A List Of The Top Advertising Awards & Why Winning Should Be Part Of Your Business Development Program Note: This award list gets updated. Let me know if I am missing anything. Note, Note: While your ad agency tries hard to drive traffic to its website, the secret (OK, it isn’t a secret) is to […]
Tag Archives: personal branding
Does Your Advertising Agency Do Content Marketing Right?
Is Your Advertising Agency A Savvy Content Marketer? I’ve read acres of advertising agency content (blogs, white papers, videos, on LinkedIn, etc.). Some rock and some suck. Many agencies, once they have stellar content, do not put in the effort to spread the wealth. As in, they do not amplify their brilliant thinking across a range of […]
What’s After Advertising?
After Advertising I am often asked by advertising agency people… what do people do after they leave advertising (or at least, a stay-put advertising job)? Well, to be more specific, what have I done after advertising as in, since I sold my Portland agency six years ago? I live in San Miguel de Allende, Mexico […]
On Being Smart
Smart Is A Good Thing (For 2018) Hey, I like being smart. Yeah, I just said that. I bet you like being smart too. In fact, as you know, being smart is an essential element in driving brilliant marketing. This includes being curious. So, without further ado, here are a couple of smart places to help you get […]
Does Your Advertising Agency Use Interpersonal Chemistry To Win New Business?
Interpersonal Chemistry Is A Critical Factor In Winning New Advertising Accounts So, you want to win that new account for your advertising agency. A critical factor to get to GO is to build interpersonal chemistry between you and your prospective client. Here are some insights from my book on pitching and an interview with a leader […]