Adobe recently released the
important insight-rich study, “Digital Distress: What Keeps Marketers Up At Night”, on how marketers view digital marketing. I urge you to read the PDF of the full report: adobe-digital-distress-survey.
The good news for advertising agencies is that clients are not getting their 7 to 8 hours of REM a night. Tired means that you have significant pain points to aim at with your new business strategy.
Here is Adobe’s sleepless in marketing chart. It is rich with business development messaging points for agencies. The chart shows the gap between what marketers view as important vs. their level of satisfaction.
The first agency-related finding that jumps out to me is the gap between desire and fulfillment in marketing Creativity and Innovation. Hello, agencies, this is your sweet spot. But, you know that. In fact, there is so much fuel here that any agency could jump on just any one of these points (that means develop some relevant focused insights) to make a compelling case to get a meeting. Use some of my free insight tools to make that case.
If you have a couple of minutes, check out Adobe’s animated infographic. It could be something to share with current or prospective clients.