Wowzer – This Is My 500th Blog Post
I started blogging a few years ago to help promote my ad agency Citrus. We were early and, I have to admit, the blog world was a bit less crowded in the mid-2000’s. Today with over 3,000 marketing services blogs, agency blogs have to work a lot harder and smarter. I’ve tried to do just that here.
To commemorate this personal milestone, I want to make sure that this 500th post is highly valuable to my readership – that’s you. After I ramble a bit about what I think are some of my most useful advertising agency insights, I am going to discuss the essentials of my blogging system as a final point. This system works for me as virtually all of my business leads come from this blog as well as LinkedIn, Twitter, Slideshare and guest posting which are tied into the blog. These social media actions are directed by very clear objectives and are focused on targeting ‘you’ via the use of personas. I can tell you that, if used correctly, social media is a highly effective inbound marketing platform. But, you know that.
I believe that many of my past posts have provided value since they have been read over 159,000 times, have been shared across the web and, most importantly, drive those sweet incoming leads from agencies (hopefully like yours) that are looking for growth strategies.
Here Are My Top Posts
As you’ll see, my second most read post at over 9,000! covers the worst advertising pitch and presentation ever.
“The Worst Advertising Agency Presentation – Ever” is about a Saatchi & Saatchi pitch debacle and was one of the reasons I wrote my book on how to run winning pitches. The outcome of this botched pitch was that Saatchi did not win the global Adidas account and I didn’t get to run the account from my very own Saatchi sports agency. Go ahead, buy the book to see all of our mistakes and how to avoid them from Amazon here.
The worst ever pitch blog post is also the reason I put the word Saatchi in this headline. “Saatchi” is serious blog post headline click bait. More on click bait, or better yet, targeted keyword rich blog headlines a bit later.
The Post: The Worst Advertising Agency Presentation – Ever [Read more…] about My 500th & Most Valuable Advertising Blog Post About Saatchi