Category Archives: Agency Websites

13 Steps To Building A Well-Read Ad Agency Blog

What Is The Purpose Of My Ad Agency Blog? If you run an ad agency blog – or any other word-centric social media platform – you will often ask yourself the difficult question, “What should I write about today? What pearls of wisdom will get us more attention?” Despite blogging for 15 years, I ask […]

Your Ad Agency Name And Getting Found

Your Ad Agency Name I am about to make two points. One is about the value of an ad agency name. The second is how to get future clients to find, notice and love you. How is your ad agency name doing for ya? Is it memorable? Does it create some brand power? Does it […]

The Ultimate Advertising Agency List

How Do Clients Find Your Advertising Agency? Think List. There are multiple ways that a prospective client will find an advertising agency. These range from very aggressive agency outreach to highly intelligent outreach (yup, two different approaches) to your inbound program to your agency reputation to being on the radar of search consultants to simply getting found […]

Does Your Advertising Agency Do Content Marketing Right?

Is Your Advertising Agency A Savvy Content Marketer? I’ve read acres of advertising agency content (blogs, white papers, videos, on LinkedIn, etc.). Some rock and some suck. Many agencies, once they have stellar content, do not put in the effort to spread the wealth. As in, they do not amplify their brilliant thinking across a range of […]

Amsterdam Is Fun

KesselsKramer Makes Amsterdam Fun Yeah, you know Amsterdam is fun. I’ve just had that confirmed: spring weather; the gorgeous canals; tall blondes; really fine design; marijuana is legal (but, I am from Portland so who cares.) And the two best photography museums I’ve been to. Foam and Huis Marseilles. I’ll put links to them at the bottom. Getting to […]