This is an update to my original 2013 blog post – Ad Agencies and the Art of Philanthropy. I am updating because it is that season when people kinda wake up and think a bit more about being philanthropic. This is, of course, good news. However, I think that while giving to the needy or […]
Category Archives: Marketing
Gary Vaynerchuk Loves You And Your Ad Agency
Contrary to (some) popular belief, Gary Vaynerchuk actually loves you and your advertising agency. He wants to help you grow. Here is my take on today’s Gary Vaynerchuk plus a rather inspiring B2B marketing video. FYI: One of my best-read blog posts is “Gary Vaynerchuk Is Full Of Shit.” It is a response to his […]
The Idiocy Of Ad Agency Christmas Giving
Yes, Ad Agency Christmas Giving Is Stupid It is that time of year again. The time that many an ad agency decides that it is a great time of year to add to the ad agency Christmas giving clutter. Am I being Grinch-like? You bet. Does your ad agency send out Christmas cards or gifts […]
How Small Advertising Agencies Can Win Big Clients
A recent interview in Ad Age’s Ad Lib podcast reveals the insight that even large clients are now very attracted to small agencies. I’d imagine that this might not be a big surprise to you. Expert smaller agencies that deliver specialized services have been on the radar for a few years. However, you might not […]
A New Advertising Book?
Should I Write Another Advertising Book? Should you write your advertising (agency) book? I’ve written and produced four books since I sold my Portland advertising agency in 2012. I am now thinking of “writing” a new advertising book based on a tight edit of the best thinking I’ve delivered on this blog. I currently have […]