The Advertising Agency Pitch Playbook

The Levitan Pitch Playbook – The Tools

FYI: This Advertising Agency Pitch Playbook (a pitching toolset) supports my book on advertising agency presentations and pitching…  The Levitan Pitch. Buy This Book. Win More Pitches. It is the definitive ‘How To’ book on advertising agency pitching & winning. Look up to the top of this page to get a free chapter or just go for it and buy it (for the price of a couple of lattes, you will win more new accounts).


“Baseball is ninety percent mental and the other half is physical.”

– Yogi Berra

I love this famous quote because Yankee Hall Of Famer Yogi Berra is so right. By the time you make it to the majors, i.e. the opportunity to pitch for a new client account that might change the direction and fortunes of your advertising agency, you’ve done some serious mental work, and now it’s time get the physical part right.

If you are smart and beautiful, you are probably holding a copy of my ‘mentally physical’ book and that’s how you got here.

OK. OK. Let’s get on with it.

The Levitan Advertising Agency Pitch Playbook

The book stands alone, but it is best used in conjunction with the tools I have in the Levitan Pitch Playbook.

Elements of the Levitan Pitch Playbook have been designed as ‘physical’ management tools that you will share with the individual members of your pitch team. The Playbook’s objective is to assist with the daily management of your team and to literally get everyone on the same page, as well as increase the efficiency of your pitch development process. Example: the Pitch Check List. Don’t leave home without it.

The tools as PDF’s. Click to download …

The Go Quiz Playbook

The Creative Brief Playbook

SWOT Playbook

Check List Playbook

Pitch Budget Playbook

Chemistry Development Playbook – A critical tool. Chemistry is considered the defining factor in agency selection.

I hope that these Playbook tools help you manage and create winning pitches. Sign up below for even more insights on how to win, get rich and smile all year long.

Mega Advice: Ask For The Order

Advertising people can be shy. They don’t usually like to think that a pitch is a sales call. They don’t feel comfortable asking for the ‘order’.

Ask for it. Look interested. Don’t be shy.

So, shoot me an email to jump start your agency’s new business program. (I mean create a kick-ass sales program.)


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