Advertising Agency Resource List – Updated Often
#1. An Advertising Agency Survival Guide
Speaking of resources… Here is a comprehensive guide that will help your agency become a winner in today’s market – The Advertising Agency Survival Guide.
#2. Onward.
I want the marketing communications world to be a better place. Therefore, this advertising agency resource list is updated often. Let me know if there is a resource that should be included. – or modified
My advertising agency resource list is curated to help advertising, digital, design and PR agencies easily find the inspiration and industry resources that will help y’all build killer agencies and careers.
As a warm-up to my extensive resource list… I offer a direct link to my best selling book on how to win more new accounts for your agency: The Levitan Pitch. Buy This Book. Win More Pitches. I highly recommend that you buy this book. (Of course.)
OK, one more. This Peter Levitan blog has over 650 posts dedicated to helping your marketing communications company grow. I hope that my insights on agency business development, growth and management help you to make more bucks.
I recently added links to:
Website Speed Is Good.
Google PageSpeed Insights. Do you know how fast your website download speed is and how its performance ranks against your competitive agencies? Here’s the drill. If your site takes too long to download, it will lose some traffic.
Google’s Mobile-Friendly Test. Here’s another very important test. If you are like me, over 20% of your website visitors are looking at you on a mobile device then you better make sure that they are digging how fast your website loads.
BROWSEO. We might be getting a bit geeky here. That said, BROWSEO helps you view any web page like search engines see it. The tool helps you to identify issues with your site and with your current and future clients’ websites.
What Are People Searching For?
AnswerThePublic. This is a free visual tool that shows you what questions and queries your consumers have by getting a free report of what they’re searching for at Google.
Google Trends. Chances are good that you are aware of Google Trends. This a powerful tool to help you know what is hot and what is not on Google’s search universe. A look at the top 2019 Google searches may or may not make you a fan of humanity.
Amazon Best Sellers. Here is a list just for you if you want to see what the world is buying.
Social Mention. Ever wonder what the world is saying about you or your company? Here you go. This is what they say (better than I could): Social Mention is a simple, useful tool for monitoring and tracking social media. It helps you see who’s making references to you or your company — or to any topic, for that matter. It aggregates user-generated content from across different social networks, letting you search and analyze it all in one place.
The Advertising Agency Resource List…
Advertising Agency News Sites
Ad Agency Directories
Top Advertising Blogs
Favorite Social Media Tools
Video Marketing Tools & Information
Creative Inspiration & Idea Generation
Creative Space & Time
Online Advertising Education
Online Legal Resources
Life After Advertising & How To Make $$$
Top Ten Twitter Tools
Top Advertising And Design Awards
Marketing & Advertising Podcast
Marketing Tool Generators
Advertising Agency News Resources
- Advertising Age. Ad Age delivers the latest news from the world of advertising and marketing agencies.
- Ad Asia Online. AdAsia Online focuses on automation, advertising technology, and creative technology,
- AdNews. Australia’s advertising, marketing and media industries news resource.
- Adweek. Adweek covers media news, including print, technology, plus.
- branding in asia. Need to know what’s up in the Asian marketing and advertising world? Sure you do. Check out this comprehensive resource for creative work, news, interviews, and insights. Read it and you just might take the next non-stop to Singapore.
- Business Insider. Business Insider’s daily take on the ad industry.
- Campaign Asia. Campaign Asia reports on advertising and emerging media in the Asia Pacific region.
- Campaign Magazine. Ad industry news from the UK’s advertising industry “bible”.
- Communication Arts. Print publication offering competitions, forums, feature articles, job bank, graphic design resources and online shopping.
- Creative. The magazine of promotion and marketing.
- Digiday. Digiday creates content, services and community that foster change in media and marketing.
- Direct Marketing News. Provides news, feature articles, columns and special reports on direct marketing.
- The Drum. The alternative to Campaign. Delivers lots of news and views.
- MediaPost. Comprehensive advertising and media industry coverage.
- TechCrunch. Keep up (or try to keep up) with the fast-paced world of startups and VC’s.
Ad Agency Directories
- Ad Forum. Global agency directory and creative gallery.
- Advertising Agency Search Consultants. My list of the top 34. Any missing?
- agency compile. A directory of marketing communications agencies plus a searchable database.
- Agency Spotter. Super fast search for creative, digital, design, and branding firms.
- The Creative Ham. A list of who the Ham views as the most creative agencies. You can pay up too.
- LookBook from Ad Age. Use the LookBook Directory to see ad agencies’ robust offerings and content featured in Advertising Age & Creativity to discover new marketing partners.
- Pinterest Advertising Agency Directory. An easy to scope out agency directory from yours truly.
- Redbooks. Information and research on advertising agencies and advertisers worldwide.
- Dmoz. Long term directory of selected advertising agencies in the United States and Canada. Oooops. DMOZ is gone. But here is link to its history for people interested in, sort of, the early days of search.
Top Advertising Blogs
- Peter Levitan. Yes, MINE! Over 650 blog posts designed to help you grow your advertising, digital and PR agency. Here’s the list of them all.
- Agency Post. Jami Oetting’s in-depth HubSpot blog for the agency professional.
- The Ad Contrarian. Bob Hoffman’s personal unfiltered take on the advertising universe.
- @adweak. Just laugh. Please.
- AdFreak. AdWEEK’s daily blog of the best and worst of creativity.
- AdPulp. Serious juice from the ad biz.
- Advertising Age Blogs. AdAge’s blogs & columns covering advertising, media, and digital news.
- Agency Spy. Agency Spy covers the ad agency industry from the inside.
- Digital Project Manager. Simply put…. “The Digital Project Manager provides project management guidance for the digital wild west where crazy clients, tiny budgets & silly deadlines reign supreme
.” Check out their interview with moi. - Engagio. Want to grow your advertising agency? Engagio’s Account Based marketing will tell you how to do that.
- Fuel Lines. Insights from Mr. Gass.
- Seth Godin. Just because.Social Mention. Ever wonder what the world is saying about you or your company? Here you go. This is what they say (better than I could): Social Mention is a simple, useful tool for monitoring and tracking social media. It helps you see who’s making references to you or your company — or to any topic, for that matter. It aggregates user-generated content from across different social networks, letting you search and analyze it all in one place.
- Strands of Genius. Follow Rosie & Faris on their voyage to unearth ideas, events, news and who knows. You’ll be smarter.
- TrinityP3. Like it easy? Just sign up for their Twitter account. Yes, they speak Australian.
Favorite Social Media ++ Tools
- Amazon Best Sellers. Here is a list just for you if you want to see what the world is buying.
- AnswerThePublic. This is a free visual tool that shows you what questions and queries your consumers have by getting a free report of what they’re searching for at Google.
- bitly. Bitly shortens URLs and reports on clicks.
- BROWSEO. We might be getting a bit geeky here. That said, BROWSEO helps you view any web page like search engines see it. The tool helps you to identify issues with your site and with your current and future clients’ websites.
- Buffer. The fastest way to schedule and share content across social media platforms.
- Canva. A free tool that makes it easy to create custom graphics to go with your social media posts.
- ContactOut. ContactOut is a handy way for you to find actual, human email addresses for people on LinkedIn. real email is way better than a LinkedIn message. And, yes folks, email, when done correctly, does work.
- Google Alerts. Stay ahead of your client, a prospective client (as in category, brand, and people)and industry news by creating a list of Google Alerts. Frankly, this should be a primary business development t tool.
- Google Analytics. You want to track your website right?
- Google PageSpeed Insights. Do you know how fast your website download speed is and how its performance ranks against your competitive agencies? Here’s the drill. If your site takes too long to download, it will lose some traffic.
- Google’s Mobile-Friendly Test. Here’s another very important test. If you are like me, over 20% of your website visitors are looking at you on a mobile device then you better make sure that they are digging how fast your website loads.
- Google Keyword Planner. Find the best keywords for any subject or marketing goal.
- Google Trends. Chances are good that you are aware of Google Trends. This a powerful tool to help you know what is hot and what is not on Google’s search universe. A look at the top 2019 Google searches may or may not make you a fan of humanity.
- Grammarly. Check your spelling and grammar right from your browser. I have to have this!
- Klear. Find influencers on Twitter via Klear’s large database of 60K+ categorized social profiles.
- K-Meta. A free, just try it, keyword and competitive tool.
- Long Tail Pro. A keyword tool used by the pros.
- Snagit. A screen image and video capture plugin that allows you to grab what you see on your computer screen to edit and share.
- Social Mention. Ever wonder what the world is saying about you or your company? Here you go. This is what they say (better than I could): Social Mention is a simple, useful tool for monitoring and tracking social media. It helps you see who’s making references to you or your company — or to any topic, for that matter. It aggregates user-generated content from across different social networks, letting you search and analyze it all in one place.
- srproutsocial. A sweet social media tool to manage messages across multiple accounts.
- tweepi. A fast way to grow your Twitter Follower list.
- TweetDeck . A desktop Twitter management tool with a nice clean UI.
- Twitonomy. I love this competitive tool. See what the other guy is up to.
- Website Grader. Try HubSpot’s Website grader on your website. How do you do? I get a 94.
- Yoast. The best WordPress SEO plugin.
Video Marketing Tools & Information
- ADWEEK. ADWEEK on YouTube video viewability plus a handy infographic.
- BirdSong Analytics. Pay as you go video and social competitive analytics platform. Se what works for your competition.
- Cyfe. Track your YouTube channel progress and stats for individual videos.
- Facebook Video. Facebook’s video marketing guide.
- Forbes. Why “mobile video advertising will eat the world.”
- YouTube Into. YouTube’s very own guide to its video ad platform.
- realSEO. the ultimate site for tips and tricks to grow your video audience.
- SEO Chat Keyword Suggest Tool. This is a cool tool to easily find a range of keywords for videos.
- SproutSocial. Vimeo or YouTube… which is best for agency marketing?
- The Video Ink. A quick look at the pros and cons of video ad platforms.
- Vimeo. HD videos for all.
- Visual Measures. Lots of information, stats, and charts for your next video-oriented client meeting.
- Wistia. A lovely and smart video marketing platform for business. Nice tracking.
Creative Inspiration & Idea Generation
- Ads Of The World. According to them: Ads of the World is the world’s largest advertising archive.
- Adland. Ads and more ads.
- Awwwards. A place to view some of the latest and greatest websites.
- Brand New. An opinionated look at corporate and brand ID work.
- Complex. A fine and, yes, complex look at current culture. Hours of fun.
- Creative Bloq. Got design block? Dive in here.
- Creative Guerrilla Marketing. The name kinda gives it away.
- design milk. A full plate of design substances for your body and mind.
- deMilked. An endless array of posts about what everyone else is doing.
- Friends Of Type. Even type freaks can be friendly.
- FWA. An excellent resource to taste some of the best website design.
- Indie Nudes. Do not spank me for this one. Just make (!) sure you scroll down and look at all of the links. This is a very creative space.
- Inspiration Room. A global effort designed to influence, affect and involve creative communities. As in, ideas to get you going.
- KissMetrics Blog. A blog about analytics, marketing, and testing. The real deal to help you help 2016 clients.
- Packaging Of The World. A sweet searchable database of the global package design universe.
- Social Media Examiner. Your guide to the social media jungle.
Creative Space & Time
- Moving To Mexico. I wrote this just for you. Why and how to move to Mexico. I did. I’m very happy.
- 30/30: An effective productivity app for the procrastinator.
- Ad Block: OK, OK, I know that this is a major NO-NO. But, stop looking at those Zappos ads!
- Bose Quiet Comfort Headphones 25. My favorite noise-canceling phones. Airplanes love these.
- Coffitivity: Stream the sounds of a coffee shop at work. Good training for when you freelance.
- Duolingo. Fast (up to you) and free online & mobile way to learn languages.
- Games List: Need a break?
- Headspace. Just like it sounds. A meditation app for your mobile, available for both iPhone & Android.
- The Newspaper Club. I have been shooting a global photography series. More portraits of more people on more continents than ever. Grandiose and, yup, fun. You can see the work here. One of the things I do after photographing a community is to make them a “photo newspaper.” I use The Newspaper Club to print a bunch to share. My mommy always told me to say thank you. Think about what your agency could do with paper to get the attention of your next client (yes, paper.)
- Noisli:Background noise & color generator.
- Spotify. My streaming system.
- Timer Tab: A tool to help control your thinking time.
- toggl. As an agency owner, I needed to keep track of the hours that we all used to meet the needs of our clients. While I think that tracking every minute kinda sucks, we simply have to track our time to help the agency be profitable. toggl is a very simple timer tool.
- Trello. Keep track of everything & collaborate.
Online Education
- Codecademy. It is time for you to learn to code. At least, start to sound like you care to your CTO.
- Coursera. Lots of career advancement courses. Like attending a Wharton course on marketing.
- Freakonomics. Listen, learn and out-smart your clients.
- Google Online Marketing. Learn from the leader.
- The How. Learn from entrepreneurs.
- HubSpot Inbound Training. Get on the inbound marketing bandwagon or, frankly… be left behind.
- Khan Academy. Free courses from programming to economics to finance to what you should have learned in the 8th grade.
- Launch This Year. Get ready to launch your online business — this year.
- The Lean LaunchPad. How to Build a Startup
- Lyndia. Yikes! Go forth and learn… 4,354 courses · 169,690 video tutorials
- Marketing @ TedTalks: Prefer video? Here are the top TedTalks on marketing.
- Mixergy. Entrepreneurs training other entrepreneurs. Or, how to start your own advertising agency.
- Skillshare. Courses designed for the creative in you.
- Startup Notes. Need inspiration? Hear startup founders tell their personal stories.
- Smart Passive Income. Let Pat help you leave advertising, and go live on a beach while watching your PayPal account grow.
- Startup Talks. More startup videos.
- Udemy. You name it, they teach it.
Online Legal Resources
- Agency Legal Protection. Sharon Toerek answers important legal questions like this: “What should we do to protect the agency during a new business pitch?”
- Best LLC Services: Need an LLC? Need a guide?
- Cornell University’s Library. Dig databases? You’ve arrived at a long list of legal databases by subject.
- Legalzoom. From wills (get one!!!) through incorporation (for your new agency). LegalZoom is the leader in online legal docs. They are an ex-client of my agency and I have been using them for years. Know what, way back when… they were a great client of mine and they loved to eat well in L.A.
- Docracy. Open source legal documents.
- Docusign. Legal online signatures. No more inky hands.
- Find Law UK. Employee rights for UK workers.
- 4A’s On Compensation Agreements. Read this before you marry that new client. Consider this prenup advice.
- Right Law. Employee rights explained. Yes, you have rights.
Life After Advertising & How To Make $$$
- Entrepreneur. How to start a business online. I know you want to.
- Ferris / Kagen. Seriously – How to create a million-dollar business… This weekend. Do this from your beloved cube.
- Fizzle. How can you pass this up? “Excellent courses from real experts and a community of like-minded business builders.”
- Razor Social. Ian is another genius who will tell you how to make money from your blog. He does!
- Reddit. Hear your peers hash out what your life after your advertising career looks like.
- Small Business Association. The SBA to you. Your federal tax dollars want to help you build a business so you can employ your ex-ad agency friends.
- Smart Passive Income. How to build an online passive income business. Read every word. Listen to the podcasts. Take control of your life.
- Social Media Monitor. A vast resource for social media advice. use it in your day job too.
- The Social M’s. How to use guest blogging to help grow your business. I do. Read about it here.
- The How. Learn from entrepreneurs.
Top Seven Twitter Tools
- Bit.ly. With a 140 character limit, you have to shorten any URL’s posted to Twitter. Bit.ly does a bit more cool stuff. But shortening alone means you need to have this built into your browser.
- Buffer. Buffer is my number one easy to use scheduling system, it is connected to my WordPress blog to automatically send my blog post URL’s and a snippet to Twitter (and LinkedIn and Facebook). Importantly because I need to save time, it also allows me to schedule a set of Tweets into the future.
- Canva. According to the Gods of social media, having a graphic will increase your clicks and retweets by something like over 1 million times, or was it a billion. Or, some crazy number like a trillion. Canva is a very easy to use web-based graphics tool that edits images that you’ll use in your Tweets and can even be used by your CEO.
- Hootsuite. Hootsuite is a social media dashboard that allows you to work on and monitor Twitter, Facebook, LinkedIn, Instagram, WordPress from one place. It goes deeper so head over if you are looking for a ‘total’ solution.
- HubSpot. HubSpot is a very big boy. Its inbound software will help your agency attract visitors, convert leads, and close customers. And, you can use it to woo new clients with your supreme inbound marketing expertise. As in, using HubSpot will make your agency a social media expert that actually has tools it can resell.
- Klear. Klear (formerly Twtrland) delivers social monitoring
, influencer marketing, and competitive intelligence. Try it out for free. The full plate is a bit expensive. But, it works as a smart business development tool. You gotta spend money to make money. - Twitonomy. Use Twitter as a competitive wrench. As Twitonomy says, “Get detailed and visual analytics on anyone’s tweets, retweets, replies, mentions, hashtags… Browse, search, filter and get insights on the people you follow and those who follow you.” Damn, go forth and use your competitor’s data
against them, um, for you!
Top Advertising And Design Awards
- ADDY Awards. This is the largest award program with over 5 million entries – local agencies love this one because it can level the playing field vs. the mega shops. The competition includes three levels of judging: local, regional, and national. Winning an ADDY at each level qualifies the work to progress to the next higher level.
- Cannes Lions International Festival of Creativity. The big boy and, if you like acting as if you are a major playa, it’s a great excuse to use up your expense account. The seven-day festival that includes the coveted Lions award is held yearly in Cannes (that’s France to you). Win this and you’ll get a big bonus.
- The Clio Awards. Another big international award that should get you a round of drinks at your local. Time Magazine described the event as the world’s most recognizable international advertising awards. Even your mum will smile.
- Communication Arts Annuals. Communication Arts puts out a series of publications that highlight the best in advertising and design. Believe me, you want to have your work highlighted in The Illustration Annual, The Interactive Annual, The Advertising Annual, The Typography Annual or The Design Annual. These are nice mags to send out to your prospects.
- The Effie Awards. The Effies honors the most effective marketing programs. That means, your work actually moved the sales dial and not just the right (as in the creative) side of another Creative Director’s brain. Clients dig this one.
- The One Club. The One Club produces four annual award competitions: One Show, One Show Design, One Show Interactive, and One Show Entertainment. The One Club pencil award will fit nicely on your shelf.
- The D&AD (Design & Art Direction). A British award that, according to the D&AD “…exists to stimulate, enable and award creative excellence in design and advertising.”
- OMMA. Media Post’s OMMA Awards honor agencies and advertisers that push the potential of digital advertising.
- Rosey Awards. Portland just might be the most creative city in America (on a per capita basis that is). The Rosey Awards competition is run annually by the Portland Advertising Federation – the oldest ad club in America. Good news… Wieden & Kennedy has stiff competition.
- The Webby Award. The International Academy of Digital Arts and Sciences’ Webby Awards is all about honoring excellence in digital and Internet marketing. Categories include brand content, DIY videos, and over 30 categories in Advertising & Media.
Marketing & Advertising Podcasts
- Build A Better Agency. Drew Mclellan’s series is dedicated to the art of advertising agency management and new business. Listen up.
- Neil Patel. Just go here now.
- Tim Ferris. I became a Tim Ferris addict after reading his brilliantly-titled best-seller, “The Four Hour Work Week.” Tim combines a very active and curious mind, an effervescent talent for self-promotion in the best sense and a very long list of talented friends to interview. I find at least 75% of his podcasts (and blog posts) to fall in the zone of high mental stimulation. Of course, one of his recent interviews is with Seth Godin.
- Duct Tape Marketing. Another serious and broad look at the tools and techniques marketers are employing today.
- Foundr Magazine. Nathan Chan interviews some of the most successful founders in the world to find out what it takes to become a successful entrepreneur. Go for the osmosis.
- TED Radio Hour. If you don’t have the time to watch TED Talks, then listen to them via their podcast.
- Six Pixels Of Separation. A secret… Leverage the power of social media to grow your agency. One of the most active advertising agency leaders using social media is Canada’s Mitch Joel (CEO of WPP’s Mirum) and his Six Pixels Of Separation podcast which, as of today, get this, has 508 podcasts. Clearly a record and what should be an inspiration to any agency CEO who values the marketing power of looking smart and building fame for his agency. Oh, you’ll see just one of the reasons why I love this podcast by clicking on the link.
- Sound Opinions. Now that we’ve killed the record / CD store, it seems like it is more difficult (as in time-consuming) to know what’s going on in music. I get my fix from MBEZ’s Greg Kot and Jim DeRogatis. Listen to this and have something other than Steph Curry to talk about at those client dinners.
- Freakonomics Radio. The Freakonomics team explores “the hidden side of everything”. From the economy, headline news to pop culture. A great example is the “Economics of Sleep” show.
- #ASKGARYVEE. Best-selling books, one of the fastest-growing advertising agencies, and a renowned wine business. Gary is the energizer bunny of agency CEO’s. Listen to this show about how to accelerate business growth. Your clients are probably listening to him.
- Smart Passive Income. This podcast series from Pat Flynn will do two things for you. 1. It will make you much smarter about the universe of digital strategies and tactics (even how to do a podcast series). But, more importantly, 2. It will help you figure out how to make money by building your own online business. Pat made over $171,000 last month – not working for the MAN and he will tell you how. A way to get past advertising.
- Social Media Marketing. Michael Stelzner’s podcast is designed to deliver the latest news and perspectives on social media. There is a very good chance your clients listen, so you better too. Need an up to date Facebook strategy? Listen to this show.
Marketing Tool Generators
- Canva. What more could I say?
The easiest to use design program in the world
- Says-It.com. Need a sign? Easy to use list of options.
- Brand Genie. Your new brand in minutes.
- Hipster Logo Generator. OK, you don’t live in Portland yet. But you can have a hip Ripcity logo.
- 13 Creative Ways To Find Blog Post Ideas. Super smart list from Authority Hacker.
- HubSpot Blog Topic Generator. Need some topics…?
- Meme Generator. The first.
- Icon Fonts Generator. Need fonts, icons, no time? Here you go.
- Noisli. Background noise & color generator.
- Invoicely. You want to get paid, right? Here is the easy way to craft that invoice.
- Ookla SpeedTest. I travel a lot so I am often in strange places with somewhat scattered Internet service. Um, like my house in Mexico. To check speeds, I use Ookla’s Speed test.
