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Which Social Media Strategy Is Best For Advertising Agency New Business?

Peter · May 13, 2024 · 6 Comments

advertising agency social media Your Advertising Agency and Social Media.  Oh, And Your Business Development Program.

I am updating this older relatively well-read blog post about the how-to make it happen for an advertising agency social media program. Updating is a good blog strategy to help Google love you.

Does Advertising Agency Social Media Work Anymore (As In Drive Incoming Leads)?

Start here: “Which Social Media Strategy Is Best For Advertising Agency New Business?” I am not going to bullshit you. There is no perfect social media platform for advertising agency new business. Why? Cause ya know… the devil is in the details, and your details might just be different than the agency down the road.

2024.

I originally wrote this very viewed advertising agency social media blog post back in 2014. Yikes. Time for an update, right? Like I said… Updating old blog posts that once had decent activity is critical to bumping them back up on Google searches. There is an art to this.

When I wrote this back in the good old days, blog posts by ad agencies had not yet exploded, Twitter posts had not yet exploded, Instagram was not yet a smash, TikTok had not been invented, and on. Here are some of those “we are now bombarded” stats.

  • Depending on who you listen to, you’ve got like 4,000 competitive agencies and freelancers.
  • How many blog posts are there today? Here is just one directional figure: there are “like” over 2 million blog posts daily – out of 1.7 billion websites. You think your ad agency can stand out?
  • From Claude: Assuming 85% of the 229 million daily active users on X, that’s around 195 million real users tweeting daily.
  • It’s estimated that around 200 million businesses across the world use Instagram each month. Around 90% of Instagram’s users follow at least one business account on the platform.
  • There seem to a billion LinkedIn posts a day.
  • I have over 6,000 “advertising people” connections, yet when I post on LinkedIn, I get maybe 80 individual post views. Pay per play, baby. It’s not so organic these days.

Do you get the idea here? You are kinda fucked if you think that your blogs, tweets, etc are gonna get noticed. You are competing with other, probably really good at SEO agencies.

The best I can do is share my personal experiences. First, here are my social media objectives.

[Read more…] about Which Social Media Strategy Is Best For Advertising Agency New Business?

The 88% Interest Message: Use Video Marketing

Peter · June 2, 2023 · Leave a Comment

Video marketingVideo Marketing Drives More Interest & Leads. Like 88% More Interest. 

(Side note… Keep reading to find out why Gandhi is in the pic above…)

Here are a couple of paragraphs on how to build a great/powerful advertising agency website from my book. It is amazing how few agencies use video marketing to tell their own brand story.

It is a long detailed chapter, this is just a tidbit. I’ll get personal below.

Video, Please

Too few agencies include brand-building video on their website. If they do, there’s a high degree of chance that it will be a sizzle reel.

I prefer a video that helps deliver the agency’s USP. The digital agency HawkSEM opens with an animated video that clearly states the agency’s mantra and client benefits—in 10 seconds:

“We could start by talking and bragging about award this and featuring that, but who cares? We believe in results. At the end of the day delivering measurable marketing results, predictable revenue, and high ROI is what matters.”

Another approach is to put a real human in the video. Why not have an agency leader deliver the message, and while they’re at it, also deliver some agency soul? You can make a compelling video introduction. You are creative.

Videos engage, are more memorable, are better at brand recall than text and… increase buying intent.

Still with me? MarketingProfs reports that “the average user spends

88% more time on a website with video than a website without one.” How can one ignore this 88% finding? 

Ok. I admit it. I haven’t used enough video enough.

I spent some time today looking at how to use Apple’s video apps. If I can do it, you can. And, yes, there are ways to make your videos better… from editing to including subtitles. Let me know and I can turn you onto some new AI tools and a smart video production company that is waaaaay affordable.

The video that Mahatma Gandhi made for me!

Check out even more thinking on advertising agency video marketing: HERE

Plus why haven’t you bought my Guide to Building A Kick-Ass Advertising Agency book?????? It is a paperback & eBook.

Parents Watch! – Always #likeAGirl by Leo Burnett

Peter · July 7, 2021 · Leave a Comment

Did I Say Watch #likeAGirl ?

#likeagirlI originally wrote this blog post about ‘girls’ and the #likeAGirl advertising campaign in 2014. One of my earlier blog posts.

I now have a one-year-old granddaughter and this smart, insightful commercial is even more important to me. And, you if you have a girl OR boy kid; are an uncle or aunt, a grandparent, a neighbor…

This powerful, important “advertising” is wonderful to watch. But, even better, it does wonderful things. In this case, P&G’s Always slam dunks with a video about being a girl. Take a look at the response at #likeagirl

From Brand Republic’s Viral Chart:

“The Always ad, “like a girl” by Leo Burnett, aims to empower young girls and rewrite the rules of negative connotations associated with being a girl. It has been shared 536,519 times in the last seven days.”

That was in 2014. Please add to today’s viewership and share the video out in the world.

From Always:

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence. Always wanted to show that doing things #LikeAGirl is amazing!

 

 

 

 

 

 

 

Instant Social Media Content For Your Brand And Advertising Agency

Peter · June 16, 2020 · Leave a Comment

I’ve updated this blog post about, well, I’ll repeat the title for you, and especially Google. Instant Social Media Content For Your Brand And Advertising Agency.

OK, I admit it, there is no totally instant social media content. But, there is fast. In fact, fast and good. In fact, there really is fast + good + cheap. Which, as you might suspect, will make a brand and any advertising agency very happy.

I have used a few different methods to accelerate the generation of my more than 700 blog posts. Try a few of these on for size.

TikTok

I am going to write about TikTok in detail in the very near future. TikTok which, given its size and growth, is the most underutilized advertising agency business development social media platform. Hmmm. Why?

Here is what I think. Some possible agency excuses not to use TikTok…

  • TikTok is too young.
  • Too international.
  • Too new. As in, why should I bother? Um, remember when you didn’t use Instagram?
  • None of my clients have asked about it.
  • Worse… I do not have a TikTok account.

Interviews

Interviewing an expert, or even a consumer in your client’s or client industry or target market can take as few as 5 minutes up to say 45. A 45-minute interview will deliver approximately 8,000 words that you could cut up into 4 2,000 word blog entries or whatever you like to do with social media content, ur, I mean highly valuable insights. My book on presenting and pitching has multi interviews that I also amplified into blog posts. You bought the book so you’ve read those interviews and will now win more pitches – right?

I was recently interviewed for the Working Without Pants podcast. After Selling Your Agency, was published, I sent it to Rev.com and now have an 8,000-word transcript I will soon edit down into bite-sized blog posts. One will be a foundational blog post on how and why to sell your agency.

Do Videos

Easy… just turn on your webcam (or iPhone) and talk. I mean, you are an advertising agency, right? You can do this and start to own some SEO juice on YouTube. Less easy, but easy enough ideas: Go on the street and do some interviews (social distance yourself, please) or do a webcam interview with a genius (remember you can turn that into copy via an audio transcription company like REV.com.)

Rip Off A Podcast

Here’s a post I created by responding to the Adage interview with Lindsay Slaby. I took the interview, sent it to rev.com for transcription, and commented on what Lindsay was saying. Easy, smart, and brilliant. All around. Here is the blog post that was created by borrowing some content from Ad Age, Ad Age Small Agency Conference Podcast.

Do Your Own Podcast

I have a new Advertising Stories podcast. I interview people. They talk to me. I, well do not steal, but I do get lots of smarts out of their mouths. Plus, the entire process is essentially free.

Do A Google Survey

[Read more…] about Instant Social Media Content For Your Brand And Advertising Agency

Resources: Now What? Life After Advertising

Peter · May 22, 2020 · 1 Comment

Is There Life After Advertising? Some Resources.

Yes, there is life after advertising. Since you will most likely age out of this business by 45 (no, I do not have any stats to support this), it might be a good idea to start to think about what else to do.

Me? I became, surprise, a business development consultant for aspiring advertising agencies after I sold my own advertising agency. I spend about a third of my time doing this and it is working very well. Agencies need what I have to offer because my personal experience is steeped in agency management and sales. All in all, a very good fit.

But, But, Now, Add In Coronavirus Complications

…It is 2020 and I am seeing that this blog post, initially posted in March 2016, is getting traffic because people are searching on terms related to “life after advertising”. Obviously, there is a segment of the advertising agency community that is trying to figure what else to do if the ad world does not return to what was “normal”. It will not.

So, here are some resources, just a bunch, that might help you figure out your life after advertising.

Now, what about your life?

[Read more…] about Resources: Now What? Life After Advertising

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