Category Archives: Featured

How To Name Your Advertising Agency: Part One

How To Name Your Advertising Agency This is Part One of a two-part series on how to name your advertising agency (or, most businesses for that matter). Other than the gyrations that agencies constantly go through with how to position their agency (go here to see my advice on agency positioning); design and redesign their […]

How to Build A Winning Advertising Agency New Business Program

This is a 2019 UPDATE of 2016’s “How to Build A Winning Advertising Agency New Business Program” blog post. By the way, this post currently has over 28,000 views. The post’s popularity is due to three key reasons: 1. It meets a major advertising agency need – the how to build a winning and efficient new business plan. […]

How John Oliver Became One Of The Few Fantasy Sports Winners

Fantasy Sports and John Oliver’s Daily Fantasy Sports Commercial: Yes You Can Be A Winner You know fantasy sports is gambling and that’s why it’s actually illegal, for really stupid bored people who like to lose (and gamble), is addictive and has gotten virtually every major media and sports company to invest. I’d say ,”go figure” […]

Fame and Advertising Agency Business Development

Fame For Advertising Agency Business Development I have an objective that I give to all of my advertising agency clients. I tell them that they need to include FAME as an agency marketing objective. My primary point is that in a universe of 4,000 agency brands in the USA and possibly dozens in their home […]

The Video: How To Write An Advertising Agency Book

My HubSpot Inbound Conference Video: “The Advertising Agency Book – From Idea To Publication in 6 Months” Here is a video of the talk I gave at HubSpot’s Inbound 2014 conference. Watch my presentation to find out how to write an advertising agency book by mid 2015. Yes, you can do it. The video will show you how to get a […]