Social Media

The 88% Interest Message: Use Video Marketing

Peter · June 2, 2023 · Leave a Comment

Video Marketing Drives More Interest & Leads. Like 88% More Interest.

(Side note… Keep reading to find out why Gandhi is in the pic above…)

Here are a couple of paragraphs on how to build a great/powerful advertising agency website from my book. It is amazing how few agencies use video marketing to tell their own brand story.

It is a long detailed chapter, this is just a tidbit. I’ll get personal below.

Video, Please

Too few agencies include brand-building video on their website. If they do, there’s a high degree of chance that it will be a sizzle reel.

I prefer a video that helps deliver the agency’s USP. The digital agency HawkSEM opens with an animated video that clearly states the agency’s mantra and client benefits—in 10 seconds:

“We could start by talking and bragging about award this and featuring that, but who cares? We believe in results. At the end of the day delivering measurable marketing results, predictable revenue, and high ROI is what matters.”

Another approach is to put a real human in the video. Why not have an agency leader deliver the message, and while they’re at it, also deliver some agency soul? You can make a compelling video introduction. You are creative.

Videos engage, are more memorable, are better at brand recall than text and… increase buying intent.

Still with me? MarketingProfs reports that “the average user spends

88% more time on a website with video than a website without one.” How can one ignore this 88% finding?

Ok. I admit it. I haven’t used enough video enough.

I spent some time today looking at how to use Apple’s video apps. If I can do it, you can. And, yes, there are ways to make your videos better… from editing to including subtitles. Let me know and I can turn you onto some new AI tools and a smart video production company that is waaaaay affordable.

The video that Mahatma Gandhi made for me!

Check out even more thinking on advertising agency video marketing: HERE

Plus why haven’t you bought my Guide to Building A Kick-Ass Advertising Agency book?????? It is a paperback & eBook.

Which Social Media Strategy Is Best For Advertising Agency New Business?

Peter · November 10, 2020 · 13 Comments

You Have A Social Media Strategy For Your Advertising Agency. Right?

Let’s start with what B2B social media strategy works – in general, that is. I was looking for a universal social media image for this blog on a search for advertising agency social media. I found this blog post’s lead image by searching Google. They took me to Anchor Media’s long-ago “Starting Out On Social” blog post. A decent post. Anchor’s blog post and tagged image delivered awareness of them. So… social + SEO = works – some of the time. But, you already know that.

NOTE: I am about to build on the blog post I originally wrote in 2014. Much of what I wrote then still works. The key difference is that we are now all much more bombarded with incoming info and thought leadership material. Barraged, baby. So, before I go back to 2014…

It Is 2020 – Does Social Media Even Work Anymore (As In Drive Incoming) For Advertising Agency Business Development?

Back to my main question: “Which Social Media Strategy Is Best For Advertising Agency New Business?” I am not going to bullshit you. There is no perfect social media platform for advertising agency new business. Why? Cause ya know… the devil is in the details (and, your very own objectives and desire to keep at it.)

2020.

As mentioned above, I originally wrote this very viewed blog post back in 2014. So, I am not going to change much. But, I will update it.

When I wrote this back in the good old days, blog posts by ad agencies had not yet exploded; Twitter posts had not exploded; Instagram was not yet a smash… and on. Here are some of those “we are now bombarded” stats.

How many blog posts are there today? Here is just one-directional figure: there are “like” over 2 million blog posts daily – out of 1.7 billion websites. You think your ad agency can stand out?
There are over 500 million tweets per day.
There are over 5 million businesses on Instagram every day.
There seem to a billion LinkedIn posts a day. I have close to 4,000 “advertising people” connections. Yet when i post on LinkedIn I get maybe 80 individual post views. Pay per play baby. Not so organic these days.
I made this number up. But, hey, it makes a point regardless — There are 4,200 new advertising and digital agency blog posts every day.

Do you get the idea here? You are kinda fucked if you think that your blogs, tweets, etc are gonna get noticed. You are competing with other, probably good at SEO agencies.

The best I can do is to tell you what my personal experience has been. First, here are my social media objectives.

Instant Social Media Content For Your Brand And Advertising Agency

Peter · June 16, 2020 · Leave a Comment

I’ve updated this blog post about, well, I’ll repeat the title for you, and especially Google. Instant Social Media Content For Your Brand And Advertising Agency.

OK, I admit it, there is no totally instant social media content. But, there is fast. In fact, fast and good. In fact, there really is fast + good + cheap. Which, as you might suspect, will make a brand and any advertising agency very happy.

I have used a few different methods to accelerate the generation of my more than 700 blog posts. Try a few of these on for size.

TikTok

I am going to write about TikTok in detail in the very near future. TikTok which, given its size and growth, is the most underutilized advertising agency business development social media platform. Hmmm. Why?

Here is what I think. Some possible agency excuses not to use TikTok…

TikTok is too young.
Too international.
Too new. As in, why should I bother? Um, remember when you didn’t use Instagram?
None of my clients have asked about it.
Worse… I do not have a TikTok account.

Interviews

Interviewing an expert, or even a consumer in your client’s or client industry or target market can take as few as 5 minutes up to say 45. A 45-minute interview will deliver approximately 8,000 words that you could cut up into 4 2,000 word blog entries or whatever you like to do with social media content, ur, I mean highly valuable insights. My book on presenting and pitching has multi interviews that I also amplified into blog posts. You bought the book so you’ve read those interviews and will now win more pitches – right?

I was recently interviewed for the Working Without Pants podcast. After Selling Your Agency, was published, I sent it to Rev.com and now have an 8,000-word transcript I will soon edit down into bite-sized blog posts. One will be a foundational blog post on how and why to sell your agency.

Do Videos

Easy… just turn on your webcam (or iPhone) and talk. I mean, you are an advertising agency, right? You can do this and start to own some SEO juice on YouTube. Less easy, but easy enough ideas: Go on the street and do some interviews (social distance yourself, please) or do a webcam interview with a genius (remember you can turn that into copy via an audio transcription company like REV.com.)

Rip Off A Podcast

Here’s a post I created by responding to the Adage interview with Lindsay Slaby. I took the interview, sent it to rev.com for transcription, and commented on what Lindsay was saying. Easy, smart, and brilliant. All around. Here is the blog post that was created by borrowing some content from Ad Age, Ad Age Small Agency Conference Podcast.

Do Your Own Podcast

I have a new Advertising Stories podcast. I interview people. They talk to me. I, well do not steal, but I do get lots of smarts out of their mouths. Plus, the entire process is essentially free.