Category Archives: Marketing

The Idiocy Of Ad Agency Christmas Giving

Yes, Ad Agency Christmas Giving Is Stupid Does your ad agency send out Chrismas cards or gifts to clients — even prospects? I call this practice stupid. Strong words? Sure. Look, I have nothing against season’s greetings. But, after working at a couple of agencies (including my own) and watching dozens/hundreds more send out very […]

Cures For Poor Advertising Agency Profits

Cures For Poor Advertising Agency Profits I work to provide cures for low advertising agency profits. That is my specialty. I do not get many calls from super successful, as in high-margin agencies unless they are very very hungry to expand.  I LOVE those call from the relentless. Here Is A Key Question Within the […]

What Ad Agency Clients Want

The Client Need-Scape = What Ad Agency Clients Want There is no single type of client. But, most clients want a similar array of attributes and deliverables from their ad agency. From an agency business development perspective, clearly enunciating that you understand the client need-scape, the what ad agency clients want from you, is critical in […]

Your Ad Agency Name And Getting Found

Your Ad Agency Name I am about to make two points. One is about the value of an ad agency name. The second is how to get future clients to find, notice and love you. How is your ad agency name doing for ya? Is it memorable? Does it create some brand power? Does it […]

How Do Clients Find Your Advertising Agency?

How Do Clients Find Your Advertising Agency? Let’s start with some defining and extremely important questions that you should be asking at least twice a year. OK, every month. In this case, I am aiming these questions at your advertising agency website. How do potential clients find you? What was the path? When they found […]