Do you have an advertising agency podcast? Yes? Cool. If not, Google might give you a new reason to consider having one. You know that Google wants to eat your advertising agency’s lunch. How? By moving their considerable power to a no click environment. That means in an ever-increasing search universe, many searchers, your Google […]
Tag Archives: social media
Time To Kill Your Advertising Agency Blog?
Is It Time To Kill Your Advertising Agency Blog? I’ve updated my 2017 blog post about the power of the advertising agency blog and the question of should y’all continue to go for it or kill it. I think that this is a big question that should be reviewed every year. Another question. Would anyone […]
How to Build A Winning Advertising Agency New Business Program
An Advertising Agency Survival Guide Speaking of resources… Here is a comprehensive guide that will help your agency become a winner in today’s market – The Advertising Agency Survival Guide. Onward This is a 2019 UPDATE of 2016’s initial “How to Build A Winning Advertising Agency New Business Program” blog post. Advertising agency business development […]
Does B2B Social Media Still Work?
Does B2B social media marketing still work for advertising agencies? I’ll get to that answer in a minute. Background: I have been thinking of writing a book on the why, how, when and when to move overseas. Thinking about this is a result of my being asked every week about the how and why I […]
11 Must Have Ad Agency Business Development Tools
11 Must-Have Ad Agency Business Development Tools (Updated From 2014). NOTE: I first wrote this 11 Must-Have Ad Agency Business Development Tools blog post at the very end of 2014 and a few minutes ago the website checker app Checkbot pointed out that this post has a couple of dead links. (4.5 years later and […]