The Not So Secrets of Advertising Agency Business Development Do you think that advertising agency business development is hard? Try getting featured on Spotify or on stage at Coachella or Carnegie Hall. OK, so how do you get to Carnegie Hall? Well, you know the answer: Practice, Practice, Practice. That really means having objectives, strategies, […]
Tag Archives: CEO
What Do Advertising Clients Want? I Asked A Real Mad Men Man
I asked a real Mad Men man, a senior exec at the Association of National Advertisers, and a long-time playa in the industry, about the current state of the advertising industry. Most importantly, “what do advertising clients want?” Here are some answers that should be digested and could impact your agency’s business strategy no matter […]
The Advertising Agency CEO and Marketing Data Analytics
I recently had a couple of conversations about the increasing use of marketing data analytics in advertising, design and, of course, digital marketing. A Big DUH! The conversations led me to a DUH! A Duh! I am sure you are living through. Data rules marketing these days (good or bad) given where we are in […]
Anatomy Of An Advertising Agency Pitch: Part One
Anatomy Of An Advertising Agency Pitch This interview with Tony Mikes, Founder of the Second Wind Network, is a first-person perspective by an advertising agency management and business development leader who sat on the client side of an important ad agency pitch. It is an enlightening review of how advertising agencies performed, or didn’t, in […]
Is Your Agency Going To Wipeout? Stop Being Complacent.
Advice From An Advertising Agency CEO – Learn How To Ride The Waves So, how is the agency world doing? Are you guys happy? Worried? Running smart advertising agency business development programs? Have a big new business pipeline? Not? I recently asked one of my advertising agency owner friends what he thought was going on […]