. Exactly what it sounds like…. a way to spot the next big thing before your competitor does.
  7. Quora. Where people ask what they actually want to know. All answers, no filter.
  8. Pew Research Center. How Americans(and globals) live, think, and vote — nonpartisan and rigorous. I am using it massively for my next 60+ book.
  9. Statista. Statistics and market research data. The paywall is real, but the free previews often answer the question.
  10. vidIQ. Got a YouTube channel? It helps creators find the topics and keywords worth chasing.
  11. F5Bot. Ever wonder what the world is saying about you or your company? F5Bot emails you the second your name hits Reddit or Hacker News… where people say what they think, not what they’ll say to your face. Free. (This slot used to belong to Social Mention. It died. This is better.)
  12. BuzzSumo. Indexes billions of articles. Type a keyword, see what got shared and what got ignored. The internet’s applause meter.
  13. Brandwatch. Qualitative social listening: not how many times a keyword appeared, but what people think and why. (Remesh is the newer play if you want AI-moderated focus groups at scale.)
  14. SurveyMonkey and Typeform. Collect your very own market research data. Clients dig polls YES!!!! Even man-on-the-street interviews.
  15. Ubersuggest. Neil Patel’s tool for competitive keywords and search trends. Treat it as a paid tool that occasionally lets you in for free.
  16. Add filetype:pdf to any Google search. You’ll skip the blog slop and land on the higher-level thinking: academic papers, real reports, actual rigor. A technique, not a product, which means it’ll still work when every tool on this list is dead.
  17. Gartner. Insights and reports. Expensive, corporate, and right often enough to matter. But this instead of the expensive dinner you will forget..
  18. AI research assistants — ChatGPT, Claude, Gemini, Perplexity. The twenty hours of desk research that used to bill out now takes an afternoon. Use Perplexity when you need sources you can cite; use the others to pressure-test a strategy at 11 p.m. when your planners are asleep. They don’t replace the judgment. They kill the grunt work. You know this. So, just saying.

GO!

 

WOW! Business Development Via AI

Peter · July 29, 2026 ·

Great Business Development Email.

I got this very personal incoming business development email yesterday. My first reaction was, WOW, gee, someone put in the time to get my attention by getting very personal. Then I thought, wait a minute, this could have been written by AI.

I got less naive fast.

Here is the email:

Hey Peter,

Your post about agencies being “asleep at the AI wheel” while documenting Chengdu’s tech scene was spot-on. Following your work on making agencies Unignorable and that “mild/medium/spicy” pitch framework.

Here’s the gap though: after you’ve positioned an agency and built their narrative, they still need someone to actually research prospects, write personalized outreach, and manage responses daily. You’re doing the strategy but probably not the execution because it doesn’t scale with your book and travel schedule.

We’ve built AI that researches prospects for 20 minutes each (full LinkedIn history, posts, engagement), writes genuinely personalized emails, handles responses, and books meetings automatically. The play: we white label it. Your agency clients get it as your solution, you mark up our wholesale rate, we handle the tech. Recurring revenue stream that complements your consulting without any execution work from you.

While they have outreach tools, this becomes your proprietary system extending your strategic work into pipeline delivery.

Worth exploring how this layers into your current client work?

Cheers,
Ivy

P.S. San Miguel blog traffic must be wild. Sixth book progressing?

Guess what?

Yup, I dug that Ivy referenced a past blog post, that I was in Chengdu, China, that one of my mantras is that people and brands must be UNIGNORABLE, and that I’ve used a “mild/medium/spicy” new biz pitch framework.

But, But.

According to Pangram, the best AI detector, the email was written by AI.

Things like business development outreach are getting interesting. I was naive for a minute. Are you?

How To Lie: From TV to LinkedIn

Peter · October 19, 2025 ·

To Tell the Truth — Even Better… How To Lie

_____________________________________________________________

The Set Up

What you are about to read is a mélange of life experiences. These include growing up in Manhattan, getting loaded in Puerto Vallarta, being an LSD expert, killing it on a TV show, a bit of HDHD, getting tossed out of college, finding “art,” and getting banned from LinkedIn.

Chapter 1

To tell you my very own truth, I’m a skilled liar. Not psychotic. Just good at factoid manipulation.

I can prove it. Stay tuned.

I grew up on the Upper West Side of Manhattan, across the street from Central Park. When people I meet ask me where I’m from… I say Manhattan. After a few minutes of conversation, they say, “Oh, yeah, I get it.”

I went to McBurney School, a private high school in New York City. It was small – we had 61 students in our senior class. We wore blue blazers with McBurney emblems, gray wool pants, and striped ties. The school was on 63rd Street, sandwiched between Central Park and Lincoln Center. We had what I’d call a classical education. Despite being a smart guy in a smart school, I was not remotely interested in most of my classes, especially math. I was one of those kids who did not meet their “potential”. Frankly, school bored me. But I hung in.

One sunny fall afternoon, I was going to hang out with my good friend Jeff. After classes, he showed up in the school lobby to tell me that he couldn’t do the hangout because our headmaster had asked him to join a couple of other boys, uber math and science lovers, to go down to the TV production company Goodson-Todman Productions. Goodson-Todman was the leading game show company and ran hugely popular TV shows like Family Feud, The Price Is Right, and Concentration. Their office was on a high floor in Park Avenue’s iconic ultra-modern Seagram’s Building.

My classmates were going to audition for two guest slots on the popular afternoon panel show To Tell the Truth. I tagged along… the plan was to run around the city after they finished their audition.

Just in case you are not a baby boomer, To Tell the Truth was a staple of daytime TV from 1956 to 1978. The show was a fun game show where celebrity panelists tried to figure out which of three contestants was telling the truth about having a weird job or crazy experience. The other two were impostors who got to lie through their teeth.

Back to me. Here we are, three blazer-clad high school boys in the Seagram building on Park Avenue, sitting in a very snazzy reception area. Within a few minutes, a young production assistant came out and welcomed us. She asked if we were the boys from McBurney. My buddies stood up, and the woman asked why I was sitting. I told her that I was there as a friend. She said, hey, why not get interviewed too – you are already here. My buddies looked at me with surprise. I’m like, why the hell not?

The assistant took me into a small conference room and started with questions to get to know me. I happily told her that I truly loved math and science (LOL), and I demonstrated that I could put sentences together. Plus, I was telegenic with a workable and effective blush.

It was then that I found out that we were being interviewed for a To Tell The Truth episode about LSD, a drug just then making the rounds of my generation. One of us was going to be one of two non-truth impostor boys sitting beside a Midwest teenager who had won the National Science Award for reporting the effects of LSD on spiders – a 1948 experiment he had recently updated.

I’m like, LSD and arachnids. That’s cool… fits neatly into the zeitgeist. This was 1968, hippies were all over the TV news, and I had read a bit about two newly famous Harvard professors who had experimented with LSD and were becoming 1960s cultural icons.

A day after the interview, our headmaster asked me to come to his office, a rare event, and asked what the heck I was doing at the production company because he was rather surprised to hear that I had been selected to be on the show. I just smiled and shrugged.

I had a couple of phone conversations with the production assistant and was given a date for the show and a bit more detail on the science project. Guess what! The spiders wove crazy webs under the influence of LSD. Who knew?

An LSD Education…

I had two compelling incentives to be a brilliant faker on To Tell the Truth. One was simply my competitive nature. Like, why couldn’t I look and sound the part of a science nerd? This would sort of be my first “business pitch”. Pitching was something I would eventually master and write business books about. The other incentive was the cash prize for being believed that I was the real LSD science nerd.

Back to EDU.

After being selected, I went to the Donnell Research Library on West 53rd Street to study all about psychedelics and especially Lysergic Acid Diethylamide. My acid gurus were Harvard’s Timothy Leary, who became well-known for his mantra, “Turn on, tune in, drop out”, and Richard Alpert. Richard eventually became the global Buddhist guru Baba Ram Dass, now famous for his mantra, “Be Here Now.” Leary and Alpert were moral evangelists, even entrepreneurs in the emerging field of psychedelics that captured the attention of the post-war cohort. They had been so good at their job that they were kicked out of Harvard. My goal was to become an expert like them. FYI: Dozens of years later, I got “Be Here Now” tattooed on my right arm to help tame my monkey mind.

The Show.

A couple of weeks later, I found myself in Studio 54, yes, that one, for the tapping of the show. I was one of three teens facing Tom Poston, Peggy Cass, Orson Bean, and Kitty Carlisle (famous people in 1968), plus the host, Bud Collier. The goal for the imposter boys was to stump the panel plus the audience, who also voted. Our maximum prize was $500, which would be shared.

What happened? [Read more…] about How To Lie: From TV to LinkedIn

Listen To My SEO Trump Bump

Peter · January 22, 2025 ·

move to mexicoHey. I Love My Trump Bump.

I’ll keep this simple. Listen to this Google podcast about how my blog boomed. Thanks to… Yup. Donal Trump

Google Loves Me

I’ve been on Google’s #1 search page before. Over 1,000 dedicated blog posts about B2B and advertising agency marketing got me there.

But, but… Again, I am #1 on Google this time for people who appear to want to exit the USA because of my How To Move To Mexico blog post.

My traffic is up over 1,000%

[buzzsprout episode=’16518749′ player=’true’]

I Am The New CEO Of LinkedIn

Peter · January 7, 2025 ·

Wow… Yup. Me = The New CEO Of LinkedIn

LinkedIn CEOAll y’all gotta do is say anything inside your LinkedIn profile. Anything. Like me being the new CEO.

Note the early reaction.

 

 

 

 

 

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