Is It Time To Kill Your Advertising Agency Blog? I’ve updated my 2017 blog post about the power of the advertising agency blog and the question of should y’all continue to go for it or kill it. I think that this is a big question that should be reviewed every year. Another question. Would anyone […]
Category Archives: Agency Websites
How To Study Your Competitive Advertising Agencies
3 Competitive Advertising Agency Growth And Business Development Tools This post provides a brief look at 3 tools for you to study your competitive advertising agencies. And, they are excellent insight drivers to use for your new client business development program. Want to prove to prospects that they need you? Use these tools to deliver […]
Video And An Advertising Agency Sales Pitch
I’m in L.A. doing some work with agencies and a local micro-photo-series for my global The People project. While waiting to get started shooting on Venice Beach, I hit up the Social Media Marketing podcast – one of my long-term get-smarter podcasts. I landed on a really good one. I highly recommend that you listen […]
See How Advertising Agency Humor Can Sell You
When I owned my Portland advertising agency I was always looking for a way to really grab the attention of a business development prospect the second they hit our home page. I mean grab them. Excite them. Hold them. Sell them. An approach that I considered over and over was to have a stand-up comedian […]
Stats From Google
Google Stats: Desktop vs. Mobile vs. Tablet I always find my website’s Google Analytics interesting (those are mine over there). How does your website look on mobile? Does it sell the agency in that small window? I am also surprised (well, not really surprised) at how few agency leaders, management types, look at their stats. And adjust. […]