How To Public Relations Advice

I write about company and personal branding in my Kick-Ass book (link below). Public relations plays a major role in getting your brand out there.

Here is a bit of my book’s perspective that transmits the thinking from the very smart PR firm – NATA. Check out their extensive thought leadership on their blog and in their podcast. Here is a good one: “147 – Public Relations – Nobody’s Waiting for Your Press Release.” So true!!!!

OK, let’s go.

Few “inbound” marketing platforms deliver the positive awareness of having your #advertisingagency mentioned in a Campaign Magazine or ADWEEK article, or in the case of your industry expertise – the category’s trade pubs.

So how does an agency or agency leader (or frankly any company) get into the right publication with the right brand-building copy?

Public Relations — PR Advice

The PR firm NATA offers this simple path to quickly get the attention of the busy (as in inundated) press by keeping the messaging straight and to the point. A few words can deliver a big message via being on-point and clutter-free. NATA’s advice:

• If you run a company or have a job, you almost certainly have to write emails every day. Telling your story should be just as easy as your regular discussions with clients or suppliers.
• We’ve developed a point-by-point technique at NATA PR that helps us get straight to the point when we’re talking to journalists or influencers. The purpose of this technique is to make information easy to read and maximize the chances of a journalist talking about you.

Practice this technique using these simple questions. Answer them and then remove the questions before sending your email:

What:

• Brand Z is launching a new vitamin C serum.

Why:

• The vitamin C doesn’t become oxidized and retains all its properties that help reduce skin pigmentation.
• It’s a completely new patent from company Z and they are the only ones in the world that have it.

When:

• It’ll be launched on X.

Where:

• On Z’s website and in reputable pharmacies.

Contact:

• Please don’t hesitate to get in touch if you have any questions.

Getting Sweet PR Sounds Simple… Right?

An issue is that PR wanna-get types don’t follow simple rules like these from NATA. Remember that your audience are busy pr professionals. Get to that great point fast.

Want more PR and marketing agency business-building advice? Buy this new marketing book.