Category Archives: Marketing

How Clients Find An Advertising Agency

How Do Clients Find Their Next Advertising Agency? One of the more challenging questions I ask my advertising agency business development clients is, “How do your prospective advertising, design, digital or PR clients find your advertising agency?” In most cases, the number one answer is referrals or WOM. Of course, of course, this is a […]

The Big Advertising Agency Resource List

Advertising Agency Resource List – Updated Monthly December 23, 2019 Update. I want the marketing communications world to be a better place. Therefore, this advertising agency resource list  is updated often. Let me know if there is a resource that should be included. – or modified My advertising agency resource list is curated to help […]

Instant Social Media Content For Your Brand And Advertising Agency

OK, I admit it, there is no instant social media content. But, there is fast. In fact, fast and good. In fact, there really is fast + good + cheap. Which, as you might suspect, will make a brand and any advertising agency very happy. I have used a few different methods to accelerate the […]

Ad Agencies And The Art Of Philanthropy

This is an update to my original 2013 blog post – Ad Agencies and the Art of Philanthropy. I am updating because it is that season when people kinda wake up and think a bit more about being philanthropic. This is, of course, good news. However, I think that while giving to the needy or […]

Gary Vaynerchuk Loves You And Your Ad Agency

Contrary to (some) popular belief, Gary Vaynerchuk actually loves you and your advertising agency. He wants to help you grow. Here is my take on today’s Gary Vaynerchuk plus a rather inspiring B2B marketing video. FYI: One of my best-read blog posts is “Gary Vaynerchuk Is Full Of Shit.” It is a response to his […]