The fabulous Advertising Week Social Club blog asked, “Do You Think Alcohol Makes You More Creative? We’re Putting It To The Test.” As Dave Birss writes…
There’s lots of anecdotal evidence that indicates a couple of drinks can help you creatively. For example, the first piece of copy I ever wrote was produced with the assistance of several pints of Guinness. It ran without any client amends and ended up winning a best copy award. (Conversely, a journey along the Absinth shelf almost got me fired for starting a fight with an Account Director!)
Then in the late 90s a spirit of temperance swept across adland in the UK. And at the same time creative standards seemed to drop. A lot of people suspect there’s some connection there.
As someone who went to art school, started in the New York advertising business in the fueled 1980’s, worked with dozens of creatives around the world and now lives in Oregon, home of craft beers and legalized drugs, I’d have to say that creatives…. Well, I won’t. But watch this video and stay tuned for the results.