Ad Agency Marketing Is Holistic, Interconnected and 3D. Brilliant ad agency marketing leads to searches that lead to your agency. Today these searches are much more 3D and, often, chaotic than you think. Let’s imagine that you are the Marketing Director of Estee Lauder and you’ve just decided you need an ad agency to revitalize your women’s magazine […]
Category Archives: Social Media
Does Search Engine Optimization Work?
Guess What… Search Engine Optimization Does Work The chart above is from WordPress analytics on the source of my incoming traffic. Yup, Search Engine Optimization works. Just look at all the traffic I get from search engines. And, note how many searches come from just Google. In one month… 2,538! When I ask agencies that […]
Wowzer Content Marketing & How To Own TripAdvisor
Content Marketing Delivers London’s #1 Restaurant This week, please watch this crazy video from Vice. Content marketing at its finest or, maybe, worst. Funny and scary. Nonetheless, wowzer! BIG QUESTION… If this guy can market (ok, with a bit of cheek) his way to number one, why can’t you market your agency to be perceived […]
Time To Kill Your Advertising Agency Blog?
Is It Time To Kill Your Advertising Agency Blog? I think that this is a big question that should be reviewed every year: Should you kill your advertising agency blog? To help answer it, I am going to discuss the pros and cons of ad agency blogging. The kind of blogging that should be an […]
Crazy Data Or CRAZY Data
I’d Say CRAZY Data This is what is going on in crazy data-land every minute on the Internet (well, much of it. Domo left out PornHub.) This has many implications. One is that the clients your agency is trying to attract via social media and content are, um, distracted.