Advertising Agency Blog Objectives & Strategies This is how Google displayed my website to the world via a search on “advertising agency new business” – a perfect search phrase for my advertising agency consultancy. This makes me happy and is a direct result of my meeting the business objectives of my blog. My objectives are clear – […]
Category Archives: Social Media
Does Your Advertising Agency Do Content Marketing Right?
Is Your Advertising Agency A Savvy Content Marketer? I’ve read acres of advertising agency content (blogs, white papers, videos, on LinkedIn, etc.). Some rock and some suck. Many agencies, once they have stellar content, do not put in the effort to spread the wealth. As in, they do not amplify their brilliant thinking across a range of […]
Marketing Technology LUMAscape = Insane
The Insane Marketing Technology LUMAscape I’m laughing a bit. Clarity is not exactly what I get from this Marketing Technology LUMAscape chart. Clearly, LUMAscape provides a great organized overview. However, the marketing tech landscape is insane – especially when shown in aggregate. Insane due to its complexity, competing platforms, the time that is required for any ad agency to […]
3D Ad Agency New Business Marketing
Ad Agency Marketing Is Holistic, Interconnected and 3D. Brilliant ad agency marketing leads to searches that lead to your agency. Today these searches are much more 3D and, often, chaotic than you think. Let’s imagine that you are the Marketing Director of Estee Lauder and you’ve just decided you need an ad agency to revitalize your women’s magazine […]
Does Search Engine Optimization Work?
Guess What… Search Engine Optimization Does Work The chart above is from WordPress analytics on the source of my incoming traffic. Yup, Search Engine Optimization works. Just look at all the traffic I get from search engines. And, note how many searches come from just Google. In one month… 2,538! When I ask agencies that […]