Resources

The Big Advertising Agency Resource List

Peter · June 6, 2024 · 16 Comments

Advertising Agency Resource List – Updated Often

The advertising agency resource was recently updated with three new AI information tools. I use them.

My Advertising Agency Resource List is often curated to help advertising, digital, design, and PR agencies easily find the inspiration and industry resources to help you build killer agencies and careers.

FYI: According to Google, people spend mucho minutes perusing this long list.

If I were you, I’d grab a glass of Larkmead Cabernet Sauvignon 2016 (LOL only $150 or a nice craft beer – a bit less expensive) and check out all of these links. I guarantee that at least one of these websites and/or tools will help you or your team grow your agency.

A kudo from David Ogilvy: “I wish I had this advertising resource list when I was in the ad biz. All I had was my brain.”

OK, one more. Go here: Corleone offer.

New Resources.

AI Related… Websites + A Podcast Just For Marketers + YouTube

Marketing Intelligence Institute: From Paul Roetzer (super smart marketer for eons) on how to use AI in marketing and advertising. Read it, attend their seminars, and listen to their “Artificial Intelligence Show” podcast. Do it!

Decode: A daily news and info resource. Decode “unlocks exclusive access to Decode’s ultimate AI tool book, with 500+ verified, vetted, and powerful tools across 40+ categories.” Includes AI tutorials, lists of what’s new, etc. A smart one.

Superhuman: Yes, more info and news. Their words — “Learn how to leverage AI to boost your productivity and accelerate your career. Join the world’s biggest AI newsletter with 650,000+ readers from companies like Apple, Amazon, Google, Meta, Microsoft and more.”

AI Tool Report: Yes…. More… “Learn AI in 5 minutes a day. We’ll teach you how to save time and earn more with AI. Join 500,000+ free daily readers from Tesla, Apple, A16z, Meta, & more.”

Matt Wolfe: A rather beyond-decent YouTube channel dedicated to AI.

A Short But Sweet List of The Best AI Directories For Marketers

We are all a bit (understatement) overwhelmed with the barrage of new AI tools. To help sort this overload, here is a list of what I think are today’s easiest-to-use AI directories for marketers. Note, this is a short list.

Futurepedia – From Google Bard: “This directory is one of the largest and most comprehensive, with over 3,000 AI tools and resources listed. It’s a great place to find AI tools for a variety of tasks, including machine learning, natural language processing, and computer vision.” Just today… 18 new tools. Yikes.

Zain Kahn’s Superhuman – The world’s biggest AI newsletter with 350k+ readers.

Marketing AI Show – THE best AI podcast for marketers.

iLib – AI websites listed by popularity.

Product Hunt – As they say: “Product Hunt surfaces the best new products, every day. It’s a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.”

Crunchbase – A comprehensive list of AI startups. Wowzer, this is a hot venture universe. Go find your new marketing agency client here.

GPTE – Just in case you need MORE!

Random Marketing And Advertising Resources

Peter · May 7, 2020 · 1 Comment

How do you know that Google is working for your company – as in SEO? Here are some random marketing and advertising resources that make me feel that Google loves me.

Ok, wait. I do know that Google loves me just by looking at my Google Analytics. The other way I know is that I get qualified leads. Plus, lots of incoming from companies looking to have me put links to their websites from my Agency Resources page. They would not find me if they did not do their own Google searches. So, to move fast to help them, more so you and a little bit me, here are some new resources for you.

A Marketing Point

A pre-point… I have a very well-read Advertising Agency Resources page as well as a few blog posts about resources. This drives traffic to me. Driving traffic is a good thing. The following companies do just that with their tools. I think, understatement coming, more agencies should develop some tools. How do your clients find you?

The Random Marketing And Advertising Resources

Business Name Generator: Chris from The Really Useful Information Company sent this business name generator. This tool works, is fun to play with and grows The Really Useful Information Company… and make some bucks from referrals to GoDaddy.

Business Plan Template: Bridget from Growthink.com sent this handy business plan guide. Why is this important? Important that the great majority of advertising agencies do not have an active business plan. I’m not talking business development plan. I’m talking having a go-to-market business plan.

Airtasker: Roy from Airtasker helps you find people who will do tasks for you. I’m thinking that this is very UK and Australia centric. But, hey, give it a go wherever you are.

Convertica: Kurt turned me on to Convertica that says “Convertica are the done-for-you conversion rate optimization specialists that allow you to maximize revenue from the same search engine rankings or paid advertising campaigns on your Affiliate, Lead Generation or eCommerce website.”

LinkedIn Marketing Guide: Miles from Wisconsin’s Imaginaisium ad agency produced this guide to LinkedIn marketing. Since advertising agencies come to me to help them with their marketing, why would I include someone else’s LinkedIn guide? 1) Because it looks good; 2) because you probably should read it.

Want Some Quality Leads? Call Me.

Just do it. it is painless.

Freelance Advertising Art Design Video Illustration Photography Photoshop Assistant Resources

Peter · February 24, 2020 · Leave a Comment

7 Advertising Agency Freelance Resources

Here is a list of advertising agency freelance resources. I’d bet that every advertising agency uses freelance talent to supplement their staff. These resources include art direction, copyrighting, design, video production, Illustration, and photography – oh, and management services. This is a list to get you to people that you might not already know.

Caveat… Like with any human-to-human working relationship, YMMV when it comes to using these freelance services. My advice is to try to use as much research and due diligence that you can before going for it. That said, I have had great success in using freelance talent to help me with my ad agency consulting practice. Hey, consider giving a freelancer a test job first.

I’ll add these to my master advertising resources list. But, for now, here you go.

Note: Please let me know if I am missing any valuable resources.

Behance: Adobe’s Behance is a marketplace for creative services. Behance provides a sweet list of creatives and if you need it, some decent inspiration.

Fiverr: Fiverr is the largest freelance marketplace for lean entrepreneurs to focus on growth. Create a successful business at affordable costs. VIP Customer Support. Improved Billing Options. Categories: Graphics & Design, Digital Marketing, Writing & Translation, Music & Audio.

Freelancer.com: I’ll just let them do the talking… “Instant Access To 30M+ Designers, Developers, Writers & More. Hire Online Today. Award-Winning Marketplace. 14M+ Jobs Completed. 95% Rehire Rate. 5-Star Satisfaction. Pay When 100% Happy. 24/7 Support. Pricing For Any Budget. Save Time & Money.”

PeoplePerHour: PeoplePerHour “connects clients to our community of expert freelancers who are available to hire by the hour or project.”

Task Rabbit: Task Rabbit is more about local help. I’ve used them in my office, home to get things done. Extra hands help! “Your trusted and local handyman. Furniture assembly, TV mounting, help moving, and much more. Our Taskers can tackle all your home projects.”

Upwork: Web dev, admin support, mobile dev, front end, and ios development, you name it….. and on. Nice vision statement: To connect businesses with great talent to work without limits.

Zirtual: Zirtual offers virtual assistant services for entrepreneurs, professionals, and small teams. The service matches busy people like you with dedicated assistants.

That’s It (Plus)

Hmmm, if you want to grow your advertising agency, its client list that is, give me a shout.

Remember, go to my master advertising agency resources list.

7 New Advertising Agency Resources

Peter · December 17, 2019 · Leave a Comment

My holiday gift this year is to send you off with 7 new advertising agency resources. Some of these tools should help you grow your agency by fine-tuning its marketing programs and making you look smart.

Yes, that is David Ogilvy. His Madmen resources included a typewriter, pencil and paper and brilliant ideas. It was a bit less complicated then. Oh, except for coming up with brilliant ideas. Y’all still need those.

If you dig these new resources, head over the master advertising agency resource list for a bazillion more.

Speed Is Good.

Google PageSpeed Insights. Do you know how fast your website download speed is and how its performance ranks against your competitive agencies? Here’s the drill. If your site takes too long to download, it will lose some traffic.

Google’s Mobile-Friendly Test. Here’s another very important test. If you are like me, over 20% of your website visitors are looking at you on a mobile device then you better make sure that they are digging how fast your website loads.

BROWSEO. We might be getting a bit geeky here. That said, BROWSEO helps you view any web page like search engines see it. The tool helps you to identify issues with your site and with your current and future clients’ websites.

What Are People Searching For?

AnswerThePublic. This is a free visual tool that shows you what questions and queries your consumers have by getting a free report of what they’re searching for at Google.

Google Trends. Chances are good that you are aware of Google Trends. This a powerful tool to help you know what is hot and what is not on Google’s search universe. A look at the top 2019 Google searches may or may not make you a fan of humanity.

Amazon Best Sellers. Here is a list just for you if you want to see what the world is buying.

Social Mention. Ever wonder what the world is saying about you or your company? Here you go. This is what they say (better than I could): Social Mention is a simple, useful tool for monitoring and tracking social media. It helps you see who’s making references to you or your company — or to any topic, for that matter. It aggregates user-generated content from across different social networks, letting you search and analyze it all in one place.

OK. One More Advertising Agency Resource.

That’s me if you want to grow your bottom line in 2020.