To Be Unignorable, Kick Some Thought Leadership Ass
If you are one of my clients, you have heard me talk about how to be unignorable. That means, do not be ignorable. Which means, do not put forth me-to thought leadership content (copy, videos, podcasts, white papers, books and on and on) that can be easily dismissed by your target market.
How To Stand Out?
Want to get heard and talked about? Be bold. Tell it like it is. Say something that resonates. Have an opinion. Be bold and be quick. Act like Mario Andretti (you know who he is, right?) A quote:
If everything is under control, you are not going fast enough.
Well, L2’s Scott Galloway is not under control. He lets it hang out and… he is NOT ignorable. A sample… his opinion about Amazon, Apple (love this one!), Facebook and Google.