Wow… Yup. Me = The New CEO Of LinkedIn
All y’all gotta do is say anything inside your LinkedIn profile. Anything. Like me being the new CEO.
Note the early reaction.
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The Advertising Agency Client. How Do They Find You?
What Type of Advertising Agency Client Do You Want?
Your next advertising agency client probably has multiple needs, even if they think all they need is an Instagram influencer program or seriously good video storytelling.
Yes – It’s often difficult for a client to clearly state their needs / business objectives.
Objectives range from increasing sales and revenues, growing brand awareness, building loyalty, new product development, geo expansion to more Xandr please. Just to name a few. I’ve seen an inability to express clear objectives across client seniority. I once had a senior Nike client who didn’t have clearly stated sales goals. I know, kinda crazy. Instead of asking for those metrics, I asked my client how she made her bonus. There were interesting revelations in that discussion, including finding out where the agency could act to help make her a Nike star.
Let’s look at industry research on advertising agency client selection criteria.
The UK firm SCOPEN interviewed 81 senior marketing professionals, 57 chief marketing officers, and 56 agency professionals.
The overwhelming majority of respondents (72.8%) were the ultimate spending decision-makers. The research showed that creativity is the number one criterion used in agency selection.
However, SCOPEN also reported,
It’s interesting to see how (clients) are talking more about innovation related with business transformation and digital transformation, which is a different territory from creativity,
I’ll parse this out. Here is SCOPEN’s list of large client needs.
1. Creativity
2. Innovative ideas (how W+K got that first piece of Ford)
3. Digital capabilities
4. Strategic planning
5. Marketplace insights
6. Competitor insights
7. Brand knowledge
8. Trend awareness and predictions
9. Media planning
10. Social media prowess
11. Integrated services
12. Good value
That’s a long list. Not all clients need all of that. To simplify, I believe that most clients are looking for advertising experts. Be the expert who delivers smart, efficient programs plus measurable results. High ROI results.
OK. A podcast about client selection.
Thank You, Google’s NotebookLM, For This Episode.
Some insights from my book, “How To Build A Kick-Ass Advertising Agency,” on how to position, describe, and sell your advertising agency services.
[buzzsprout episode=’15994729′ player=’true’]That’s the story. Go forth and position your advertising agency for success.
The Big Advertising Agency Resource List
Advertising Agency Resource List – Updated Often
The advertising agency resource was recently updated with three new AI information tools. I use them.
My Advertising Agency Resource List is often curated to help advertising, digital, design, and PR agencies easily find the inspiration and industry resources to help you build killer agencies and careers.
FYI: According to Google, people spend mucho minutes perusing this long list.
If I were you, I’d grab a glass of Larkmead Cabernet Sauvignon 2016 (LOL only $150 or a nice craft beer – a bit less expensive) and check out all of these links. I guarantee that at least one of these websites and/or tools will help you or your team grow your agency.
A kudo from David Ogilvy: “I wish I had this advertising resource list when I was in the ad biz. All I had was my brain.”
OK, one more. Go here: Corleone offer.
New Resources.
AI Related… Websites + A Podcast Just For Marketers + YouTube
Marketing Intelligence Institute: From Paul Roetzer (super smart marketer for eons) on how to use AI in marketing and advertising. Read it, attend their seminars, and listen to their “Artificial Intelligence Show” podcast. Do it!
Decode: A daily news and info resource. Decode “unlocks exclusive access to Decode’s ultimate AI tool book, with 500+ verified, vetted, and powerful tools across 40+ categories.” Includes AI tutorials, lists of what’s new, etc. A smart one.
Superhuman: Yes, more info and news. Their words — “Learn how to leverage AI to boost your productivity and accelerate your career. Join the world’s biggest AI newsletter with 650,000+ readers from companies like Apple, Amazon, Google, Meta, Microsoft and more.”
AI Tool Report: Yes…. More… “Learn AI in 5 minutes a day. We’ll teach you how to save time and earn more with AI. Join 500,000+ free daily readers from Tesla, Apple, A16z, Meta, & more.”
Matt Wolfe: A rather beyond-decent YouTube channel dedicated to AI.
A Short But Sweet List of The Best AI Directories For Marketers
We are all a bit (understatement) overwhelmed with the barrage of new AI tools. To help sort this overload, here is a list of what I think are today’s easiest-to-use AI directories for marketers. Note, this is a short list.
Futurepedia – From Google Bard: “This directory is one of the largest and most comprehensive, with over 3,000 AI tools and resources listed. It’s a great place to find AI tools for a variety of tasks, including machine learning, natural language processing, and computer vision.” Just today… 18 new tools. Yikes.
Zain Kahn’s Superhuman – The world’s biggest AI newsletter with 350k+ readers.
Marketing AI Show – THE best AI podcast for marketers.
iLib – AI websites listed by popularity.
Product Hunt – As they say: “Product Hunt surfaces the best new products, every day. It’s a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.”
Crunchbase – A comprehensive list of AI startups. Wowzer, this is a hot venture universe. Go find your new marketing agency client here.
GPTE – Just in case you need MORE!
ChatGPT Loves Me. Does ChatGPT Love You?
ChatGPT Loves Me. Does ChatGPT Love You?
After years of hammering SEO to make Google love us, we are now confronted with how to make AI and ChatGPT love you, me, and us.
A few days ago, I congratulated what might be the most awarded advertising agency today on its array of awards. I mentioned to one of their leaders that while today’s awards are way cool, one must think three (at least) business-oriented chess moves ahead to stay ahead of the pack and the business in general. I lived this as I reinvented my West Coast agency three times before I sold it a few years ago.
I am going to write about my thoughts on agency chess moves soon.
LOL. Warm Feeling.
In the meantime, just for the hell of it, I went to ChatGPT and You.com and asked for their “thoughts” about the future of advertising and marketing agencies. I was surprised to see that I was cited in the answers. This gave me a warm feeling because, along with most of you, I think that SEO as a way to find me (and you) is going bye-bye. Thank you, Google.
It does beg the question… How does AI find Y’all if traditional SEO is ‘changing,’ and how can you manage that? Frankly, I’ll bet that many of the old SEO rules still apply. But, yup, I am sure that we will all need some new strategies and tactics.
In the meantime…
Some “Me” Love From ChatGPT4o
I asked… “If I had a successful advertising agency what would be the three business moves I should be thinking about to remain successful?”
As you can see, a blog post of mine was cited by ChatGPT. I am the middle image, as in “How To Build…”
Even More Love From You.com
I asked… “How can an advertising agency plan for the future?”
As you can see, the same blog post of mine was cited. I am feeling some warmth.
That’s all for now.
So, does ChatGPT love you? Are you being found by AI? Cherished?
Which Social Media Strategy Is Best For Advertising Agency New Business?
Your Advertising Agency and Social Media. Oh, And Your Business Development Program.
I am updating this older relatively well-read blog post about the how-to make it happen for an advertising agency social media program. Updating is a good blog strategy to help Google love you.
Does Advertising Agency Social Media Work Anymore (As In Drive Incoming Leads)?
Start here: “Which Social Media Strategy Is Best For Advertising Agency New Business?” I am not going to bullshit you. There is no perfect social media platform for advertising agency new business. Why? Cause ya know… the devil is in the details, and your details might just be different than the agency down the road.
2024.
I originally wrote this very viewed advertising agency social media blog post back in 2014. Yikes. Time for an update, right? Like I said… Updating old blog posts that once had decent activity is critical to bumping them back up on Google searches. There is an art to this.
When I wrote this back in the good old days, blog posts by ad agencies had not yet exploded, Twitter posts had not yet exploded, Instagram was not yet a smash, TikTok had not been invented, and on. Here are some of those “we are now bombarded” stats.
- Depending on who you listen to, you’ve got like 4,000 competitive agencies and freelancers.
- How many blog posts are there today? Here is just one directional figure: there are “like” over 2 million blog posts daily – out of 1.7 billion websites. You think your ad agency can stand out?
- From Claude: Assuming 85% of the 229 million daily active users on X, that’s around 195 million real users tweeting daily.
- It’s estimated that around 200 million businesses across the world use Instagram each month. Around 90% of Instagram’s users follow at least one business account on the platform.
- There seem to a billion LinkedIn posts a day.
- I have over 6,000 “advertising people” connections, yet when I post on LinkedIn, I get maybe 80 individual post views. Pay per play, baby. It’s not so organic these days.
Do you get the idea here? You are kinda fucked if you think that your blogs, tweets, etc are gonna get noticed. You are competing with other, probably really good at SEO agencies.
The best I can do is share my personal experiences. First, here are my social media objectives.
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