Ever since running Saatchi & Saatchi Advertising’s new business program + my two internet startup’s sales groups + generating advertising agency new business leads for my own agency + getting people like you to visit this page and then contact me… I have figured out how to generate advertising agency new business leads. So, beyond talking to me, I also recommend that your advertising agency check out my quickie checklist below and Steve Ratti’s The Ratti Report.
How To Drive Advertising Agency New Business Leads
Here is a quick ‘just do it’ list for lead gen.
- Make sure that your agency is findable by the clients that are looking for a marketing services firm like you. Are you findable… on Google searches? On the right industry lists? On directories like Clutch?
- Go ahead and use B2B advertising. LOL – I’ve heard that advertising works.
- Build a new business hot list based on your smart approach to targeting the right clients. Then go out and intelligently, and unignorabily, reach out to the list via savvy account-based marketing. Ya know, direct marketing. And, deliver fabulous & unignorable hard to ignore insights and thinking.
- Do the smart social media + SEO thing so people find your brilliant text and video and audio smarts.
- Please make sure that your website is actually designed to drive leads. This does not happen by just having a static boring me-too contact page.
- Buy smart business lead services and industry databases. Start with The Ratti Report.
- Hear Borat love me. I now have video testimonials for my biz from Borat, Gandhi, and Trump (2X). And, yes, moving on from Donnie. But, it was funny at the time.
- Read this list of my blog’s 800+ new business posts.
Listen to my podcast interview with The Ratti Report’s Steve Ratti who serves up new business leads every day…