Dig Advertising Bullshit?
Just watch Bob lay it out. Oh, and… Bob and I will gladly drink one of your bourbons in Nashville this fall. Right here.
Peter · · Leave a Comment
Just watch Bob lay it out. Oh, and… Bob and I will gladly drink one of your bourbons in Nashville this fall. Right here.
Peter · · Leave a Comment
“Oh well” should never be the last thing you say when your ad agency failed to sell in an idea, a new advertising program or are at the losing end of a pitch for a new account.
“Oh well” simply isn’t good business. Advertising agencies need to have a process for evaluating what did not work (even what worked) in order to improve its business systems — including how to pitch ideas. I suggest that agencies consider using what the U.S. military calls, the After-Action Review (AAR). Here’s a definition from the Air Force:
An after-action review (AAR) is a professional discussion of an event, focused on performance standards, that enables soldiers to discover for themselves what happened, why it happened, and how to sustain strengths and improve on weaknesses. It is a tool leaders and units can use to get maximum benefit from every mission or task.
[Read more…] about What Your Ad Agency Can Learn From The Army
Peter · · Leave a Comment
October is soooo boring. NOT. Here is something to do that will help you grow your advertising agency’s client list.
Fuel Lines New Business Conference will be held in Nashville, TN on October 8-9. The Tennessee part is where the bourbon comes into play. But, that isn’t the reason you should attend. Here are a couple of other really good reasons. These are not necessarily in order of importance:
[Read more…] about Advertising Agency New Business Conference + Bourbon
Peter · · Leave a Comment
What does ‘old school’ mean? Well, one of the things is having a personality and being able to express it in such a powerful and interesting and enrgetic way that prospective clients just have to….
This agency video (actually a Digiday interview) makes me want to call up and give VaynerMedia some business. Does your agency video act as a brand-building business development tool? Do you want to be famous? Gary has always wanted to be famous and this obvious goal delivers big time for his agency’s growth. Watch and steal some of the energy.
Peter · · Leave a Comment
How do your future clients find you… or not? Here are 28 rather basic questions you should be asking yourself — often: [Read more…] about Is Your Advertising Agency New Business Invisible?