Do you have an advertising agency podcast? Yes? Cool. If not, Google might give you a new reason to consider having one.
You know that Google wants to eat your advertising agency’s lunch. How? By moving their considerable power to a no click environment. That means in an ever-increasing search universe, many searchers, your Google target market, are getting all the information they need from the Google home page or directly from a Google service. Ever search for flights on Google? Chances are the first thing you did was to go to Google’s own flight search.
Big Time Google Advertising Agency Podcast SEO Benefits
Now Google wants to get on the podcast wagon. They’ll deliver podcast information directly in search results. Like, why search beyond Google on podcast platforms for podcasts. What do I mean? Here is some copy from Google itself.
“Starting today, when you’re searching for a podcast about a topic on Google – such as “podcasts about Awkwafina” or “Instant Pot recipe podcasts” – we’ll show you playable episodes in Search results alongside web pages, news, images and videos. We’ll surface these episodes based on Google’s understanding of what’s being talked about on a podcast, so you can find even more relevant information about a topic in audio form.”
And from SEO-Hacker:
With podcasts becoming present in Google search results, this makes promoting podcasts much easier, while making them more accessible to a wider audience thanks to the increased searchability. The increased convenience helps make the listening experience more efficient while making more users discover new podcasts without having to browse and search through hosting platforms.
I’ll keep it simple:
Google will highlight information about individual podcasts in related searches. Example: Do you want to own an advertising-related podcast about “Instagram video advertising”? Google will find you.
Google will also transcribe some podcasts into text. Yikes!
This can be good stuff for your advertising agency podcast.
Beat the agency down the street to podcast subject ownership.