CEO

Ad Agency CEO’s: 1 Facebook Reason To Pay Attention To Mobile

Peter · May 2, 2013 · Leave a Comment

I’ve written about how ad agencies, and digital agencies for that matter, need to move into mobile much faster.

A Wall Street Journal article on Facebook’s growth, “Facebook’s Hard Desk Job”, reported that Facebook is seeing phenomenal growth in mobile advertising (from $0 to $374 million in the 1st quarter — this kinda amazing factoid hammers last year’s fear that Facebook was missing the mobile parade.)

But, the point that really is the wake up call for agencies is that Facebook U.S. saw a decline from 153 million unique traditional computer visitors to 142 million during the same time period. Think about it… Facebook saw a DECLINE in uniques from the desktop.

What to do Ms. Agency CEO? If I were running an agency I’d be dialing up my mobile chops. Get this… we’ve moved from worrying about Internet advertising killing traditional to mobile killing everything in a blink.

Need more info… From Comscore:

2 Pieces Of Advice For Ad Agency CEO’s

Peter · April 29, 2013 · Leave a Comment

The big idea is that your agency should be making things — for yourselves (and your clients.) It is simply too easy and you have the brains, talent and energy. What’s more, you will walk the design talk. One idea is futuristic and the other is simply something you should be doing anyway.

Here are two ideas.

1. Learn 3D Printing

Buy a 3D printer, experiment and be much smarter and on the ball than all the other agencies in your town.

My suggestion is buy the the soon to be released Form 1 from Formlabs. As Formlabs says,Form 1 is…”An end-to-end package. Printer, software, and post-processing kit that just works. Right out of the box.” Check out their video.

$3,300 puts you right in the middle of the 3D printer explosion. And, its so damned beautiful. Put it on that expensive front desk that really does zero for your agency’s street cred. Go here if you need to geek out on this big idea.

Make Some Tee Shirts

It’s summer. Need I say more?

I have a few more ideas. Most are about how you can make more money. Now, that’s a cool thing for an advertising agency to make.

Ad Agency CEO’s — How To Build A Smart Phone App: 30 Tutorials

Peter · April 6, 2013 ·

An idea… all ad agency CEO’s should learn how to place a Google Ad, Facebook Ad and build a smart phone app. It’s time for them to step up to understanding the digital world before it eats them.

Whether you’re building an iPhone, iPad, Android, Windows, Facebook or cross-platform app, this superb selection of tutorials will help you on your way…

Read more from the source: creativebloq.com