Category Archives: Pitching

Why Did Adidas Steal Its Advertising Slogan

Clearly, Nothing Is Impossible For Adidas Saatchi & Saatchi Advertising reported yesterday that they held an online all-hands London office meeting. They pointed to the now decades-old agency inspirational slogan: Nothing Is Impossible as proof that they get things done. What most Saatchi people do not know is that Adidas outright stole the Saatchi slogan, […]

Anatomy Of An Advertising Agency Pitch: Part One

Anatomy Of An Advertising Agency Pitch This interview with Tony Mikes, Founder of the Second Wind Network, is a first-person perspective by an advertising agency management and business development leader who sat on the client side of an important ad agency pitch. It is an enlightening review of how advertising agencies performed, or didn’t, in […]

Advertising Agency Searches and New Business Pitches: An Interview With Darren Wooley

Australia’s Darren Woolley On The Art And Science Of Advertising Agency Searches and New Business Pitches. With thousands of advertising, design, digital and PR agencies to choose from, prospective clients need a little help in making their selection. One way is for agencies to ‘advertise’. That means getting your agency awareness up. I discuss a how-to […]

How Strategy and Brains Drive Attention and Sales

The Art Of Strategy And Sales You are about to read one of many interviews with advertising geniuses that are in The Levitan Pitch. my book on pitching and presenting. You can buy the book from Amazon and I make is really easy at the top of this page. If you are in a hurry, […]

Advertising Agency Sales Meeting Insanity

Yikes: Sales Meeting Insanity This is a shoutout to RSW/US’s Lee McNight and his mind-blowingly sad video about advertising agency sales: 3 Takeaways Ep16 – 3 Reasons Why Initial Agency New Business Meetings Go Nowhere I watched this video on my mobile phone in the dark at 6 AM in San Miguel de Allende, Mexico while […]