Category Archives: Featured

How To Position An Advertising Agency – Part I

But First: An Advertising Agency Survival Guide Here is a comprehensive guide that will help your agency become a winner in today’s crazy advertising marketplace – The Advertising Agency Survival Guide. Part I: The Advertising Agency Position – The Heart Of Your Agency And Reason For Being An updated look at how to build a […]

How to Build A Winning Advertising Agency New Business Program

An Advertising Agency Survival Guide Speaking of resources… Here is a comprehensive guide that will help your agency become a winner in today’s market – The Advertising Agency Survival Guide. Onward This is a 2019 UPDATE of 2016’s initial “How to Build A Winning Advertising Agency New Business Program” blog post. Advertising agency business development […]

How To Name Your Advertising Agency: Part One

But First: An Advertising Agency Survival Guide Here is a comprehensive guide that will help your agency become a winner in today’s crazy advertising marketplace – The Advertising Agency Survival Guide. OK. Back To Naming. This is Part One of a two-part series on how to name your advertising agency (or, most businesses for that […]

How John Oliver Became One Of The Few Fantasy Sports Winners

Fantasy Sports and John Oliver’s Daily Fantasy Sports Commercial: Yes You Can Be A Winner You know fantasy sports is gambling and that’s why it’s actually illegal, for really stupid bored people who like to lose (and gamble), is addictive and has gotten virtually every major media and sports company to invest. I’d say ,”go figure” […]

Fame and Advertising Agency Business Development

Fame For Advertising Agency Business Development I have an objective that I give to all of my advertising agency clients. I tell them that they need to include FAME as an agency marketing objective. My primary point is that in a universe of 4,000 agency brands in the USA and possibly dozens in their home […]