Chatbots, Bots, Guest Posting and Your Advertising Agency

Check out my article Why Bots Are the Next Big Frontier for Agencies that was posted this morning on HubSpot’s marketing blog. The article discusses my views on the power of Chatbots, the looming opportunity for advertising agencies to get on this bandwagon and my personal experience running ActiveBuddy, an early Chatbot company.

3 Takeaways

My article offers three big takeaways (I mean immediately actionable takeaways) for your ad agency and its new business program:

1. Something new for you to talk about. Pay attention to AI and Chatbots. Savvy advertising agencies will jump on this bandwagon. It is real. Why? People like to talk to smart, friendly, uber programmed computers rather than tap out on the keyboard and phone. Oh, and Facebook loves chatbots.
2. Your skill. Advertising agencies are good at writing or should be. Creating smart Chatbots is all about understanding human communications and writing scripts that recognize how interpersonal communications work. This is what a savvy advertising agency is good at. That savvy agency is also good at building brand to consumer conversations. Believe me, you’ve spent almost 10 years building static apps. Chatbots will unleash your inner conversational bot expertise. This is already in-house.
3. Reach. I’m sure that you love your agency blog. But, guest posting on a mega website like HubSpot will drive way more incremental reach for your thought leadership, ideas and brand awareness. Why? Alexa tells me that HubSpot is the 529th highest ranked website. Get this, Ogilvy’s website is ranked at only 41,659 — after zillions of years of being in the ad business. Even a smart one at Ogilvy should think about guest posting if she’d like to reach more folks.

On the subject of reach… after only a couple of hours, my post was shared lots. See….

Last point. Here is the video ActiveBuddy made 14 years ago to launch our company. You’ll see that I thought bots were a big fucking idea then. I still do.