Category Archives: Marketing

How To Name Your Advertising Agency: Part One

How To Name Your Advertising Agency This is Part One of a two-part series on how to name your advertising agency (or, most businesses for that matter). Other than the gyrations that agencies constantly go through with how to position their agency (go here to see my advice on agency positioning); design and redesign their […]

Google Will Screw Your Ad Agency

Google is going to screw your ad agency. Or, better said, they are going to mess with your organic listing. Which means, that your ad agency will be harder to find. And, therefore screwed. Many of the ad, digital, etc. agencies I talk with tell me that their SEO is not delivering the power that […]

Advertising and Ageism

Advertising and Ageism = Insanity I am going to discuss two forms of advertising and ageism. First, as it relates to agency staffing and second about the insanity of not marketing to the richest consumer market. Start Here: There are few areas of the advertising industrial complex that baffles more than rampant ageism. Here is […]

10 Ways To Advertise Your Advertising Agency

Do you advertise your advertising agency? Based on my industry experience, most do not. This means that agencies are not aiming and tailoring their primary sales messages to their target audiences. This post offers 10 ways to advertise your advertising agency as well as the why you should to it, like, yesterday. Caveat: You should […]

Advertising Awards

A Judge On How Not To Win An Advertising Award I Am Stealing From A Genius To Help Your Agency Win An Advertising Award Warning: I will be testy here. Despite the fact that advertising agencies love winning the big advertising award – they shoot themselves in the foot when writing the entry. Too often […]