The big idea is that your agency should be making things — for yourselves (and your clients.) It is simply too easy and you have the brains, talent and energy. What’s more, you will walk the design talk. One idea is futuristic and the other is simply something you should be doing anyway.
Here are two ideas.
1. Learn 3D Printing
Buy a 3D printer, experiment and be much smarter and on the ball than all the other agencies in your town.
My suggestion is buy the the soon to be released Form 1 from Formlabs. As Formlabs says,Form 1 is…”An end-to-end package. Printer, software, and post-processing kit that just works. Right out of the box.” Check out their video.
$3,300 puts you right in the middle of the 3D printer explosion. And, its so damned beautiful. Put it on that expensive front desk that really does zero for your agency’s street cred. Go here if you need to geek out on this big idea.
Make Some Tee Shirts
It’s summer. Need I say more?
I have a few more ideas. Most are about how you can make more money. Now, that’s a cool thing for an advertising agency to make.