The Levitan Pitch Playbook – The Tools
FYI: This Advertising Agency Pitch Playbook (a pitching toolset) supports my book on advertising agency presentations and pitching… The Levitan Pitch. Buy This Book. Win More Pitches. It is the definitive ‘How To’ book on advertising agency pitching & winning. Look up to the top of this page to get a free chapter or just go for it and buy it (for the price of a couple of lattes, you will win more new accounts).
“Baseball is ninety percent mental and the other half is physical.”
– Yogi Berra
I love this famous quote because Yankee Hall Of Famer Yogi Berra is so right. By the time you make it to the majors, i.e. the opportunity to pitch for a new client account that might change the direction and fortunes of your advertising agency, you’ve done some serious mental work, and now it’s time get the physical part right.
If you are smart and beautiful, you are probably holding a copy of my ‘mentally physical’ book and that’s how you got here.
OK. OK. Let’s get on with it. [Read more…] about The Advertising Agency Pitch Playbook