Are You Advertising Agency? Branding? Digital? What?
Here’s a list of what today’s advertising agencies call themselves—and things can get confusing, especially given service synergies:
· Advertising agency
· Full-service agency
· Integrated agency
· Marketing agency
· Branding agency
· Digital agency
· Influencer agency
· Storytelling agency
· Media planning and buying agency
· Creative agency
· Branding agency
· Social media agency
· Web design agency
· SEM agency
· SEO agency
· MarTech agency
· TikTok agency
· Direct marketing agency
· eCommerce agency
· Recruitment agency
· CRO agency
· B2B agency
· Challenger brand agency
· Promotion agency
· Out-of-home agency
· Design agency
· Experiential agency
· Strategic consultancy agency
· Performance marketing agency
· AR/VR agency
· Public relations agency
· Strategic consultancy
· AI agency
· In-house agency
To help me position and title of my soon-to-be new book, I turned to Google Trends to see what marketing agency-identifying terms people search for. I’ll admit I was surprised to see that “marketing agency” was the clear search-term winner, followed by “digital agency,” “advertising agency,” and then “ad agency.”
“Marketing agency.” Really? In fact, I was hard-pressed to find even a handful of agencies that called themselves a marketing agency.
More about this coming soon.