When I owned my Portland advertising agency I was always looking for a way to really grab the attention of a business development prospect the second they hit our home page. I mean grab them. Excite them. Hold them. Sell them. An approach that I considered over and over was to have a stand-up comedian […]
Category Archives: Agency Websites
Stats From Google
Google Stats: Desktop vs. Mobile vs. Tablet I always find my website’s Google Analytics interesting (those are mine over there). How does your website look on mobile? Does it sell the agency in that small window? I am also surprised (well, not really surprised) at how few agency leaders, management types, look at their stats. And adjust. […]
Does Your Advertising Agency Blog Kick Ass?
Advertising Agency Blog Objectives & Strategies This is how Google displayed my website to the world via a search on “advertising agency new business” – a perfect search phrase for my advertising agency consultancy. This makes me happy and is a direct result of my meeting the business objectives of my blog. My objectives are clear – […]
Advertising Agency Strategic Planning And Insights
How Your Advertising Agency Can Leverage The Value Of Strategic Planning And Insights For Growth I am sitting next to a 1.5-inch three-ring binder from Saatchi & Saatchi Advertising Worldwide called “Saatchi Insight. Strategic Planning Tool Kit”. This book was our advertising agency strategic planning and insights bible. I took this tome with me when […]
13 Steps To Building A Well-Read Ad Agency Blog
What Is The Purpose Of My Ad Agency Blog? If you run an ad agency blog – or any other word-centric social media platform – you will often ask yourself the difficult question, “What should I write about today? What pearls of wisdom will get us more attention?” Despite blogging for 15 years, I ask […]