Yup 11 B2B Email Marketing Statistics – A Sweet List Just For Your Advertising Agency Business Development Program

I just got off a long business development planning call with an advertising agency in Canada. We spent a good deal of time discussing the value of building and running an advertising agency email newsletter. I have written about email newsletters before but just built a set of statistics that supports my email advice that your agency should think hard about getting that newsletter out there (if you have a newsletter, good for you), Bottom line = email marketing should be a key element of your business development program.

My email marketing statistics list is below. But, just for the hell of it, here are a couple of earlier email marketing blog posts. Worth a read.

• Frozen emails and business development 
• A marketing email program with personality
• Should you use email marketing for ad agency new business?

My 11 B2B Email Marketing Statistics (2022)

1. 81% of B2B marketers use email marketing newsletters for biz dev. (Content Marketing Institute, 2020)
2. B2B marketers send email marketing newsletters every 25 days. (SuperOffice, 2020)
3. 31% of B2B marketers use email to nurture leads. (Content Marketing Institute, 2020)
4. 87% of B2B marketers say email is one of their top free organic distribution channels. (Content Marketing Institute, 2020)
5. 90% of content marketers say email engagement is the top metric they track to measure content performance. (Content Marketing Institute, 2020)
6. 89% of all B2B email campaigns are sent from a company name. (SuperOffice, 2020)
7.  85% of marketers say they work with email marketing platforms. (Content Marketing Institute, 2020)
8. The highest email click-through rate goes to the consulting services companies at 25%. (Constant Contact, 2021)
9. Marketers who segment their campaigns see as much as a 760% increase in revenue. (Campaign Monitor, 2019)
10. Over 80% of marketers said they’d rather give up social media than email marketing. (Litmus, 2020)
11. YIKES!!!! You better be good at email marketing  – 306 billion to be exact. And this number is expected to reach 361 billion by the end of 2024. (Constant Contact 2022)

And Now – B2B Email Marketing Guidance

Some quickie thoughts…

• Build your B2B most wonderful prospect email list. Do it. You know how to. Right? This takes some work.
• Use the right email program for you. I use MailChimp. I am about 80% happy.
• Use frequency. This is up to you but no less than once a month.
• Make sure your emails are insightful and well designed. Please make me want to read them.
• A call to action might be a sweet idea to make these missives active participants in your lead gen cycle.
• KISS. Yes, keep it simple stupid. My agency’s emails were called One Idea. Cause my email list wanted KISS.

That’s it. I have other ideas about warm and cold email programs. Think direct marketing or ABM. Give me a shout to find out what I mean. Use my Corleone Offer. You should not refuse it.