Advertising Agency Blog Objectives & Strategies
This is how Google displayed my website to the world via a search on “advertising agency new business” – a perfect search phrase for my advertising agency consultancy. This makes me happy and is a direct result of my meeting the business objectives of my blog. My objectives are clear – get traffic for my keywords, present myself as an advertising industry thought leader and drive leads. I’ve achieved this via over 650 dedicated, focused blog posts. Does your advertising agency blog meet Its objectives?
Your Advertising Agency Blog
Here are what I consider the leading objectives and strategies for an advertising agency blog. I know that if you follow these best practices that your blog’s traffic will grow exponentially.
To get started, know that: according to Hubspot, business blogging leads to an average of 55% more website visitors. I think that this is light – you will do better. Blogs are worth it – if managed.
The 7 Most Important Blog Objectives
Core Objectives – this is the blueprint:
- Drive Google love.
- Grow website traffic.
- Support your agency’s brand identity and credibility.
- Look and sound like an industry leader. A thought leader.
- Build an email list.
- Attract the best talent.
- Attract media attention.
- Build a blog that drives leads.