Want To Run A Global Advertising Agency Out Of Only One Office?
London Advertising, the crazily awarded global advertising agency (like being called the Agency Of The Year by The Drum year upon year) allowed its CEO Michael Moszynski to be interviewed by me right here on Advertising Stories. It helps that we worked together while having a few pints at Saatchi London in the way back. It also helps London Advertising that Michael’s Creative Director partner Alan Jarvie kicks butt as well.
Here are lessons on how to be distinctive; the value of the single-minded branded big idea; how to spend 25 years growing the massive Mandarin Oriental Hotel Group (and making it one of, if not the, most revered hospitality brands); how London advertises itself and how it kicks global / multi-office behemoths like WPP via one focussed office in London. Mantra = much more effective advertising for less. Not a bad sales pitch.
Really, there is not much more that I can say other than listen up. There are multiple teachable moments for any digital or “full service” advertising agency in this podcast. Pass it on to your mates.
Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember to…
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.