Advertising Clients, Yes You, Be Nice

southA few years back, a client really pissed me off. They were disrespectful and frankly, I do draw a line. Sure I know that this is part of the client services program but please…. don’t be mean and wake up to the fact that poor behavior is counterproductive. In fact, love begets love. We were  “full-service” but not an S&M agency.

So, I addressed my perspective by writing the white paper, “I Heart My Agency” and sent it to all of my clients.

I was nice, not ranting. I think its a good blueprint for developing a more fruitful, symbiotic agency and client relationship. A win-win.

Here it is:




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