Category Archives: Marketing

11 Must Have Ad Agency Business Development Tools

11 Must-Have Ad Agency Business Development Tools (Updated From 2014). NOTE: I first wrote this 11 Must-Have Ad Agency Business Development Tools blog post at the very end of 2014 and a few minutes ago the website checker app Checkbot pointed out that this post has a couple of dead links. (4.5 years later and […]

The Big Advertising Agency Resource List

Advertising Agency Resource List – Updated Monthly May 20, 2019 Update. This list is updated every month. Let me know if there is a resource that should be included. My advertising agency resource list is curated to help advertising, digital, design and PR agencies easily find the inspiration and industry resources that will help y’all […]

How To Name Your Advertising Agency: Part One

How To Name Your Advertising Agency This is Part One of a two-part series on how to name your advertising agency (or, most businesses for that matter). Other than the gyrations that agencies constantly go through with how to position their agency (go here to see my advice on agency positioning); design and redesign their […]

Google Will Screw Your Ad Agency

Google is going to screw your ad agency. Or, better said, they are going to mess with your organic listing. Which means, that your ad agency will be harder to find. And, therefore screwed. Many of the ad, digital, etc. agencies I talk with tell me that their SEO is not delivering the power that […]

Advertising and Ageism

Advertising and Ageism = Insanity I am going to discuss two forms of advertising and ageism. First, as it relates to agency staffing and second about the insanity of not marketing to the richest consumer market. Start Here: There are few areas of the advertising industrial complex that baffles more than rampant ageism. Here is […]