Yes, Ad Agency Christmas Giving Is Ineffectual – A Nice Thought From Peter. Ja?
OK. It’s 2021 and what a wonderful two years it has been. As we step outside we, that’s you ad agency leaders, are thinking… huh, shouldn’t we do something cool for our clients? Like, deliver a bit of ad agency Christmas giving. But, um, no, do not do that. So in honor of my magical anti-gifting thought and advice, I offer MY annual Christmas rant (or better yet, a strategic approach to giving).
It is that time of year again.
It is the time that many an ad agency decides that it is a great time of year to add to the upcoming ad agency Christmas giving clutter. Am I being Grinch-like? You bet.
Does your ad agency send out Christmas cards or gifts or online trinkets to clients — even prospects? I call this practice
stupid silly. Strong words? Sure. but, why am I saying this?
Look, I have nothing against season’s greetings. But, after working at a couple of agencies (including my own) and watching dozens/hundreds of agencies send out very “creative” Christmas (Chanukah, Kwanza, etc.) cards and gifts during the late-December season, I have to say this is very ill-timed even highly-inefficient outreach. It is wasteful in three critical ways: [Read more…] about The Idiocy Of Ad Agency Christmas Giving