Inbound Marketing Delivers Inbound New Business

OK, not big news here: inbound marketing works. But, in the interest of sharing, I’d just like to say it works for me big time and how it does that.

A couple of weeks ago I sensed that the number of high-octane inbound inquiries was falling off. I usually get at least a couple of qualified new business leads from interested advertising agencies a week. Noting the decline, I did the following…

• I increased the number of new blog posts. I make sure these are very SEO friendly.
• I boosted a Facebook post on my ‘corporate’ Facebook page (note, not a page I update on a frequent basis, at least not as much as my blog). $50 helped me get this post on advertising agency search consultants read by 1,275 well-targeted advertising leaders.
• I upped my use of Buffer to get high traffic past posts scheduled in increased frequency on LinkedIn and Twitter. I scheduled these at different times across the day and night since my business is global.
• I increased posting relevant blog posts in advertising and industry-related LinkedIn Groups.

Did it work?

Yes. I now have four ‘hot’ leads – from the USA, South America, and Europe. Was this a direct result of my upping my inbound efforts? I can’t directly attribute all of the leads to this effort  since not all agencies ever remember how they heard of me*. However, I have seen a 300% increase in the type of leads I want.

This makes me happy.

So…. I will just do more. Why not? My increased efforts just cost me some time and $50 bucks.

*Interestingly, it is often a long-term / repeat exposure to my brand. They see me via SEO on Google, read the blog, see guest posts, read me on LinkedIn and have bought my book on pitching.