I don’t think I need to add many words to what the these two charts from eMarketer tell us. It’s sort of pick one for your digital or advertising agency’s future.
OK, maybe you don’t have to freak out and choose one direction today but imagine what your agency could look like in 3 years if you sit still.
I’d bet on mobile and would get started ASAP. This space is young and it isn’t too late. It sure dosen’t look like many agencies have mobile figured out yet.