This is a sweet, funny, brand-building, long-form video story with some social media promotion tossed in. And, isn’t this the kind of integrated-advertising your agency wants be cooking up?
Meet Lele, the Sleepover Chef*.
He just arrived in New York to share his love for pasta and show you what Neapolitan hospitality is about.
You can invite him to come cook a Neapolitan dinner at your place.
Drop a post on the Garofalo Facebook page, telling him why he should come to your home, and maybe he will.
CLICK HERE TO ENTER THE CONTEST ON FACEBOOK
Be creative, only two dinners are up for grabs.
* DISCLAIMER: You can let Lele sleep on your couch, but you don’t have to.