Resources

The Big Advertising Agency Resource List

Peter · April 27, 2023 · 47 Comments

Advertising Agency Resource List – Updated Often

My Advertising Agency Resource List is curated often to help advertising, digital, design, and PR agencies easily find the inspiration and industry resources that will help y’all build killer agencies and careers.

If I were you, I’d grab a glass of Larkmead Cabernet Sauvignon 2016 (LOL only $150 or a nice craft beer – a bit less expensive) and check out all of these links. I guarantee that at least one of these websites and/or tools will help you or your team grow your agency.

Dig growth and sharing? Therefore my friends, go ahead and share this page with your friends, family, and staff.

A kudo from David Ogilvy: “I wish I had this advertising resource list when I was in the ad biz. All I had was my brain.”

OK, one more. This here Peter Levitan blog has over 860 posts dedicated to helping your marketing communications company grow. I hope that my insights on the art and science of agency business development, growth, and management help you to make more bucks. Speaking of resources and advice, take me up on my Corleone offer.

AI Tools (April 2023)

Yikes. There are new AI tools designed for marketers every day. OK, OK. But, here are a few of my current favorites (I stress current):

ChatGPT. Obviously, you know about this. Here is a nice prompts mini-list for marketers:

Jasper and Copy.ai are AI content generators that utilize AI to generate high-quality content for various purposes. Jasper has been in the market for longer and is more feature-filled, while Copy.ai offers templates, a chatbot, and team features.

MarketMuse is a content optimization tool that utilizes NLP and machine learning algorithms to improve the quality and relevance of your content for better SEO and audience engagement.

Pictory and Synthesia are AI video generators that create high-quality videos without prior experience in video editing or design. Synthesia offers over 60 languages and various templates, a screen recorder, a media library, and more.

A Couple More Quickies:

Website Speed Is Good. A slow website drives down SEO. Check out your website.

Google PageSpeed Insights. Do you know how fast your website download speed is and how its performance ranks against your competitive agencies? Here’s the drill. If your site takes too long to download, it will lose some traffic.

Google’s Mobile-Friendly Test. Here’s another very important test. If you are like me, over 20% of your website visitors are looking at you on a mobile device then you better make sure that they are digging how fast your website loads.

BROWSEO.We might be getting a bit geeky here. That said, BROWSEO helps you view any web page like search engines see it. The tool helps you to identify issues with your site and with your current and future clients’ websites.

And, To help Your Thought Leadership Program: What Are People Searching For?

AnswerThePublic. This is a free visual tool that shows you what questions and queries your consumers have by getting a free report of what they’re searching for at Google.

Exploding Topics. Yes, just like it sounds.

Google Trends. Chances are good that you are aware of Google Trends. This a powerful tool to help you know what is hot and what is not on Google’s search universe. A look at the top 2019 Google searches may or may not make you a fan of humanity.

Social Mention. Ever wonder what the world is saying about you or your company? Here you go.

OK – The Advertising Agency Resource List…

Here are the topics covered:

Advertising Agency News Sites
Ad Agency Directories
Top Advertising Blogs
Favorite Social Media Tools
Video Marketing Tools & Information
Creative Inspiration & Idea Generation
Creative Space & Time
Online Advertising Education
Online Legal Resources
Life After Advertising & How To Make $$$
Top Twitter Tools
Top Advertising And Design Awards
Marketing & Advertising Podcast
Marketing Tool Generators

Advertising Agency News Resources

The Ratti Report. Your agency needs fresh business development leads, right? So check out this website for a daily list of business development opportunities. News you can use to buy that new Tesla Roadster.
Advertising Age. Ad Age delivers the latest news from the world of advertising and marketing agencies.
Ad Asia Online. AdAsia Online focuses on automation, advertising technology, and creative technology,
AdNews. Australia’s advertising, marketing, and media industries news resource.
Adweek. Adweek covers media news, including print, technology, plus.
branding in asia. Need to know what’s up in the Asian marketing and advertising world? Sure you do. Check out this comprehensive resource for creative work, news, interviews, and insights. Read it and you just might take the next non-stop to Singapore.
Business Insider. Business Insider’s daily take on the ad industry.
Campaign Asia. Campaign Asia reports on advertising and emerging media in the Asia Pacific region.
Campaign Magazine. Ad industry news from the UK’s advertising industry “bible”.
Communication Arts. Print publication offering competitions, forums, feature articles, job bank, graphic design resources and online shopping.
Creative. The magazine of promotion and marketing.
Digiday. Digiday creates content, services, and community that foster change in media and marketing.
Direct Marketing News. Provides news, feature articles, columns, and special reports on direct marketing.
The Drum. The alternative to Campaign. Delivers lots of news and views.
MediaPost. Comprehensive advertising and media industry coverage.
TechCrunch. Keep up (or try to keep up) with the fast-paced world of startups and VCs.

Ad Agency Directories

Random Marketing And Advertising Resources

Peter · May 7, 2020 · Leave a Comment

How do you know that Google is working for your company – as in SEO? Here are some random marketing and advertising resources that make me feel that Google loves me.

Ok, wait. I do know that Google loves me just by looking at my Google Analytics. The other way I know is that I get qualified leads. Plus, lots of incoming from companies looking to have me put links to their websites from my Agency Resources page. They would not find me if they did not do their own Google searches. So, to move fast to help them, more so you and a little bit me, here are some new resources for you.

A Marketing Point

A pre-point… I have a very well-read Advertising Agency Resources page as well as a few blog posts about resources. This drives traffic to me. Driving traffic is a good thing. The following companies do just that with their tools. I think, understatement coming, more agencies should develop some tools. How do your clients find you?

The Random Marketing And Advertising Resources

Business Name Generator: Chris from The Really Useful Information Company sent this business name generator. This tool works, is fun to play with and grows The Really Useful Information Company… and make some bucks from referrals to GoDaddy.

Business Plan Template: Bridget from Growthink.com sent this handy business plan guide. Why is this important? Important that the great majority of advertising agencies do not have an active business plan. I’m not talking business development plan. I’m talking having a go-to-market business plan.

Airtasker: Roy from Airtasker helps you find people who will do tasks for you. I’m thinking that this is very UK and Australia centric. But, hey, give it a go wherever you are.

Convertica: Kurt turned me on to Convertica that says “Convertica are the done-for-you conversion rate optimization specialists that allow you to maximize revenue from the same search engine rankings or paid advertising campaigns on your Affiliate, Lead Generation or eCommerce website.”

LinkedIn Marketing Guide: Miles from Wisconsin’s Imaginaisium ad agency produced this guide to LinkedIn marketing. Since advertising agencies come to me to help them with their marketing, why would I include someone else’s LinkedIn guide? 1) Because it looks good; 2) because you probably should read it.

Want Some Quality Leads? Call Me.

Just do it. it is painless.

Freelance Advertising Art Design Video Illustration Photography Photoshop Assistant Resources

Peter · February 24, 2020 · Leave a Comment

7 Advertising Agency Freelance Resources

Here is a list of advertising agency freelance resources. I’d bet that every advertising agency uses freelance talent to supplement their staff. These resources include art direction, copyrighting, design, video production, Illustration, and photography – oh, and management services. This is a list to get you to people that you might not already know.

Caveat… Like with any human-to-human working relationship, YMMV when it comes to using these freelance services. My advice is to try to use as much research and due diligence that you can before going for it. That said, I have had great success in using freelance talent to help me with my ad agency consulting practice. Hey, consider giving a freelancer a test job first.

I’ll add these to my master advertising resources list. But, for now, here you go.

Note: Please let me know if I am missing any valuable resources.

Behance: Adobe’s Behance is a marketplace for creative services. Behance provides a sweet list of creatives and if you need it, some decent inspiration.

Fiverr: Fiverr is the largest freelance marketplace for lean entrepreneurs to focus on growth. Create a successful business at affordable costs. VIP Customer Support. Improved Billing Options. Categories: Graphics & Design, Digital Marketing, Writing & Translation, Music & Audio.

Freelancer.com: I’ll just let them do the talking… “Instant Access To 30M+ Designers, Developers, Writers & More. Hire Online Today. Award-Winning Marketplace. 14M+ Jobs Completed. 95% Rehire Rate. 5-Star Satisfaction. Pay When 100% Happy. 24/7 Support. Pricing For Any Budget. Save Time & Money.”

PeoplePerHour: PeoplePerHour “connects clients to our community of expert freelancers who are available to hire by the hour or project.”

Task Rabbit: Task Rabbit is more about local help. I’ve used them in my office, home to get things done. Extra hands help! “Your trusted and local handyman. Furniture assembly, TV mounting, help moving, and much more. Our Taskers can tackle all your home projects.”

Upwork: Web dev, admin support, mobile dev, front end, and ios development, you name it….. and on. Nice vision statement: To connect businesses with great talent to work without limits.

Zirtual: Zirtual offers virtual assistant services for entrepreneurs, professionals, and small teams. The service matches busy people like you with dedicated assistants.

That’s It (Plus)

Hmmm, if you want to grow your advertising agency, its client list that is, give me a shout.

Remember, go to my master advertising agency resources list.

7 New Advertising Agency Resources

Peter · December 17, 2019 · Leave a Comment

My holiday gift this year is to send you off with 7 new advertising agency resources. Some of these tools should help you grow your agency by fine-tuning its marketing programs and making you look smart.

Yes, that is David Ogilvy. His Madmen resources included a typewriter, pencil and paper and brilliant ideas. It was a bit less complicated then. Oh, except for coming up with brilliant ideas. Y’all still need those.

If you dig these new resources, head over the master advertising agency resource list for a bazillion more.

Speed Is Good.

Google PageSpeed Insights. Do you know how fast your website download speed is and how its performance ranks against your competitive agencies? Here’s the drill. If your site takes too long to download, it will lose some traffic.

Google’s Mobile-Friendly Test. Here’s another very important test. If you are like me, over 20% of your website visitors are looking at you on a mobile device then you better make sure that they are digging how fast your website loads.

BROWSEO. We might be getting a bit geeky here. That said, BROWSEO helps you view any web page like search engines see it. The tool helps you to identify issues with your site and with your current and future clients’ websites.

What Are People Searching For?

AnswerThePublic. This is a free visual tool that shows you what questions and queries your consumers have by getting a free report of what they’re searching for at Google.

Google Trends. Chances are good that you are aware of Google Trends. This a powerful tool to help you know what is hot and what is not on Google’s search universe. A look at the top 2019 Google searches may or may not make you a fan of humanity.

Amazon Best Sellers. Here is a list just for you if you want to see what the world is buying.

Social Mention. Ever wonder what the world is saying about you or your company? Here you go. This is what they say (better than I could): Social Mention is a simple, useful tool for monitoring and tracking social media. It helps you see who’s making references to you or your company — or to any topic, for that matter. It aggregates user-generated content from across different social networks, letting you search and analyze it all in one place.

OK. One More Advertising Agency Resource.

That’s me if you want to grow your bottom line in 2020.