Client case histories are probably as old as the advertising industry itself. So, how can an agency show its expertise and ROI chops without sounding like every other agency down the street?
Canadian ad agency John St., which was just purchased by WPP, created this great video-driven case history of how they made Chelsea Bedano’s 8th birthday party a huge success. The agency employed direct mail, out-of-home media and social media to deliver the message. The results put smiles on everyone’s face.
In case you missed this case (which means you were not one of the 350,000 plus viewers of the YouTube video (!)….