Adweek’s Cathy Taylor Discusses An Instructive Story About A Chevrolet Tahoe Consumer Generated Media Fail. Not Pretty.
Hear Cathy Taylor, of Adweek, tell tails of the mid-2000s digital media world and the mighty Chevrolet Tahoe’s consumer generated media fail. It seems that the Chevrolet Tahoe SUV marketing team did not quite understand that putting its brand message in the hands of unrestrained consumers, some of whom did not like big gas guzzlers, might not be a good thing for a consumer generated media ad program.
Yes, we are going all the way back to a 2006 podcast interview that I did for my advertising agency when Chevy made this digital marketing mess. This is episode one of a two-part series. Part one is just one Advertising Stories episode earlier. Visit this story… Adweek Editor On Google Advertising.
Cathy has been a writer on the ad world for, get this: ADWEEK, Advertising Age, Media Post, The Conference Board, and The Mobile Marketing Association and now… WARC.
Here is a New York Times article about the debacle: Chevy Tries a Write-Your-Own-Ad Approach, and The Potshots Fly.
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A nice thing… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.