Advertising Agency New Business: A Personal Update

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Here is a quick update on my business life. I’ll be on a mini-vacation for a few days

I started to spin my advertising agency new business consultancy in late February by loading up my blog with keyword-rich “advertising agency new business / business development” content. Around 15,000 words or so in a bunch of evergreen posts. I supported that with tweets for both my posts and retweets of related content.

I continued the inbound marketing program and now have 184 posts.

These include some posts for my book, “Boomercide: From Woodstock to Suicide.”

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I supplemented this blog activity with guest posts on the highly visited  AdPulp and Agency Post blogs to start to build authority for I am about to start a series on how clients find and choose advertising agencies for Advertising Week.

I built my agency directory on Pinterest using outsourced help from a great assistant in the Philippines via Odesk. Agencies now send me information on their new websites.

I wrote a couple of white papers on how Seattle and Portland agencies use (or overuse) social media on their websites. I sent Seattle Advertising and Digital Agencies and Their Love Of Social Media and a Portland version to Seattle and Portland agencies. Despite how brilliant the white papers are, I wasn’t surprised that I only got a 5% response (as in, thanks.) Why? I don’t think most agencies are sufficiently curious about virtually anything but their own navel. (I only write this because people tell me they enjoy my honesty.)

I built “The Good, Bad & Ugly”, a review of advertising agency websites and how agencies do or do not do a good job with their interent marketing programs. I gave the presentation in New York to a group of agency CEO’s. I’ve also presented this in Seattle and Portland.

I just ran a Portland Advertising Federation event about how advertising agencies could / should work with startups. I interviewed folks from Wieden+Kennedy, Nike+ Accelerator, Upstart Labs and Opal, a very smart startup that a Portland agency launched. I’ll put up a video of the event soon.

The net.. you may be wondering…

I’ve got agency clients in Portland, New York, Milan and hopefully Mexico (care of a recent discussion.) I’ve worked on agency positioning, agency Internet marketing, the whole enchilada advertising agency new business plan and RFP management. I have been helpful. Or, so they say.

So far so good.

In the past couple of weeks a team from the USA (that’s me plus one more), Budapest, Scotland and soon Thailand launched a new business based on the power of Nerds (its now in alpha for testing purposes.) Nerds will be a website plus for nerds and the people interested in the nerd lifestyle. Here is a great stat… there are over 2.2 million monthly broad matches for the term “nerds” on Google. This is huge. The goal of the business is to “own” the idea of nerd and monetize it. I’d like to think of the business as becoming a Fab meets Betches Love This.

Cartoon / comics characters might play a large role. We are meeting with a LARGE animation company this week in California. Who knows.

This is my third internet start-up.

Stay way tuned.

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