Boomercide The Book And Robin Williams
Within hours of Robin William’s suicide, I had some incoming email from marketing friends that suggested that I should use the press attention to promote my 2012 book Boomercide: From Woodstock To Suicide. While this idea might have made sense from the very pure marketing perspective of leveraging the news, I chose not to synergize my book marketing with Robin’s death for the obvious reason that it would be rather crass. Even ugly. I couldn’t see going through a keyword analysis related to his suicide to increase page views.
Now that some time has passed (how quickly the press moves on) I think that I can discuss my book . And, in case you think I am still being crass, crass in today’s world means that I would be promoting my book on Twitter using a Robin-related hash tag. I’m not. [Read more…] about Boomercide aka Suicide