Guess What… Search Engine Optimization Does Work

The chart above is from WordPress analytics on the source of my incoming traffic. Yup, Search Engine Optimization works. Just look at all the traffic I get from search engines. And, note how many searches come from just Google. In one month… 2,538!

When I ask agencies that contact me how they found me… the answer is always via a search engine (OK, sometimes because they read my book on pitching – know what, go up top and buy it.)

The Drill

So, here’s the drill. I’ve been blogging on one subject, ad / advertising agency business development for five or so years. I’ve got over 600 super well targeted and keyword optimized blog posts. I support these with amplified mentions, emails to over 2,000 subscribers, posts on Twitter, LinkedIn and Facebook. As you can see, Google wins hands down.

What can your agency learn from this?

• Be single-minded. Find your competitive agency positioning and blog accordingly.
• Use the right keywords that your audience wants to read.
• Blog often.
• Have long posts. Yes, its ok to have short ones like this. But, Google likes loooong posts.
• Work to get people to link to you.

You know this stuff. So, just do it. If you want incoming, you have to work at it.

But…

I know, you are very busy. And, you only have 17 blog posts. And, your best writers don’t want to blog. And, you worry about being too dedicated to one subject. Then, I advise my clients to do a range of other tactics.

One is to guest blog on much busier sites.