Smart Is A Good Thing (For 2018) Hey, I like being smart. Yeah, I just said that. I bet you like being smart too. In fact, as you know, being smart is an essential element in driving brilliant marketing. This includes being curious. So, without further ado, here are a couple of smart places to help you get […]
Tag Archives: video
Giving to win: Strategic Philanthropy and Advertising Agency Smiles
Strategic Philanthropy Way back in 2013, I wrote about advertising agencies and philanthropy. I haven’t changed my mind… Intelligent giving, or better, strategic philanthropy, is a smart move for you and your clients. I urge you to read my earlier post. Since its the holiday season, I thought that your agency might want to consider giving to […]
How To Own A Brand Positioning
Ah, The Brand Positioning – How Are You Going To Own Yours? All of the medium to small advertising, PR, design and digital agencies I work with (even network agencies) are by nature, challenger brands. As in, they are not R/GA or Droga 5 or 72andSunny or today’s hottest – pick your current digital-flavor-of-the-month specialist. I’m sure […]
2016 Winners and Losers
My 2016 Winners and Losers Well, not just mine. Here is a video from L2 and its CEO Scott Galloway on his 2016 predictions. Galloway is one of the more entertaining folks out there and his take on what is working and not in marketing and the digital space is always worth a watch. He is […]
More Advertising Agency Christmas
An Advertising Agency Christmas Video That… …Is actually entertaining. In this case, no surprise, it’s from Toronto’s Zulo Alpha Kilo. “The holidays are a time for forgiveness. And what better way to ask for forgiveness than with Dmitri the Apology Dog from Zulu Alpha Kilo.” Hard to go wrong with a talking dog.