What Does The Advertising Agency Of The Future Look Like? How About Your Agency? The advertising agency of the future needs some serious planning and agility. No surprise here. But, what is surprising to me is the lack of attention paid to how to craft an advertising agency for the future. Just for the hell […]
Tag Archives: video
How to Build A Winning Advertising Agency New Business Program
An Advertising Agency Survival Guide Speaking of resources… Here is a comprehensive guide that will help your agency become a winner in today’s market – The Advertising Agency Survival Guide. Onward This is a 2019 UPDATE of 2016’s initial “How to Build A Winning Advertising Agency New Business Program” blog post. Advertising agency business development […]
Video And An Advertising Agency Sales Pitch
I’m in L.A. doing some work with agencies and a local micro-photo-series for my global The People project. While waiting to get started shooting on Venice Beach, I hit up the Social Media Marketing podcast – one of my long-term get-smarter podcasts. I landed on a really good one. I highly recommend that you listen […]
See How Advertising Agency Humor Can Sell You
When I owned my Portland advertising agency I was always looking for a way to really grab the attention of a business development prospect the second they hit our home page. I mean grab them. Excite them. Hold them. Sell them. An approach that I considered over and over was to have a stand-up comedian […]
Wowzer Content Marketing & How To Own TripAdvisor
Content Marketing Delivers London’s #1 Restaurant This week, please watch this crazy video from Vice. Content marketing at its finest or, maybe, worst. Funny and scary. Nonetheless, wowzer! BIG QUESTION… If this guy can market (ok, with a bit of cheek) his way to number one, why can’t you market your agency to be perceived […]