Testing Cartoon Marketing
I’ve been using AI to create and test cartoon marketing. Here is an example.
Getting beyond video and ??
Peter · ·
Peter · ·

Peter · ·
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What you are about to read is a mélange of life experiences. These include growing up in Manhattan, getting loaded in Puerto Vallarta, being an LSD expert, killing it on a TV show, a bit of HDHD, getting tossed out of college, finding “art,” and getting banned from LinkedIn.
To tell you my very own truth, I’m a skilled liar. Not psychotic. Just good at factoid manipulation.
I can prove it. Stay tuned.
I grew up on the Upper West Side of Manhattan, across the street from Central Park. When people I meet ask me where I’m from… I say Manhattan. After a few minutes of conversation, they say, “Oh, yeah, I get it.”
I went to McBurney School, a private high school in New York City. It was small – we had 61 students in our senior class. We wore blue blazers with McBurney emblems, gray wool pants, and striped ties. The school was on 63rd Street, sandwiched between Central Park and Lincoln Center. We had what I’d call a classical education. Despite being a smart guy in a smart school, I was not remotely interested in most of my classes, especially math. I was one of those kids who did not meet their “potential”. Frankly, school bored me. But I hung in.
One sunny fall afternoon, I was going to hang out with my good friend Jeff. After classes, he showed up in the school lobby to tell me that he couldn’t do the hangout because our headmaster had asked him to join a couple of other boys, uber math and science lovers, to go down to the TV production company Goodson-Todman Productions. Goodson-Todman was the leading game show company and ran hugely popular TV shows like Family Feud, The Price Is Right, and Concentration. Their office was on a high floor in Park Avenue’s iconic ultra-modern Seagram’s Building.
My classmates were going to audition for two guest slots on the popular afternoon panel show To Tell the Truth. I tagged along… the plan was to run around the city after they finished their audition.
Just in case you are not a baby boomer, To Tell the Truth was a staple of daytime TV from 1956 to 1978. The show was a fun game show where celebrity panelists tried to figure out which of three contestants was telling the truth about having a weird job or crazy experience. The other two were impostors who got to lie through their teeth.
Back to me. Here we are, three blazer-clad high school boys in the Seagram building on Park Avenue, sitting in a very snazzy reception area. Within a few minutes, a young production assistant came out and welcomed us. She asked if we were the boys from McBurney. My buddies stood up, and the woman asked why I was sitting. I told her that I was there as a friend. She said, hey, why not get interviewed too – you are already here. My buddies looked at me with surprise. I’m like, why the hell not?
The assistant took me into a small conference room and started with questions to get to know me. I happily told her that I truly loved math and science (LOL), and I demonstrated that I could put sentences together. Plus, I was telegenic with a workable and effective blush.
It was then that I found out that we were being interviewed for a To Tell The Truth episode about LSD, a drug just then making the rounds of my generation. One of us was going to be one of two non-truth impostor boys sitting beside a Midwest teenager who had won the National Science Award for reporting the effects of LSD on spiders – a 1948 experiment he had recently updated.
I’m like, LSD and arachnids. That’s cool… fits neatly into the zeitgeist. This was 1968, hippies were all over the TV news, and I had read a bit about two newly famous Harvard professors who had experimented with LSD and were becoming 1960s cultural icons.
A day after the interview, our headmaster asked me to come to his office, a rare event, and asked what the heck I was doing at the production company because he was rather surprised to hear that I had been selected to be on the show. I just smiled and shrugged.
I had a couple of phone conversations with the production assistant and was given a date for the show and a bit more detail on the science project. Guess what! The spiders wove crazy webs under the influence of LSD. Who knew?
An LSD Education…
I had two compelling incentives to be a brilliant faker on To Tell the Truth. One was simply my competitive nature. Like, why couldn’t I look and sound the part of a science nerd? This would sort of be my first “business pitch”. Pitching was something I would eventually master and write business books about. The other incentive was the cash prize for being believed that I was the real LSD science nerd.
Back to EDU.
After being selected, I went to the Donnell Research Library on West 53rd Street to study all about psychedelics and especially Lysergic Acid Diethylamide. My acid gurus were Harvard’s Timothy Leary, who became well-known for his mantra, “Turn on, tune in, drop out”, and Richard Alpert. Richard eventually became the global Buddhist guru Baba Ram Dass, now famous for his mantra, “Be Here Now.” Leary and Alpert were moral evangelists, even entrepreneurs in the emerging field of psychedelics that captured the attention of the post-war cohort. They had been so good at their job that they were kicked out of Harvard. My goal was to become an expert like them. FYI: Dozens of years later, I got “Be Here Now” tattooed on my right arm to help tame my monkey mind.
The Show.
A couple of weeks later, I found myself in Studio 54, yes, that one, for the tapping of the show. I was one of three teens facing Tom Poston, Peggy Cass, Orson Bean, and Kitty Carlisle (famous people in 1968), plus the host, Bud Collier. The goal for the imposter boys was to stump the panel plus the audience, who also voted. Our maximum prize was $500, which would be shared.
What happened? [Read more…] about How To Lie: From TV to LinkedIn
Peter · · 18 Comments
I’m updating a 2023 blog post about the good, bad and ugly of advertising agency Contact pages. I’m into this today because I am helping a California agency build a kick-ass (action-oriented) website that sells.
In my journey, I came across the contact page for the “cool” agency Animal. YIKES! They have a contact page without any way to make a fast contact. WHA! Take a look. Their Contact page is the same as their home page sans any contact method other than giving you links to their social media. Two steps are one too many.
You’ve built your advertising or marketing or digital agency. You work on your client’s business. You want more clients. You have a website you hope your lead generation programs drive people to.
Then people go to the website and you hope they get so interested (and in some cases excited) that they go to your contact page and… you sound so lame and passive. Like you say virtually nothing that would make them really want to make contact. Harsh? Yup. True for the majority of advertising / digital agency websites (and, hey, the marketing world in general).
Driving contact from the website visitor is where the rubber meets the road – isn’t this the reason y’all have a website?
My tour of agency websites shows a wide range of contact pages. Most are too weak. Some (most) just provide an email contact. Some contact pages go for it by providing reasons to make contact. These contact pages are much more assertive than just having a passive contact email form.
I am a strong believer that the contact section should be warm and welcoming. Businesslike but friendly. Contact should be an invitation and a metaphorical fist bump.
Bland does not work for me. I need some online hospitality. This is a place to show some personality. Even humor. Even empathy. Try to get past the passive voice. Ask for the order. Gently. Not too Glengarry Glenn Ross.
A quick idea (if you don’t want to read more)… Instead of bland text, why not deliver a 20-second video on why the visitor should talk with you?
Given people’s general inertia, go ahead and tell the visitor to make contact. Consider how to give them a good reason to act. Maybe make an offer to capture attention and a reaction. This isn’t a brand-new idea—SaaS companies do this all the time because it works.
Here is what I say on my Contact page:
Three reasons to contact me. I deliver the most creative approach to an advertising agency’s positioning and lead generation.I am the most experienced agency business development coach. Read the “My Story” page. I stole the idea from Austin Kleon. My goal is to make your advertising agency unignorable. Unignorable drives awareness and action. Think of the alternative.
Take me up on my free Corleone Godfather offer. This is an offer you can’t—or rather, shouldn’t—refuse. Let’s talk for thirty minutes—just 0.50 on the timesheet—to discuss your agency’s issues and opportunities and how I will help you build a more powerful advertising agency business development plan.
Does my Godfather offer work? Yes.
Does my Gandhi testimonial video at the bottom of the contact page help? Yup, I got Gandhi to give me that fist bump.
Chicago’s Orbit Media website development firm goes a bit further than most agencies. They address the fact that the client might not be immediately ready for them. They have this interactive dialogue-building offer on the Contact page – it keeps the “conversation” going:
Work with Orbit Ready to start a project? Fill out the form and Chris or Stephanie, our Web Strategists, will be in touch with you as soon as possible.Have a project but not quite ready to contact us? See if Orbit is a fit for you.
Do not ask for too much personal information. You do not need the prospect’s date of birth.
[Read more…] about How To Build An Active Website Contact Page
Peter · · 58 Comments
The advertising agency resource was recently updated with three new AI information tools. I use them.
My Advertising Agency Resource List is often curated to help advertising, digital, design, and PR agencies easily find the inspiration and industry resources to help you build killer agencies and careers.
FYI: According to Google, people spend mucho minutes perusing this long list.
If I were you, I’d grab a glass of Larkmead Cabernet Sauvignon 2016 (LOL only $150 or a nice craft beer – a bit less expensive) and check out all of these links. I guarantee that at least one of these websites and/or tools will help you or your team grow your agency.
A kudo from David Ogilvy: “I wish I had this advertising resource list when I was in the ad biz. All I had was my brain.”
OK, one more. Go here: Corleone offer.
Marketing Intelligence Institute: From Paul Roetzer (super smart marketer for eons) on how to use AI in marketing and advertising. Read it, attend their seminars, and listen to their “Artificial Intelligence Show” podcast. Do it!
Decode: A daily news and info resource. Decode “unlocks exclusive access to Decode’s ultimate AI tool book, with 500+ verified, vetted, and powerful tools across 40+ categories.” Includes AI tutorials, lists of what’s new, etc. A smart one.
Superhuman: Yes, more info and news. Their words — “Learn how to leverage AI to boost your productivity and accelerate your career. Join the world’s biggest AI newsletter with 650,000+ readers from companies like Apple, Amazon, Google, Meta, Microsoft and more.”
AI Tool Report: Yes…. More… “Learn AI in 5 minutes a day. We’ll teach you how to save time and earn more with AI. Join 500,000+ free daily readers from Tesla, Apple, A16z, Meta, & more.”
Matt Wolfe: A rather beyond-decent YouTube channel dedicated to AI.
We are all a bit (understatement) overwhelmed with the barrage of new AI tools. To help sort this overload, here is a list of what I think are today’s easiest-to-use AI directories for marketers. Note, this is a short list.
Futurepedia – From Google Bard: “This directory is one of the largest and most comprehensive, with over 3,000 AI tools and resources listed. It’s a great place to find AI tools for a variety of tasks, including machine learning, natural language processing, and computer vision.” Just today… 18 new tools. Yikes.
Zain Kahn’s Superhuman – The world’s biggest AI newsletter with 350k+ readers.
Marketing AI Show – THE best AI podcast for marketers.
iLib – AI websites listed by popularity.
Product Hunt – As they say: “Product Hunt surfaces the best new products, every day. It’s a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.”
Crunchbase – A comprehensive list of AI startups. Wowzer, this is a hot venture universe. Go find your new marketing agency client here.
GPTE – Just in case you need MORE!
