Anatomy Of An Advertising Agency Pitch This interview with Tony Mikes, Founder of the Second Wind Network, is a first-person perspective by an advertising agency management and business development leader who sat on the client side of an important ad agency pitch. It is an enlightening review of how advertising agencies performed, or didn’t, in […]
Category Archives: Pitching
Advertising Agency Searches and New Business Pitches: An Interview With Darren Wooley
Australia’s Darren Woolley On The Art And Science Of Advertising Agency Searches and New Business Pitches. With thousands of advertising, design, digital and PR agencies to choose from, prospective clients need a little help in making their selection. One way is for agencies to ‘advertise’. That means getting your agency awareness up. I discuss a how-to […]
How Strategy and Brains Drive Attention and Sales
The Art Of Strategy And Sales You are about to read one of many interviews with advertising geniuses that are in The Levitan Pitch. my book on pitching and presenting. You can buy the book from Amazon and I make is really easy at the top of this page. If you are in a hurry, […]
Advertising Agency Sales Meeting Insanity
Yikes: Sales Meeting Insanity This is a shoutout to RSW/US’s Lee McNight and his mind-blowingly sad video about advertising agency sales: 3 Takeaways Ep16 – 3 Reasons Why Initial Agency New Business Meetings Go Nowhere I watched this video on my mobile phone in the dark at 6 AM in San Miguel de Allende, Mexico while […]
Pitch Consultants Advice For Advertising Agencies
Advice For Advertising Agencies That Want to Win A chunk of my book on how to win more advertising agency pitches included interviews with industry playas. These folks were agency owners, 4A’s execs, search and pitch consultants, procurement decision makers and legal experts. Many readers found these interviews to be invaluable in helping to craft […]