Category Archives: Marketing

How To Position An Advertising Agency – Part I

But First: An Advertising Agency Survival Guide Here is a comprehensive guide that will help your agency become a winner in today’s crazy advertising marketplace – The Advertising Agency Survival Guide. Part I: The Advertising Agency Position – The Heart Of Your Agency And Reason For Being An updated look at how to build a […]

What I Learned At Saatchi & Saatchi Advertising

What I Learned At Saatchi & Saatchi Advertising – It Is Relevant Today I got educated at Saatchi & Saatchi Advertising. I applied my learning to a career that spanned GM of the Minneapolis office, to London and Europe, to two Internet startups, my own agency, and now my advertising agency consultancy. I learned about […]

How Clients Find An Advertising Agency

How Do Clients Find Their Next Advertising Agency? One of the more challenging questions I ask my advertising agency business development clients is, “How do your prospective advertising, design, digital or PR clients find your advertising agency?” In most cases, the number one answer is referrals or WOM. Of course, of course, this is a […]

The Big Advertising Agency Resource List

Advertising Agency Resource List – Updated Often #1. An Advertising Agency Survival Guide Speaking of resources… Here is a comprehensive guide that will help your agency become a winner in today’s market – The Advertising Agency Survival Guide. #2. Onward. I want the marketing communications world to be a better place. Therefore, this advertising agency […]

Instant Social Media Content For Your Brand And Advertising Agency

OK, I admit it, there is no instant social media content. But, there is fast. In fact, fast and good. In fact, there really is fast + good + cheap. Which, as you might suspect, will make a brand and any advertising agency very happy. I have used a few different methods to accelerate the […]