Is There Life After Advertising? Some Resources.
Yes, there is life after advertising. Since you will most likely age out of this business by 45 (no, I do not have any stats to support this), it might be a good idea to start to think about what else to do.
Me? I became, surprise, a business development consultant for aspiring advertising agencies after I sold my own advertising agency. I spend about a third of my time doing this and it is working very well. Agencies need what I have to offer because my personal experience is steeped in agency management and sales. All in all, a very good fit.
But, But, Now, Add In Coronavirus Complications
…It is 2020 and I am seeing that this blog post, initially posted in March 2016, is getting traffic because people are searching on terms related to “life after advertising”. Obviously, there is a segment of the advertising agency community that is trying to figure what else to do if the ad world does not return to what was “normal”. It will not.
So, here are some resources, just a bunch, that might help you figure out your life after advertising.
Now, what about your life?
Of course, many of you have skills perfectly suited to another industry. After all, smart ad people are generally very smart marketers. Or, vice versa. You could join a client-side company; make a product; join a start-up; go freelance; sell flowers; sail around the world; be an artist; stay in every hostel in Spain; retire early; marry well; even consult.
Here are some links to get your juices flowing. I am particularly interested in what Pat Flynn at Smart Passive Income has to say. Hey, you could (like me) move to Mexico and do what you want when you want. For me, it’s all about ‘have laptop will travel’. Hey, when I originally wrote this post, I was writing from Argentina and soon had a call with a London client. Today, I am in San Miguel de Allende Mexico. If you are thinking about moving overseas, or even to Mexico, read my blog post – Moving To Mexico.
Overland: All of the resources below are very business-related. However, this from Overland Site is about buying and kitting out that cool van and getting on the road.
Daniel Pink. Read books by one of my favorite ‘business’ book writers. I a great thinker & writer. Also, watch his videos on YouTube. you will get some good, smart ideas.
Entrepreneur. How to start a business online. I know you want to.
Ferris / Kagen. Seriously – How to create a million-dollar business… This weekend. Do this from your beloved cube.
Fizzle. How can you pass this up? “Excellent courses from real experts and a community of like-minded business builders.”
Razor Social. Ian is another genius who will tell you how to make money from your blog. He does!
Reddit. Hear your peers hash out what your life after your advertising career looks like.
Small Business Association. The SBA to you. Your federal tax dollars want to help you build a business so you can employe your ex-ad agency friends.
Smart Passive Income. How to build an online passive income business. Read every word. Listen to the podcasts. Take control of your life.
Social Media Monitor. Avast resource for social media advice. use it in your day job too.
The How. Learn from entrepreneurs.
More & More Online Resources.
Just one more element of my Big Advertising Agency Resource List. Let me know if I am missing anything.
More and more is coming. Stay tuned.
Even More – About You.
Give me a shout if want some career, life advice. Free.
I did this for an online publication yesterday. Here is what some of the staff said about me.
I really enjoyed learning from Peter! He certainly has had an impressive career and it was interesting to see how that progressed. I love learning from people who have seen an industry change over time, and very few industries have developed so much over the past few decades as media—digital media in particular. He has a unique perspective on the field and I look forward to tuning into this podcast when it releases.
For me it was great to hear from someone who’s worn a lot of hats in the biz and seen a lot of success, some hilarious fails and has still come out swinging. It’s great to hear from someone who’s able to be creative at such a high level and who’s also super-strategic, which is essential to making any business or other endeavor successful. I appreciated his humor, concrete examples and look forward to studying up on the resources he’s planning to forward our way.