Your 2020 Advertising Agency New Business Plan I admit it. I am going to repeat myself (you’ll know it if you’ve read some of my 600+ blog posts). The marketing communications service industry must have a solid advertising agency new business plan to survive in today’s disrupted and lower margin marketing world. Wha? Agencies do […]
Category Archives: Agency Websites
7 New Advertising Agency Resources
My holiday gift this year is to send you off with 7 new advertising agency resources. Some of these tools should help you grow your agency by fine-tuning its marketing programs and making you look smart. Yes, that is David Ogilvy. His Madmen resources included a typewriter, pencil and paper and brilliant ideas. It was […]
The Ultimate Advertising Agency List
How Do Clients Find Your Advertising Agency? Think List. I just reread this 2018 post and I laughed when I realized that I had left out a couple of ways that clients find advertising agencies. Both of these highly-searched websites require that you have a master plan for how to leverage their unique platforms. The platforms? […]
Time To Kill Your Advertising Agency Blog?
Is It Time To Kill Your Advertising Agency Blog? I’ve updated my 2017 blog post about the power of the advertising agency blog and the question of should y’all continue to go for it or kill it. I think that this is a big question that should be reviewed every year. Another question. Would anyone […]
How To Study Your Competitive Advertising Agencies
3 Competitive Advertising Agency Growth And Business Development Tools This post provides a brief look at 3 tools for you to study your competitive advertising agencies. And, they are excellent insight drivers to use for your new client business development program. Want to prove to prospects that they need you? Use these tools to deliver […]