Hubspot Advertising Agency Expert Series: How To Win The Pitch
I won my first advertising agency pitch over 30 years ago and have been pitching ever since. And, channeling a bit of chutzpah, I’ve won more than my fair share at Saatchi & Saatchi, at my two Internet startups (I pitched VC’s and advertising clients) and at my own ad agency. In fact, I put my not so secret secrets in my book, The Levitan Pitch. Buy This Book. Win More Pitches. I say not so secret because the agencies that win more pitches do so by following a set of logical rules or processes and truly understand the needs of the client being pitched.
Frankly, I’d love you to buy the book. However, our friends at Hubspot will help you get going to more wins by having me deliver a 1-hour seminar on pitching in their Agency Expert Webinar Series.
The “Win” session is in a couple of weeks – so get it on your calendar…. June 14 at 11 AM ET that’s 4 PM GMT.
My online presentation: The Pitch: Present Smarter To Win MoreClients. You can sign up right here @ Registration.
My goal is to help your agency and people master the new business pitch process. This means more wins; more profits; more happiness; more craft beers and longer holidays (OK, more beers.)
Hear from thought leaders about their experiences in agency life in one-hour YouTube live segments, focusing on topics ranging from agency growth and brand experiences to finding new talent and procuring clients.
My Presentation On Pitching & Presenting
My presentation will track the key elements and advice from my book, “The Levitan Pitch. Buy This Book. Win More Pitches.”
You don’t have to buy the book to track the presentation. But, why not buy it anyway – you will win more advertising agency pitches. Hey, go ahead and buy multiple copies. You can do that with just a couple of clicks … and even get a free chapter at the top of this page.
What You Will Learn
I’ll track these key elements of the book…
Chapters One & Two:
These chapters reveal the very high cost of failing to run well-crafted, efficient pitches. Chapter One includes an instructive and humorous story about the worst advertising pitch ever… for the global Adidas account at Saatchi London. Chapter Two offers a system for how to choose which pitches to go for and which must be avoided.
Chapters Three & Four:
Chapter Three begins to help you position your pitch and presentation for success by learning how you will understand the client’s mindset, type of assignment and what style of agency and relationship the client is actually looking for. Chapter Four covers “The 12 Deadliest Presentation Mistakes” that must be avoided to win that new account.
Chapter Five:
This detailed chapter is a ‘how-to’ of 30 techniques on how to build a brilliant presentation that will increase your odds of winning. These ideas cover the three major elements of a successful pitch: process management, content development, and how to craft a compelling presentation. Each element is supported by an insight that offers a fast way to achieve these objectives.
Chapters Six & Seven:
These chapters deliver insightful interviews with advertising industry leaders. You’ll get valuable learning via 14 interviews with a range of clients, presentation gurus, and industry association experts. Finally, the book includes real-world insights from 16 of the world’s leading search consultants. Believe me, they’ve heard it all.
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