The Art Of Strategy And Sales You are about to read one of many interviews with advertising geniuses that are in The Levitan Pitch. my book on pitching and presenting. You can buy the book from Amazon and I make is really easy at the top of this page. If you are in a hurry, […]
Category Archives: Pitching
Advertising Agency Sales Meeting Insanity
Yikes: Sales Meeting Insanity This is a shoutout to RSW/US’s Lee McNight and his mind-blowingly sad video about advertising agency sales: 3 Takeaways Ep16 – 3 Reasons Why Initial Agency New Business Meetings Go Nowhere I watched this video on my mobile phone in the dark at 6 AM in San Miguel de Allende, Mexico while […]
Pitch Consultants Advice For Advertising Agencies
Advice For Advertising Agencies That Want to Win A chunk of my book on how to win more advertising agency pitches included interviews with industry playas. These folks were agency owners, 4A’s execs, search and pitch consultants, procurement decision makers and legal experts. Many readers found these interviews to be invaluable in helping to craft […]
The Basics: An Advertising Agency New Business Plan
Your 2019 Advertising Agency New Business Plan I admit it. I am going to repeat myself (you’ll know it if you’ve read some of my 600+ blog posts.) The marketing communications service industry must have a solid advertising agency new business plan to survive in today’s lower margin marketing world. Wha? Agencies do not have a […]
Interpersonal Chemistry and Body Language
Interpersonal Chemistry and Body Language and Sales Many pitches are won not because you are brilliant, but because the client simply likes you. I’ve sat on both sides of the advertising agency and client sales table and I can safely say, from my client side, that interpersonal chemistry is a critical factor in agency selection […]