The Art Of Branding Delivered By The Six Best Books On Branding
Here is my list of the top six books on branding. But, first, some words from my soon-to-be-released new book on how to run a KICK-ASS advertising agency. One of the first subjects I tackle is the importance of branding, as in having a stand-out brand positioning that will make the agency unignorable.
It’s An Agency Positioning Jungle Out There
It’s an advertising, digital, design, branding, experiential, social, influencer, SEO, SEM, PR, e-commerce agency jungle out there. Imagine a client trying to find the right-fit agency resource to work with. I’ve been a client that bought agency services. It isn’t an easy decision.
There are a lot of options. When I do a Google search on “advertising agency,” I get 17.8 million results. When I search “digital agency,” I get 20.3 million. “Media agency” yields 11.6 million.
Want even more potentially head-spinning numbers? IBISWorld reported that there are 7,865 businesses in the digital advertising agency industry. Clutch’s database of advertising agencies lists 9,295 for New York, 2,552 for the UK, 272 for the United Arab Emirates, 1,095 in London, UK, and, get this, 105 in London, Ohio. Ohio!
Regardless of what number you find and how you search, there are a lot of marketing service options for a client to choose from.
The Path to Standing Out Is To Have A Kick-Ass Brand. Get Your Branding Right.
Branding ala brand positioning is a radically important element of marketing that involves creating a unique image and identity for a brand. This is how consumers/clients will think about you. In our highly competitive business universe, superior brand positioning can make all the difference between success and failure. Whether you are a marketer, entrepreneur, or business owner, understanding brand positioning is crucial for achieving long-term growth and profitability.
To help you master your brand positioning, I put together a list of the best books on the subject.
These books offer valuable insights and practical strategies for creating and maintaining a strong brand identity that resonates with your target audience. Each of these books will help to make your company, advertising agency, even you = unignorable.
“Positioning: The Battle for Your Mind” by Al Ries and Jack Trout – This classic book is widely regarded as the definitive guide to brand positioning. It offers a comprehensive overview of the principles and strategies involved in creating a strong brand identity and differentiating your brand from competitors.
“Purple Cow” by Seth Godin. I tell all of my advertising agency clients that they have a choice in their business development program. Be unignorable or be ignored. Read Seth’s book… “The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.”
“Building a StoryBrand” by Donald Miller. This book provides a step-by-step guide for creating a compelling brand story that resonates with customers. It offers practical advice for developing a clear and concise message that communicates the unique value proposition of your brand.
“Brand Identity Breakthrough” by Gregory V. Diehl. This book offers a fresh perspective on brand positioning by focusing on the importance of authenticity and personal branding. It provides a framework for building a brand that reflects your core values and resonates with your target audience.
“ZAG: The #1 Strategy of High-Performance Brands” by Marty Neumeier. From Marty’s Amazon page: ‘When everybody zigs, zag,’ says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear ‘whiteboard overview’ style of the author’s first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation.
Need The Best Book On Pitching?
“The Levitan Pitch. Buy This Book. Win More Pitches.” delivers it all. From agency branding, positioning and… to how you talk about your future client’s needs and your superior expertise.
AND! For lots of blog posts about positioning…. head HERE.