Advice: Buy These “Advertising” Books I first met Paul Arden when I moved to Saatchi & Saatchi London in 1991 to run the J&J account and business development across Europe. Paul was one of Saatchi’s most famous creative directors, had worked on major agency accounts like British Airways, Silk Cut (a cigarette brand) and Fuji. He was […]
Category Archives: Book
My Book’s Video On Ad Agency Pitching
My Book On Ad Agency Pitching – And, The Use Of Video To Sell It A good and smart advertising friend is in the process of marketing his new book, “Rise Up: How To build A Socially Conscious Business”. Writing books is a good thing. He asked for some ideas on book marketing since I’ve published […]
Two Advertising Agency & Client Chemistry Strategies
Two Advertising Agency Chemistry Strategies I have been focused on the idea that interpersonal chemistry is one of the most important decision-making criteria that a client uses when selecting an advertising agency. I also think KNOW that chemistry can be massaged and managed. In fact, if you want to win, you better work on releasing those […]
Write Your Advertising Agency Book
My Books Make Me Happy This post was generated by my smiling at Powell’s Books. See why below. I’ve written two books. Both are self-published on Amazon as a book-book and eBook. The first, Boomercide: From Woodstock To Suicide was my training-wheels book. It is about using suicide as a financial planning tool (OK, and a deep […]
How Strategy and Brains Drive Attention and Sales
How Strategy and Brains Drive Some Serious Attention and Sales You are about to read one of many interviews with advertising geniuses that are in The Levitan Pitch. my book on pitching and presenting. You can buy the book from Amazon and I make is really easy at the bottom of this interview. But, first… […]