B2B Ghosting Sucks. Do you know what ghosting is? Here is a definition… From a Google search. I believe that the definition works for both interpersonal relationships, the current common usage, and B2B interactions. The practice of ending a personal relationship with someone by suddenly and without explanation withdrawing from all communication. Why mention ghosting […]
Tag Archives: personal branding
Top Advertising And Design Awards
A List Of The Top Advertising Awards & Why Winning Should Be Part Of Your Business Development Program Note: This advertising awards list gets updated. Most recently on 24 August 2019. I added the Ad Stars Awards. Let me know if I am missing an award. Note, Note: While your ad agency tries hard to […]
Does Your Advertising Agency Do Content Marketing Right?
Is Your Advertising Agency A Savvy Content Marketer? I’ve read acres of advertising agency content (blogs, white papers, videos, on LinkedIn, etc.). Some rock and some suck. Many agencies, once they have stellar content, do not put in the effort to spread the wealth. As in, they do not amplify their brilliant thinking across a range of […]
What’s After Advertising?
After Advertising I am often asked by advertising agency people… what do people do after they leave advertising (or at least, a stay-put advertising job)? Well, to be more specific, what have I done after advertising as in, since I sold my Portland agency six years ago? I live in San Miguel de Allende, Mexico […]
On Being Smart
Smart Is A Good Thing (For 2018) Hey, I like being smart. Yeah, I just said that. I bet you like being smart too. In fact, as you know, being smart is an essential element in driving brilliant marketing. This includes being curious. So, without further ado, here are a couple of smart places to help you get […]