Could There Be The Best Marketing Podcast?
Maybe you have or want one.
I know from talking to my advertising agency clients that many agency leaders are thinking about developing and publishing their own podcast – if they are not already out there already. However, getting to the best, like all things marketing, requires some strategy and superfine execution.
Before I get to the best, here is one podcast stat from The New York Times (3/2019).
Past reports from The Infinite Dial showed a creeping increase in podcasts from year to year. That has changed in 2019, when there was a dramatic jump. Compared with 2018 figures, the number of people who have listened to at least one podcast in their lives increased by 20 million, and an additional 14 million people described themselves as weekly listeners.
This stat is both good and bad news. Good news that podcasting has become a part of everyday life. Yet, bad news since it appears someday’s that EVERBODY has a podcast.
Frankly, like many things marketing, get it right or do not bother.
What Is The Best Marketing Podcast? Marketing School.
Of course, there isn’t a best. But, since I listen to multiple podcasts across a range of subjects, I am beginning to develop a sense of what works and does not from the perspective of a core podcast format. As an FYI, I did my first podcast in 2006 and even spoke at Boston University’s very early stage, as in 13 years ago, Podcasting 201 and Beyond.
Today, as it relates to marketing company podcasts for folks like you, I think you should take a hard look at and listen to Marketing School with Neil Patel and Eric Siu. Even if you are not a marketer, well, actually, who isn’t in some way in 2019, check out what Eric and Neil do.
Marketing School – Success Factors
The podcast is daily. This means it pops up on my podcast app’s list every day.
It is brief and usually clocks in at around 5 minutes. My ADD brain can handle a 5 to 10-minute podcast. From the guys:
Marketing School brings you 10 minutes of actionable marketing advice every single day. Get the right tips to take your business to the next level and get to work right away.
The runtime is equal to the time it takes me to make a cup of coffee.
Titles are clear and compelling:
- 7 Reasons Why Your SEO Is Weak (they like the number 7)
- Google’s Top 3 Ranking Factors For 2019
- The Best Way To Monetize Your Site
- How Much Work It Takes To Build A “Popular” Podcast
- How To Outrank Your Competition On YouTube
The banter between Eric and Neil works. Good news, they get to the point without rambling.
Marketing School is 100% focused on marketing. 2019 marketing with lots of online tips. I’d say that 75% of their subjects are directly related to my (and, I bet, your own) marketing needs.
Podcasts include time-stamped Show Notes.
The podcast runs on all platforms: iTunes, Stitcher, Spotify, YouTube (a video version), Google Play and Soundcloud.
The Bottom Line
Like everything you do to market your advertising, digital and PR agency, the objectives you set for your marketing, in this case, your podcast, will rule your outcome.
- Who do you want to reach?
- What do they want to or need to hear?
- Critical: What will you say that will capture their attention and get them to become a qualified sales lead?
- How will you entertain them while teaching?
- How will you support the podcast with a smart sales-oriented website? Go to the Marketing School website to see how masters create a sales tool.
Here’s a link to my The History Of Podcasting article.
If you have a favorite marketing or advertising agency podcast, let me know. Thanks.