Category Archives: Marketing

How to Build A Winning Advertising Agency New Business Program

This is a 2019 UPDATE of 2016’s initial “How to Build A Winning Advertising Agency New Business Program” blog post. Advertising agency business development is now a 24/7 operation. Here is some advice on how to deliver. By the way, this post currently has over 32,900 views. The post’s popularity is due to three key reasons: […]

Anatomy Of An Advertising Agency Pitch: Part One

Anatomy Of An Advertising Agency Pitch This interview with Tony Mikes, Founder of the Second Wind Network, is a first-person perspective by an advertising agency management and business development leader who sat on the client side of an important ad agency pitch. It is an enlightening review of how advertising agencies performed, or didn’t, in […]

How To Study Your Competitive Advertising Agencies

3 Competitive Advertising Agency Growth And Business Development Tools This post provides a brief look at 3 tools for you to study your competitive advertising agencies. And, they are excellent insight drivers to use for your new client business development program. Want to prove to prospects that they need you? Use these tools to deliver […]

11 Must Have Ad Agency Business Development Tools

11 Must-Have Ad Agency Business Development Tools (Updated From 2014). Things Change. NOTE: I first wrote this 11 Must-Have Ad Agency Business Development Tools blog post at the very end of 2014 and a few minutes ago the website checker app Checkbot pointed out that this post has a couple of dead links. (4.5 years […]

The Big Advertising Agency Resource List

Advertising Agency Resource List – Updated Monthly May 20, 2019 Update. This list is updated every month. Let me know if there is a resource that should be included. My advertising agency resource list is curated to help advertising, digital, design and PR agencies easily find the inspiration and industry resources that will help y’all […]