A recent interview in Ad Age’s Ad Lib podcast reveals the insight that even large clients are now very attracted to small agencies. I’d imagine that this might not be a big surprise to you. Expert smaller agencies that deliver specialized services have been on the radar for a few years. However, you might not […]
Do you have an advertising agency podcast? Yes? Cool. If not, Google might give you a new reason to consider having one. You know that Google wants to eat your advertising agency’s lunch. How? By moving their considerable power to a no click environment. That means in an ever-increasing search universe, many searchers, your Google […]
Is It Time To Kill Your Advertising Agency Blog? I’ve updated my 2017 blog post about the power of the advertising agency blog and the question of should y’all continue to go for it or kill it. I think that this is a big question that should be reviewed every year. Another question. Would anyone […]
This is a 2019 UPDATE of 2016’s initial “How to Build A Winning Advertising Agency New Business Program” blog post. Advertising agency business development is now a 24/7 operation. Here is some advice on how to deliver. By the way, this post currently has over 34,000 views. The post’s popularity is due to three key reasons: […]
Does B2B social media marketing still work for advertising agencies? I’ll get to that answer in a minute. Background: I have been thinking of writing a book on the why, how, when and when to move overseas. Thinking about this is a result of my being asked every week about the how and why I […]