Category Archives: Marketing

The Idiocy Of Ad Agency Christmas Giving

Yes, Ad Agency Christmas Giving Is Stupid It is that time of year again. The time that many an ad agency decides that it is a great time of year to add to the ad agency Christmas giving clutter. Am I being Grinch-like? You bet. Does your ad agency send out Christmas cards or gifts […]

How Small Advertising Agencies Can Win Big Clients

A recent interview in Ad Age’s Ad Lib podcast reveals the insight that even large clients are now very attracted to small agencies. I’d imagine that this might not be a big surprise to you. Expert smaller agencies that deliver specialized services have been on the radar for a few years. However, you might not […]

A New Advertising Book?

Should I Write Another Advertising Book? Should you write your advertising (agency) book? I’ve written and produced four books since I sold my Portland advertising agency in 2012. I am now thinking of “writing” a new advertising book based on a tight edit of the best thinking I’ve delivered on this blog. I currently have […]

More Advertising Agency Resources

Even More Advertising Agency Resources – August 2019 Its Friday 30 August, the ‘end‘ of summer, so I thought I’d shoot y’all some new advertising agency resources that could help you grow your agency. Or, at least, provide some much-needed efficiency. I’ll list these here and then add them to my The Big Advertising Agency […]

How to Build A Winning Advertising Agency New Business Program

This is a 2019 UPDATE of 2016’s initial “How to Build A Winning Advertising Agency New Business Program” blog post. Advertising agency business development is now a 24/7 operation. Here is some advice on how to deliver. By the way, this post currently has over 34,000 views. The post’s popularity is due to three key reasons: […]