Volkswagen: The Best Advertising Ever. Period.
OK, one of the best advertising campaigns – ever. No question. This legendary campaign from the Mad Men days and Doyle Dane Bernbach was, well, fucking brilliant. Great strategy, lean approach, super fine copy (read it oh ye content writers), art direction and photography. These ads were impossible to NOT read.
Please watch this video below: “Remember Those Great Volkswagen Ads?” (especially if you are under 40.) Hear the people who made the ads talk about making some of the smartest advertising ever.
Remember, this campaign pitted Volkswagen’s tiny post-war German car against Ford, Chevrolet, and Dodge. Not an easy play. This is a good, free, marketing lesson for us all. Buzzfeed has all of the ads right here.
The BIG Idea
Advertising has gotten a bit too complicated these days. Words like programatic, bots, content, analytics, SEM, funnels, infographics, authentic and on. We can easily forget that is all about the BIG, impossible to ignore, strategic, yet oh so simple… BIG idea. The idea that captures our attention and excites.
Ode to my audience of business development directors: You’ll win more new business if you… Deliver ideas and insights that capture your prospective client’s attention and excite them. AHA! moments just like Volkswagen did.
BIG ideas follow…