(Side note… Keep reading to find out why Gandhi is in the pic above…)
Here are a couple of paragraphs on how to build a great/powerful advertising agency website from my book. It is amazing how few agencies use video marketing to tell their own brand story.
It is a long detailed chapter, this is just a tidbit. I’ll get personal below.
Too few agencies include brand-building video on their website. If they do, there’s a high degree of chance that it will be a sizzle reel.
I prefer a video that helps deliver the agency’s USP. The digital agency HawkSEM opens with an animated video that clearly states the agency’s mantra and client benefits—in 10 seconds:
“We could start by talking and bragging about award this and featuring that, but who cares? We believe in results. At the end of the day delivering measurable marketing results, predictable revenue, and high ROI is what matters.”
Another approach is to put a real human in the video. Why not have an agency leader deliver the message, and while they’re at it, also deliver some agency soul? You can make a compelling video introduction. You are creative.
Videos engage, are more memorable, are better at brand recall than text and… increase buying intent.
Still with me? MarketingProfs reports that “the average user spends
88% more time on a website with video than a website without one.” How can one ignore this 88% finding?
Ok. I admit it. I haven’t used enough video enough.
I spent some time today looking at how to use Apple’s video apps. If I can do it, you can. And, yes, there are ways to make your videos better… from editing to including subtitles. Let me know and I can turn you onto some new AI tools and a smart video production company that is waaaaay affordable.
The video that Mahatma Gandhi made for me!
Check out even more thinking on advertising agency video marketing: HERE