I started blogging in the early 2000s. I really cranked it up after I sold my advertising agency and became an advertising agency business development consultant. Below is a list of my blog posts. The subject matter of these hundreds of blog posts reflects my dedication to having an optimized search engine blog strategy. It worked.
My Optimized Search Engine Blog Strategy.
I am going to keep this easy. I could ramble on but these are the core elements of my blog strategy.
- Understand your objectives. Mine is to entice advertising agency leadership to contact me about helping them develop an unignorable business development program. This has worked for me every week.
- Understand and meet the needs of your market. You are writing for them. Example: My evergreen list that is just for advertising execs… Top Advertising and Design Awards.
- Use all available SEO tools to help you determine trending subject matter and keywords. There are a bunch of tools listed on my advertising agency resources list.
- Study your direct competition. What are they writing about? What are their best keywords?
- Be consistent. As you can see, I have written, on average, over one post per week. In 2013 alone (when I wanted to really drive Google love), I wrote 188 blog posts.
- Have your very own voice. Write with gusto,
- Amplify the reach/frequency of your blog posts: post em on LinkedIn; use them in your agency’s email newsletter; send them directly to clients and prospects (even try paper), and on…
- Go mega amplification. I am going to use some of these very best Levitan blog posts to form the basis of my new book.