This is a 2019 UPDATE of 2016’s initial “How to Build A Winning Advertising Agency New Business Program” blog post. Advertising agency business development is now a 24/7 operation. Here is some advice on how to deliver. By the way, this post currently has over 34,000 views. The post’s popularity is due to three key reasons: […]
Does B2B social media marketing still work for advertising agencies? I’ll get to that answer in a minute. Background: I have been thinking of writing a book on the why, how, when and when to move overseas. Thinking about this is a result of my being asked every week about the how and why I […]
11 Must-Have Ad Agency Business Development Tools (Updated From 2014). NOTE: I first wrote this 11 Must-Have Ad Agency Business Development Tools blog post at the very end of 2014 and a few minutes ago the website checker app Checkbot pointed out that this post has a couple of dead links. (4.5 years later and […]
Eeeew, Advertising Agency Cold Calling One of my advertising agency business development clients asked me today if cold calling was better than doing nothing. I responded that cold calling is so ineffectual that he might just want to do nothing. Of course, we had a more in-depth conversation about objectives, strategy and tactics — but […]
I’ve been thinking lately about the dates on my blog posts. Like when is a blog post perceived as too old? Is there a point when y’all start to think that the posts are getting too gray? Quick Background I launched my advertising agency business development blog in 2013. I now have over 650 blog […]