Yup, Your Marketing Email Program Can Have Personality
Me-Too is bad. Different is good. Boring is bad. Personality is good. Here are some ideas about building a marketing email program that works harder by delivering some cool personality. For your readers and for your advertising agency.
How many marketing or information emails do you get? I get a lot. To be clear, I am talking about both direct marketing emails (the unsolicited kind) and email newsletters that I have subscribed to. In both cases, I am a hell of a lot more interested if the email has some personality. Most don’t. This brings me to The Hustle.
Hustle On Brothers and Sisters
Below is the copy of a “Thank You For Subscribing” email that I got from the HUSTLE. As the Hustlers say:
Your smart, good looking friend that sends you an email each morning with all the tech and business news you need to know for the day.
I urge you to go through the entire sign-up process to see how these guys use personality to stand out and make love to you (don’t worry, it is easy.)
The full email.
Want More Of Not Boring? AKA A Marketing Email Program With Personality…
The HUSTLE doesn’t stop at just sending you your daily email. They want you to refer friends. Below, again, is what their website page looks like after you’ve subscribed. The copy is below the image.
A question, do you add a refer your friends’ message to your agency emails? You should. Note how the Hustle even promotes/incites/entices you to tell your friends… That’s what we call asking for referrals.
OK, before I leave you, my point is that even a simple email system can have personality.
Be not bland my friends. Be active.
The above website referral page copy:
I used to read the news, but let’s be honest: that crap is dry and you only read it because you feel kinda like you should if you want to be a “good” adult. If you want a quick, blah-blah-blah sounding scoop on big world news today, your robot pal Alexa or the New York Times app can do that for you in a jiffy. But for a daily news email that’s funnier, punnier, less political, more relevant, and 200% guaranteed to make you sound more interesting at dinner parties and/or during Tinder dates, you HAVE to get on board with The Hustle. Like, now. Sign up today and tell me I’m right tomorrow.