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Personal Branding

How To Move To Mexico

Peter · November 9, 2024 · 61 Comments

How To Move To Mexico – Perfecto

How to move to MexicoHere is a 2024 Update of the original “How To Move To Mexico – Perfecto” post, written when I achieved my 2016 goal of moving from Portland, Oregon, to San Miguel de Allende, Mexico. This was written after I sold my advertising agency – a rather good decision. FYI = For you ad agency people – here is how to sell your advertising agency.

I live in San Miguel de Allende, a town Condé Nast Traveller named – get this – “Best Small City in the World” five times – not bad (OK, a bit of an overstatement, but I’ll take it). SMA is in the middle of the country (high desert) and is known for its culture, old-world colonial architecture, music, art, gourmet & street food, roof bars, and wonderful people. Plus, it has two international airports, each about 90 minutes away. The world-class Mexico City and its two airports are about four hours away by luxury bus or private van.

WOW: Hello Google

To date, the original blog post has been read over 13,000 times. In the seven days from November 2 through 8, 2024 alone, it had 2,800 visits because it is on page one of Google’s search page for people interested in moving. Based on this activity, there is no question that a few (a few 🙂 )Americans are thinking about moving to Mexico—and beyond. People do wonder how to make a move to live in Mexico. It’s not that hard. Some info follows.

Interesting side note. My advertising agency business consultancy is based here. In the past couple of years, three of my clients have decided to move to Mexico full-time or buy a second part-time home. Let me know if you are interested. I’ll turn you into the right people who can make that happen.

How To Move To Mexico

Why move to Mexico? Nine reasons.

  1. Mexico is a beautiful and diverse country – from mountains to beaches to serious city living and pyramids.
  2. The cost of living is 50% of, say, Chicago.
  3. You can get a permanent resident visa in Mexico. This isn’t possible in most other countries. Try being a full-time American expat in Australia.
  4. We are in the right time zone (vs. Bali or Portugal.)
  5. Easy flights to the USA and beyond.
  6. The weather (especially in San Miguel) is a wow. The best I have ever lived in
  7. Remote work — works here. Solid Internet solutions.
  8. The people are very warm, and the culture is rich.
  9. LOL – Mexicans are willing to elect a woman President.

Oh. Is it safe? Pleeeease. Read this from Newsweek:

According to data from the U.S. State Department, between January 2022 and June 2022, there were 115 deaths of U.S. citizens, of which 25 were homicides. The largest number of deaths in the time period was as a result of vehicle accidents, with unspecified accidents also accounting for 25.

25! Note that there were over 25,000,000 American visitors to Mexico in 2022. Do the math on your odds of being targeted.

Yeah, you’ll read about crime in specific Mexican states, and yes, it is a major issue. That said, it is essential to note that the cartel people kill each other. They are fueled by America’s drug love and need to sell weapons. The really bad guys do not want to kill foreigners. Bad for business.

Podcast anyone???

For you audio types, I had Google’s brand new NotebookLM AI tool make a podcast from this page. I put it at the bottom of this post.

The Move To Mexico – It Was a Rather Good Idea

My wife and I are now seven-plus years in and live here full-time. Six years ago, we built a house across from the neighborhood church in the Guadalupe neighborhood, which is well-known for its murals. Well, that was our old house—we sold it for a nice profit. We now live in a very modern house up the hill with a fantastic view. It is a ten-minute walk to Centro.

I am maintaining my global advertising agency consultancy (it helps that I can work digitally from any location); I recently finished a multi-year global photography project, which I started when I arrived in Mexico. After shooting in San Miguel de Allende, I photographed communities in L.A. and Selma and worked across India. I’ll be heading to Vietnam in 2025.

I published my second business book last year… “How To Build A Kick-Ass Advertising Agency.”

Back to Mexico…

I am convinced that my wife and I made the right move. San Miguel de Allende is endearing, culturally rich, and visually stimulating. The people are lovely and even welcome gringos like me. As I’ve mentioned, Travel & Leisure and Conde Nast Traveller have named our town the best city in the world. Yes, it deserves its “best,” but one does have to kinda wonder who paid off the magazines for us to get signaled out.

By the way, check out my two-year San Miguel de Allende portrait photography series, La Gente. Please pass it on, especially to Americans.

Demographics: In the past few years, due to the growth of remote work, we’ve seen the gringo population get younger. The work-from-home shift has made moving and living in Mexico more accessible for 30 – 40-year-olds, and we are seeing more young families come down. We have decent bilingual schools.

NOTE: We did not move for political reasons. That said, living somewhere where most people smile daily and are not addicted to FOX, MNNBC, Google News, or Twitter is a ‘good thing’. LOL, sure, we have news and social media addicts here. But, at least we do not have to see red political hats when we go to the tienda to buy a mango.

Ah, a Map. The arrow points to San Miguel de Allende.

Move to mexico

——————————————————————————————————-

My Original 2016 Blog Post About the Why and How To Move To Mexico

Why Mexico? And – How To Move To Mexico

This post explains why I moved to Mexico, where, and how, and provides some details should you want to follow me.

The move has been a two-year process for my wife and me to decide to make the move and then choose where to live. We selected San Miguel de Allende (for its culture and high-altitude weather) over Puerto Vallarta (too beachy); Baja (too close to California); the Yucatan (way too humid); Oaxaca (a close second); Mexico City (too big); or Lake Chapala (boring – though near Guadalajara).

I like moving to new places and do so about every 7 years. The upside is living an adventure and having to creatively deal with unknowns. The downside is leaving friends behind. But, some visit and Zoom plus Facetime keeps everyone face-to-face.

In addition to pure wanderlust, there are other factors that seem to make me move around. Here is a new one. I recently read the Wall Street Journal article, Nature or Nurture? What Makes You an Expat? Is a lust for travel, adventure and new surroundings built into your DNA? The article covers the idea that moving and living in a foreign country might be, partially, a function of your DNA. My kids are in their twenties, and they now live in Buenos Aires and Budapest. Is the Levitan DNA responsible? Who knows. But, this is an interesting concept to digest.

OK, so why am I moving to Mexico?

I grew up in New York City, went to college in Boston and San Francisco, and then moved back to New York, to Minneapolis, to New Jersey when we had kids, to London, and back. And 16 years ago, my family split from the post-9/11 New York metro to go to Bend and then Portland, Oregon. Was it our moving-on genes? Wanderlust? Career building? I think all of the above.

Why Mexico?

san-miguel-de-allende-mexico_87359_990x742We love Mexico and Mexicans. And, I can run my consultancy from anywhere, so why not head south?

We are not alone. Mexico has the highest number of American expats. The actual numbers are a bit flaky but the U.S. government estimates the number at over 1.5 million. These include people working in Mexico, folks just hanging out, Mexican Americans, and many American retirees.

But, hey, this blog post is about me.

My reasons to move to Mexico…

  • Numero uno: Adventure (life is short.) See David Bowie for inspiration. ‘”Ch-ch-ch-ch-Changes (Turn and face the strange) Turn and face the strange. Ch-ch-Changes”
  • Our new home is San Miguel de Allende a town in the middle of the country. That’s one of its most famous scenes in the picture. SMA is one of the coolest towns in the world (yes, the world.)
  • If you don’t mind skipping heat and humidity, San Miguel de Allende’s weather is perfect (high desert at over 6,000 feet.) See the map at the bottom for its location.
  • The people in San Miguel are always smiling. OK, an overstatement but kinda true.
  • It’s safe. Please stop the silly ‘gringo’ question… “Is it safe?” Get this: most of Mexico is safer than New Orleans and Detroit. And, you know that if Americans stopped doing tons of coke, meth, and fentanyl, we’d help to solve the cartel problem. The key is that you don’t go hang out where the bad guys do business because that is where the crime is.
  • Mexican culture combines indigenous and Spanish influences. There are endless street, art and music festivals, and a very vibrant art scene.
  • The cost of living is about 60% or less than living in the USA. In our first ‘test’ year, we are renting a fully furnished 4-bedroom house with 3 days of housekeeper service and a gardener for $1,500 per month (this is considered on the higher end). At over 18 pesos per dollar, the dollar is as high as it has been in years.
  • San Miguel has the second-best restaurant scene in the country after Mexico City (OK, Oaxaca, too). It has become a major weekend destination for Mexico City residents.
  • Surrounding towns deliver sweet day trips to visit hot springs, local ice cream meccas, and university towns. And… truly exciting things like Queretaro’s Costco, the largest shopping mall in Latin America and Shake Shack.
  • I can easily fly nonstop to L.A., Dallas, and Houston out of two local airports and internationally from Mexico City.
  • Getting a long-term visa is easy. Try living long-term in the U.K. or France or Thailand. Not going to happen.
  • I avoid CNN and FOX and MSNBC.
  • Oh, and I can work from anywhere I have a laptop and WIFI. Plus, my town is conveniently in the central time zone.

Have you considered living in Mexico?

googleA recent research study I did testing Google Consumer Research focused on where Americans want to retire. My findings show that 13% (13%!) of Americans between 45 and 65 “have considered retiring in Mexico”. By the way, you do use easy-to-use-super fast Google Research in your business development program, right?

Who will thrive in Mexico? [Read more…] about How To Move To Mexico

Your Personal Brand and Advertising Agency Sales

Peter · October 29, 2024 ·

You Should Be a Major Asset of Your Advertising Agency Sales Program.

advertising agency salesCheck out the podcast below.

Today, our personal brand is out there for all to see. We are on LinkedIn, on our website’s About page, in cute Instagram posts, in our new books, and interviewed on industry podcasts.

Whether an agency leader wants to become as famous as David Droga or Gary V or not, they most often have no choice. The market might just brand them whether they like it or not. The key is to control it.

Start with your objective. Since selling my ad agency Citrus, my clear objective has been to be perceived as a leader in advertising agency consultation—primary in the area of business development. I mean sales.

To get there, I’ve written two advertising agency management books, over 850 insight-oriented blog posts, and been on over 75 podcasts—all to help guide your advertising agency sales. As in grow – faster.

Thanks to Google NotebookLM for this podcast.

Oh. My brand… Aqui.

6 Unignorable Advertising Quotes

Peter · December 4, 2023 · Leave a Comment

Why Do People Like Advertising Quotes? Who knows. Here Are 7 (not 6) Just For Y’all.

advertising quotesActually, I do know cause I use these unignorable advertising quotes all the time with my agency clients to make some points. My points are directed at their business development programs and even their personal brands. Feel free to steal them from me. I stole them.

“If everything seems under control, you’re just not going fast enough.”

Mario Andretti

My take: It is OK to drive past your comfort zone. In fact, you won’t win without doing it. Oh, who is Mario? Indy, F1, and NASCAR champ.

“If you don’t like what’s being said, change the conversation.”

Don Draper

My take: I occasionally have to remind myself not to go around and around and around. Yes, change the conversation. Or, add some new thinking.

“If you dislike change, you’re going to dislike irrelevance even more.”

General Eric Shinseki

My take: Advertising, PR, digital and mobile marketing is changing so fast that it makes me think of another go-fast quote.

“Lead, follow or get out of the way.”

Ted Turner

You do not need me to explain. Ted has been the man since the late 70’s when he won the America’s Cup. You know, fast boats. Launched CNN and married Jane Fonda. Not bad, huh?

“The world’s best selling book.”

This is from the front and back of Paul Arden’s rather best-selling book… “Whatever You Think Think The Opposite.” Of course, he is bullshitting. Or not. Paul was one of the great British Creative Directors which means, a great bullshitter. A winning bullshitter unless he is talking about whacking baby seals. As in the worst advertising agency presentation ever. 

“Steal Like An Artist.”

Another book. This time from Austin Kleon who’s book cover says… “10 things nobody told you about being creative.”

OK, One More.

“The Levitan Pitch. Buy This Book. Win More Pitches.”

My book’s title. Yes, I am a bit cheeky…. well, I stole the idea of being way bold and in your face from Paul. If you want to buy this BEST SELLING book, just go to the top of this page and see for yourself.

You Got A Quote?

Go forth and find your own advertising quotes to prove your points and to grow your agency. Sometimes you just need to steal someone else’s words to get YOUR point across.

How To Public Relations Advice

Peter · June 30, 2023 · Leave a Comment

 

public relations adviceYa Want Some Sweet Public Relations Advice?

I write about company and personal branding in my Kick-Ass book (link below). Public relations plays a major role in getting your brand out there.

Here is a bit of my book’s perspective that transmits the thinking from the very smart PR firm – NATA. Check out their extensive thought leadership on their blog and in their podcast. Here is a good one: “147 – Public Relations – Nobody’s Waiting for Your Press Release.” So true!!!!

OK, let’s go.

Few “inbound” marketing platforms deliver the positive awareness of having your #advertisingagency mentioned in a Campaign Magazine or ADWEEK article, or in the case of your industry expertise – the category’s trade pubs.

So how does an agency or agency leader (or frankly any company) get into the right publication with the right brand-building copy?

Public Relations — PR Advice

The PR firm NATA offers this simple path to quickly get the attention of the busy (as in inundated) press by keeping the messaging straight and to the point. A few words can deliver a big message via being on-point and clutter-free. NATA’s advice:

  • If you run a company or have a job, you almost certainly have to write emails every day. Telling your story should be just as easy as your regular discussions with clients or suppliers.
  • We’ve developed a point-by-point technique at NATA PR that helps us get straight to the point when we’re talking to journalists or influencers. The purpose of this technique is to make information easy to read and maximize the chances of a journalist talking about you.

Practice this technique using these simple questions. Answer them and then remove the questions before sending your email:

What:

• Brand Z is launching a new vitamin C serum.

Why:

  • The vitamin C doesn’t become oxidized and retains all its properties that help reduce skin pigmentation.
  • It’s a completely new patent from company Z and they are the only ones in the world that have it.

When:

• It’ll be launched on X.

Where:

• On Z’s website and in reputable pharmacies.

Contact:

• Please don’t hesitate to get in touch if you have any questions.

Getting Sweet PR Sounds Simple… Right?

An issue is that PR wanna-get types don’t follow simple rules like these from NATA. Remember that your audience are busy pr professionals. Get to that great point fast.

Want more PR and marketing agency business-building advice? Buy this new marketing book.

 

SmarterChild Beat ChatGPT by 22 Years

Peter · January 25, 2023 · Leave a Comment

ChatGPTAs BuzzFeed Said About SmarterChild… (way before ChatGPT)

From BuzzFeed 2013: “50 Things That Look Just Like Your Childhood” – “A chat with an online robot”

Did you play with SmarterChild? I was one of the founders and CEO. Was nice to be part of the Internet’s childhood.Who knew then that ChatGPT was coming?

Here is a start-up video … 2000… (Microsoft eventually bought us – ActiveBuddy. And, now they own a chunk of ChatGPT) Yes, that’s me.

  • Go to page 1
  • Go to page 2
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  • Interim pages omitted …
  • Go to page 16
  • Go to Next Page »

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